Billboards in Los Angeles

*All metrics are based on a 4-week advertising campaign

In the City of Angels, Los Angeles shines as a sprawling metropolis and a prime location for outdoor advertising. Renowned for its iconic Hollywood landmarks, diverse neighborhoods, and stunning beaches, LA provides a distinctive stage for advertisers to integrate their messages into the vibrant cityscape. Billboards in Los Angeles not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that captivate the attention of countless onlookers.

What to look for when picking billboards

With a staggering 23,574 billboards in Los Angeles, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a luxury car brand might target affluent neighborhoods with high-income residents.
• Traffic Count: Opt for high-traffic areas, such as busy intersections or congested highways, to maximize exposure. For instance, a billboard near a popular shopping center can attract more potential customers.
• Visibility: Choose billboards with clear alignment, optimal height, and minimal obstructions to ensure maximum visibility. A billboard facing oncoming traffic and placed at a readable height is more likely to be noticed by drivers.
• Land Use Type: Consider the surrounding land use (residential, commercial, or industrial) to target the right audience. For example, a billboard promoting a new restaurant might be more effective in a commercial area with other dining options.

Billboards price breakdown

Billboard pricing in Los Angeles varies significantly, with a wide range of options to suit different budgets and campaign objectives. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Los Angeles is $5,632.55, reflecting the diverse range of locations and billboard types available in the city.
• Median Price: With a median price of $400, many billboards in LA are more affordable than the average price suggests, making it possible for businesses with smaller budgets to still benefit from outdoor advertising.
• Lowest Price: The lowest price for a billboard in Los Angeles is $0, indicating that some advertising opportunities may be available for free or as part of a promotional deal, depending on the specific circumstances.

Billboards Impression and CPM Metrics

In Los Angeles, the impressions and CPM metrics for billboards showcase the potential reach and cost-effectiveness of outdoor advertising in this bustling city. Here's a closer look at these key metrics:

• Total Impressions: With a staggering 21,869,108,000 impressions, billboards in Los Angeles have the potential to reach a vast audience.
• Average Impressions: On average, a billboard in LA garners 948,000 impressions, demonstrating the significant exposure that outdoor advertising can provide.
• Median Impressions: The median number of impressions for a billboard in Los Angeles is 392,000, indicating that many billboards still offer substantial visibility even if they don't reach the average.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in LA is $139.77, reflecting the diverse range of pricing options available for advertisers.
• Median CPM: With a median CPM of $2.54, many billboards in Los Angeles offer cost-effective advertising opportunities for businesses looking to maximize their return on investment.

Some of the top billboard providers in Los Angeles

Los Angeles is home to several top billboard providers, each offering unique advertising opportunities and services to help businesses reach their target audience. Here are five of the top providers in the city:

• Lamar Advertising is a well-established company with a wide range of billboard options and locations across the United States.
• Regency Outdoor Advertising is recognized as LA's premiere billboard company, offering spectacular billboards and wallscapes in desirable locations throughout Southern California.
• Bulletin Displays is one of the largest independent locally-owned billboard companies in Los Angeles, with over 200 bulletin faces in prime locations.
• Something Massive is a small agency that combines strategy and creativity to create impactful advertising campaigns, including outdoor advertising.
• Good Kids specializes in out-of-home (OOH) advertising in Los Angeles, offering various types of outdoor advertising options to suit different campaign needs.

Other formats for advertising in Los Angeles

A closer look at the data reveals the depth and breadth of the other opportunities available in Los Angeles:

• Digital Billboards: In Los Angeles, digital billboards receive 36,620 impressions with an average CPM of $5,737.75. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture advertising in LA garners 343,959 impressions and an average CPM of $12.32. This versatile medium includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Los Angeles generate 1,000,000 impressions and an average CPM of $716.07. This grassroots advertising method allows for creative and artistic expression, making it a unique and memorable option for brands.
• Wallscapes: Wallscapes in LA receive 737,734 impressions and an average CPM of $1,431.59. These large-scale murals and graphics make a bold statement, capturing the attention of both pedestrians and drivers alike.
• Airport: Airport advertising in Los Angeles achieves 2,687,613 impressions with an average CPM of $162.77. With multiple airports in the area, including LAX, advertisers can target a diverse and captive audience of travelers.
• Retail Venues: Retail venue advertising in LA garners 40,215 impressions and an average CPM of $37.31. This medium allows advertisers to reach consumers in shopping centers and malls, where purchasing decisions are often made.
• Transit: Transit advertising in Los Angeles receives 6,000,000 impressions and an average CPM of $2,229.72. This medium includes ads on buses, trains, and subways, providing constant exposure to a wide range of commuters.
• Bus: Bus advertising in LA generates 1,014,000 impressions with an average CPM of $14.56. This cost-effective option allows advertisers to reach both pedestrians and drivers, as buses travel throughout the city.
• Taxi: Taxi advertising in Los Angeles achieves 1,220,238 impressions and an average CPM of $14.50. This mobile medium targets both passengers and onlookers, offering a unique way to reach consumers on the go.
• Everything Else: Other advertising opportunities in LA receive 43,200 impressions with an average CPM of $1,899.39. This category encompasses a variety of unique and innovative advertising options, allowing brands to think outside the box and create memorable campaigns.

Get started with advertising with AdQuick now!

With the vast array of outdoor advertising opportunities available in Los Angeles, it's crucial to choose the right medium and location to maximize your campaign's impact. AdQuick's platform simplifies the process of planning, buying, and measuring out-of-home advertising, connecting you to over 1,400 premium OOH media owners and offering valuable resources like the free Marketer Toolkit. Whether you're targeting high-traffic areas, engaging with pedestrians through street furniture, or making a bold statement with wallscapes, AdQuick can help you launch effective campaigns in as little as 48 hours. Don't miss out on the chance to make a big impression in the City of Angels – sign up with AdQuick today!