Billboards in Boise City

*All metrics are based on a 4-week advertising campaign

Boise City, nestled in the heart of the Treasure Valley, offers a unique blend of urban sophistication and outdoor adventure, making it an ideal location for advertisers. With its thriving downtown, diverse neighborhoods, and abundant recreational opportunities, Boise City provides a dynamic backdrop for outdoor advertising. Advertisers can seamlessly integrate their messages into the daily lives of residents and visitors, creating memorable connections between brands, communities, and individuals.

What to look for when picking billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach 365 days a year. Some key aspects to keep in mind include:

• Location: Choose billboards in high-traffic areas, such as busy interstates or trendy parts of town, to target specific demographics like college-educated adults or young adults. For example, placing billboards near colleges or universities can help reach a younger audience.
• Visibility: Ensure that your billboard is clearly visible to passing traffic by aligning it to face the traffic and placing it at a readable height within the driver's frame of vision. This will help capture the attention of a captive audience in high traffic areas.
• Proximity: For local businesses or those aiming to encourage impulse purchases, consider the proximity of the billboard to your business location. This can help drive foot traffic and increase the likelihood of potential customers visiting your establishment.
• Intent: Keep the goal of your advertising campaign in mind when selecting billboard placements. Whether you aim to reach people at the point of decision, increase brand awareness, or target specific audiences, choose locations that align with your objectives.

Billboards price breakdown

In Boise City, billboard pricing varies depending on factors such as location, visibility, and size. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Boise City is $1,693.48, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Boise City is $1,285.00, representing the middle point of the pricing spectrum and offering a more balanced view of the typical cost.
• Lowest Price: The lowest price for a billboard in Boise City is $0.00, which may be attributed to special promotions, non-profit partnerships, or other unique circumstances.

Billboards Impression and CPM Metrics

In Boise City, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Boise City is approximately 143,585,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Boise City generates around 469,000 impressions during a 4-week campaign, highlighting the potential for consistent brand exposure.
• Median Impressions: The median number of impressions for a billboard in Boise City is about 349,000, offering a more balanced view of the typical reach for an advertising campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Boise City is $8.36, indicating the cost-effectiveness of outdoor advertising in the region.
• Median CPM: The median CPM for a billboard in Boise City is $3.94, providing a more representative measure of the typical cost-efficiency for advertisers.

Some of the top billboard providers in Boise City

Boise City is home to several top billboard providers, each offering unique services and opportunities for advertisers to reach their target audience. Here are five of the top providers in the area:

• Canyon Outdoor Media specializes in outdoor advertising billboards, with locations in Boise, Meridian, Nampa, Fruitland, and Payette, Idaho.
• Although the Alluvit website does not provide information about Digital Outdoor Advertising, it serves as a resource for finding local experts and unique content on various topics.
• Integration Media offers a range of outdoor advertising solutions, with a focus on providing high-quality products and services.
• Lamar Advertising Company is a well-established provider of outdoor advertising displays, offering customizable designs and a wide range of services.
• YESCO has been in operation since 1920, specializing in custom signs, lighting, and billboards for businesses of all sizes.

Other formats for advertising in Boise City

A closer look at the data reveals the depth and breadth of the other opportunities available in Boise City:

• Digital Billboards: In Boise City, digital billboards generate approximately 50,000 impressions with an average CPM of $8.80. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility and innovation.
• Airport: Advertising in Boise City's airports offers a unique opportunity to reach a captive audience of travelers, both local and international. While we don't have specific impressions and CPM data for airport advertising, it remains a valuable option for targeting a diverse and affluent demographic.
• Retail Venues: Retail venues in Boise City garner around 50,000 impressions with an average CPM of $12.07. This advertising medium allows brands to engage with consumers in a shopping mindset, making it an effective choice for driving sales and promoting products or services.
• Transit: Transit advertising in Boise City reaches approximately 2,800,000 impressions with an average CPM of $13.69. This medium offers constant exposure to commuters and travelers, making it an ideal choice for advertisers looking to increase brand awareness and reach a wide audience.
• Everything Else: Other advertising opportunities in Boise City generate around 195,000 impressions with an average CPM of $18.45. These diverse options allow advertisers to explore unique and creative ways to connect with their target audience, ensuring a well-rounded and effective advertising strategy.

Get started with advertising with AdQuick now!

AdQuick is a game-changing platform that simplifies out-of-home advertising by providing efficient ad buying, access to premium media owners, faster campaign execution, and unprecedented measurability. With a wide range of products and solutions tailored for advertisers, agencies, and media owners, AdQuick makes it easy to plan and execute successful outdoor advertising campaigns. The AdQuick Browse tool offers a comprehensive understanding of available advertising opportunities, while the AdQuick Toolkit provides helpful resources for researching and planning your campaigns. Don't miss out on the benefits of signing up for AdQuick, such as immediate access to over 1,400 premium OOH media owners, executing OOH buys 10x faster, launching campaigns in as little as 48 hours, and unlocking unprecedented measurability for your OOH campaigns. Take the first step towards transforming your outdoor advertising strategy by signing up with AdQuick today.