Billboards in Brookhaven

*All metrics are based on a 4-week advertising campaign

Brookhaven, a thriving city with a rich history and diverse population, presents a prime opportunity for outdoor advertising. Known for its picturesque parks, bustling shopping districts, and vibrant cultural scene, Brookhaven provides a unique backdrop for advertisers to engage with audiences. By incorporating outdoor advertising in Brookhaven, brands can create meaningful connections with residents and visitors alike, weaving their messages into the city's dynamic tapestry.

What to look for when picking billboards

With 149 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a high-traffic area with good visibility, such as a busy interstate or a trendy part of town. This will help maximize exposure to your target audience.
• Demographics: Choose a billboard location that aligns with the demographics of your target audience. For example, placing a billboard near a college or university can help target young adults.
• Size: Select the appropriate size for your billboard based on your campaign goals and target audience. Bulletins, posters, and junior posters are the standard sizes available, each catering to different audiences and locations.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Each type offers unique advantages and can help enhance the effectiveness of your advertisement.

Billboards price breakdown

In Brookhaven, billboard pricing varies depending on factors such as location, size, and type. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Brookhaven is approximately $2,474.65, reflecting a range of options to suit different budgets and campaign goals.
• Median Price: With a median price of $2,140, this value represents the middle point in the pricing spectrum, offering a balance between affordability and visibility for advertisers.
• Lowest Price: The lowest price for a billboard in Brookhaven is $0, indicating that there may be opportunities for cost-effective advertising or promotional deals in certain circumstances.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Brookhaven. Here's a summary of the key data points:

• Total Impressions: Brookhaven's outdoor advertising campaigns generate a total of 101,014,000 impressions, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Brookhaven receives 677,949 impressions, indicating the typical exposure your ad can expect.
• Median Impressions: The median number of impressions for a billboard in Brookhaven is 250,000, representing a balanced midpoint in the market.
• Average CPM: The average cost per thousand impressions (CPM) in Brookhaven is $8.47, providing insight into the cost-effectiveness of your campaign.
• Median CPM: With a median CPM of $3.31, this figure offers a benchmark for comparing the value of different advertising opportunities in the area.

Some of the top billboard providers in Brookhaven

When planning your outdoor advertising campaign in Brookhaven, consider partnering with one of the top providers in the area:

• Adkom unifies the fragmented out-of-home media landscape through a single network, offering access to over 350 media owners across 190+ DMAs.
• Lamar Advertising provides free design services, dedicated support, and nationwide coverage, with over 363,000 outdoor advertising displays across the U.S. and Canada.
• Outfront Media specializes in out-of-home advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences.
• Digital Outdoor Advertising is a woman-owned business with access to over 20,000 digital and static billboards in over 200 markets, simplifying the advertising process for independent operators and national advertising agencies.
• Clear Channel Outdoor offers advertising opportunities in over 65 markets and 55+ commercial airports nationwide, with innovative advertising solutions and data-driven insights through their CCO RADAR platform.

Other formats for advertising in Brookhaven

A closer look at the data reveals the depth and breadth of the other opportunities available in Brookhaven:

• Digital Billboards: In Brookhaven, digital billboards receive 29,000 impressions with an average CPM of $13.00. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility and innovation.
• Street Furniture: Street furniture in Brookhaven garners 239,000 impressions and has an average CPM of $6.92. This advertising format, which includes bus shelters, benches, and kiosks, offers close-up exposure to pedestrians and commuters, making it ideal for local businesses and targeted campaigns.
• Retail Venues: Advertising in retail venues in Brookhaven generates 21,000 impressions with an average CPM of $16.21. This format allows brands to engage with consumers in a shopping mindset, creating a direct connection between the advertisement and potential purchases.
• Transit: Although transit advertising in Brookhaven currently has zero impressions, it's worth considering for future campaigns as it can provide extensive reach and frequency, targeting commuters and travelers on buses, trains, and other public transportation.
• Everything Else: Other advertising opportunities in Brookhaven, such as hand-painted murals and alternative formats, collectively receive 318,000 impressions and have an average CPM of $6.15. These unique and creative options can help brands stand out and make a lasting impression on their target audience.

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