Billboards in Alpharetta

*All metrics are based on a 4-week advertising campaign

Alpharetta, a thriving suburban city, boasts a unique blend of modernity and history, making it an ideal location for outdoor advertising. With its bustling business scene, top-rated schools, and charming downtown area, Alpharetta offers advertisers a diverse audience to engage with. Outdoor advertising in Alpharetta not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking billboards

With 164 different factors to consider when choosing the perfect billboard for your advertising campaign, it's essential to focus on the most critical aspects. Some key factors to consider include:

• Location: Ensure the billboard is in a high-traffic area and aligns with your target audience's demographics. For example, if targeting college-educated adults, choose a location near a busy interstate frequented by commuters.
• Visibility: Make sure the billboard is clearly visible and positioned in a way that aligns with the traffic flow, increasing the chances of your ad being seen.
• Size: Select the appropriate billboard size based on your target audience and location. For example, a bulletin-sized billboard (14 feet high and 48 feet wide) is ideal for targeting drivers and commuters along busy highways.
• Duration: Consider the length of your advertising campaign, as billboards typically stay up for at least four weeks, but some campaigns can last several months, depending on your goals and budget.

Billboards price breakdown

In Alpharetta, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Alpharetta is $2,212.66, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Alpharetta is $1,200, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Alpharetta is $210, which may be for smaller or less visible billboards in less trafficked areas.

Billboards Impression and CPM Metrics

Outdoor advertising in Alpharetta offers a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: The total number of impressions for all billboards in Alpharetta is approximately 40,800,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Alpharetta generates around 249,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for billboards in Alpharetta is 0, indicating that half of the billboards have higher impressions and half have lower impressions.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Alpharetta is $10.20, providing a cost-effective advertising solution for businesses.
• Median CPM: The median CPM for billboards in Alpharetta is $2.88, highlighting the variety of pricing options available to advertisers.

Some of the top billboard providers in Alpharetta

Here are the top providers for outdoor advertising in Alpharetta:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, helping advertisers reach their target audience with impactful and measurable campaigns.
• Adkom is a company that simplifies out-of-home advertising and offers impactful media through a national network.
• Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network.
• AllOver Media is an out-of-home advertising company that seamlessly weaves relevant brand messages into the daily lives of engaged consumers.
• Atmosphere TV is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment and easy-to-use digital signage.

Other formats for advertising in Alpharetta

A closer look at the data reveals the depth and breadth of the other opportunities available in Alpharetta:

• Digital Billboards: In Alpharetta, digital billboards generate around 23,000 impressions with an average CPM of $41.18. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Alpharetta garners approximately 21,000 impressions and has an average CPM of $125.73. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to engage with pedestrians and commuters in high-traffic areas.
• Wallscapes: Wallscapes in Alpharetta receive around 224,000 impressions and have an average CPM of $72.54. These large-scale advertisements, often found on the sides of buildings, provide a visually striking and memorable way to reach audiences in urban environments.
• Retail Venues: Advertising in retail venues in Alpharetta generates about 4,900 impressions with an average CPM of $12.19. This targeted approach allows advertisers to reach consumers in shopping centers and other retail spaces, capitalizing on their purchasing mindset.
• Everything Else: Other advertising opportunities in Alpharetta, which may include a mix of formats, collectively receive 0 impressions and have an average CPM of $22.76. These diverse options allow advertisers to explore unique and creative ways to reach their target audience.

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