Billboards in Fayetteville
*All metrics are based on a 4-week advertising campaign
Located in the picturesque Ozark Mountains, Fayetteville boasts a thriving arts scene, a vibrant downtown, and a strong sense of community. This charming city provides a unique opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Fayetteville not only promotes products and services, but also fosters connections between brands, individuals, and the local culture, creating memorable experiences for all who encounter them.
What to look for when picking billboards
With 56% of Americans traveling on a daily basis, billboards are an effective way to reach a wide audience. When picking billboards to advertise on, consider the following factors:
- Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, busy interstates and congested intersections are ideal for reaching a large number of people.
- Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering its alignment, height, and absence of obstructions like trees and power lines.
- Size: Select the appropriate billboard size for your campaign, such as bulletins for highways, posters for primary and secondary arterial roadways, or junior posters for urban neighborhoods and smaller roads.
- Technology: Consider incorporating digital billboards or spectaculars with lighting, video, and interactive mobile technology to create a more engaging and dynamic advertisement.
Billboards price breakdown
In Fayetteville, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for a billboard in Fayetteville is $387.06, which takes into account a range of billboard types and locations.
- Median Price: With a median price of $250, this value represents the middle point in the distribution of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The lowest price for a billboard in Fayetteville is $50, which may be for smaller or less visible billboards in less trafficked areas.
Billboards Impression and CPM Metrics
Outdoor advertising in Fayetteville offers a range of impressions and cost-effective CPM metrics, making it an attractive option for advertisers:
- Total Impressions: Fayetteville's outdoor advertising generates approximately 5,972,000 total impressions over a 4-week campaign.
- Average Impressions: On average, a billboard in Fayetteville receives about 351,000 impressions during a 4-week period.
- Median Impressions: The median number of impressions for a billboard in Fayetteville is 100,000, indicating that half of the billboards receive more and half receive fewer impressions.
- Average CPM: The average cost per thousand impressions (CPM) for outdoor advertising in Fayetteville is $2.95, making it an affordable option for reaching a large audience.
- Median CPM: With a median CPM of $2.88, Fayetteville offers competitive pricing for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Fayetteville
Here are the top providers of outdoor advertising in Fayetteville:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape through a single network, offering brands access to over 350 media owners across 190+ DMAs in one platform.
- AllOver Media is a company that specializes in out-of-home advertising and offers various advertising solutions to help businesses reach their target audience.
- Crane Payment Innovations (CPI) is a leading provider of integrated and automated payment technology solutions for various industries.
- Dolphin Digital is one of the fastest-growing DOOH media networks in the USA, with a widespread network of over 3500 digital screens throughout the United States, transforming how brands forge connections with their constantly moving target audiences.
Other formats for advertising in Fayetteville
A closer look at the data reveals the depth and breadth of the other opportunities available in Fayetteville:
- Digital Billboards: In Fayetteville, digital billboards receive approximately 11,000 impressions with an average CPM of $7.63. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Advertising in retail venues in Fayetteville generates around 50,000 impressions with an average CPM of $5.97. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase and engagement.
- Everything Else: Other advertising opportunities in Fayetteville, such as wallscapes, transit, and specialty formats, collectively receive about 989,000 impressions with an average CPM of $3.28. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives, ensuring maximum impact and reach.
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