Billboards in Joliet

*All metrics are based on a 4-week advertising campaign

Located at the crossroads of major highways, Joliet is a thriving city with a rich history and diverse population. Its bustling downtown, scenic parks, and popular entertainment venues make it an ideal location for outdoor advertising. Advertisers can tap into the city's unique blend of culture and commerce, reaching a wide audience while creating memorable experiences. In Joliet, outdoor advertising goes beyond traditional marketing, fostering connections between brands, communities, and individuals.

What to look for when picking billboards

With 133 billboard options to choose from, selecting the perfect one for your advertising campaign can be a daunting task. Here are four key factors to consider when picking billboards to advertise on:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, targeting the right demographics. For example, a billboard near a college campus would be ideal for reaching young adults.
• Size: Choose the appropriate size for your target audience and location. Bulletins are great for highways, posters for primary and secondary roads, and junior posters for urban neighborhoods.
• Type: Consider the type of billboard that best suits your campaign. Traditional billboards offer constant visibility, while digital billboards allow for dynamic messaging and spectaculars incorporate technology for added impact.
• Duration: Determine the optimal length of time for your billboard to be up, based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period.

Billboards price breakdown

In Joliet, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Joliet is $2,760.69, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $500, there are affordable options available for small businesses and local events.
• Lowest Price: The lowest price for a billboard in Joliet is $0, indicating that some advertising opportunities may be available at no cost, such as community service announcements or special promotions.

Billboards Impression and CPM Metrics

In Joliet, outdoor advertising offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Joliet's outdoor advertising generates approximately 71,226,000 total impressions, showcasing the potential reach of a well-planned campaign.
• Average Impressions: On average, a billboard in Joliet receives about 569,807 impressions, offering consistent visibility for your brand or message.
• Median Impressions: With a median of 327,000 impressions, there are billboards in Joliet that cater to various levels of exposure, depending on your campaign goals.
• Average CPM: The average cost per thousand impressions (CPM) in Joliet is $6.31, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $2.46, Joliet offers affordable advertising opportunities for businesses of all sizes and budgets.

Some of the top billboard providers in Joliet

Here are the top billboard providers in Joliet:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, helping advertisers reach their target audience with measurable results.
• Provider Two's information is not available.
• Gas Station TV (GSTV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• Indoor Media offers in-store advertising programs and marketing services, helping businesses generate new customers through advertising in grocery stores.
• KeyMe Locksmiths is a trusted locksmith service provider offering 24/7 services for residential, commercial, and car lockouts, with a high customer satisfaction rating.

Other formats for advertising in Joliet

A closer look at the data reveals the depth and breadth of the other opportunities available in Joliet:

• Digital Billboards: In Joliet, digital billboards receive approximately 45,000 impressions with an average CPM of $302.42. This dynamic medium allows for real-time messaging and creative flexibility, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Joliet garners around 25,000 impressions and has an average CPM of $10.40. This type of advertising is perfect for targeting pedestrians and commuters, offering a more intimate connection with potential customers.
• Retail Venues: Advertising in retail venues in Joliet generates about 37,000 impressions with an average CPM of $364.44. This option allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase decisions.
• Transit: Although transit advertising in Joliet currently has zero impressions, it has an average CPM of $8.93. As transit options expand in the city, this medium could offer valuable opportunities for advertisers to reach a captive audience during their daily commute.
• Everything Else: Other advertising opportunities in Joliet, such as event sponsorships or guerrilla marketing, receive around 1,293,000 impressions and have an average CPM of $2.52. These unique and innovative options can help advertisers create memorable experiences and engage with their target audience in new ways.

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