Billboards in Peoria

*All metrics are based on a 4-week advertising campaign

Peoria, a thriving city nestled along the Illinois River, offers a unique blend of urban charm and natural beauty, making it an ideal location for outdoor advertising. With its diverse neighborhoods, bustling downtown, and rich cultural scene, Peoria provides advertisers with a dynamic platform to engage audiences and create lasting impressions. Outdoor advertising in Peoria not only promotes products and services, but also fosters connections between communities, brands, and individuals, weaving compelling narratives that captivate passersby.

What to look for when picking billboards

When selecting billboards for advertising, there are 246 factors to consider, but we'll focus on four key aspects that can significantly impact the effectiveness of your campaign. Here are some essential factors to keep in mind:

• Location: Choose a billboard location that targets your desired audience and has high visibility. For example, placing billboards along busy interstates can reach college-educated adults with above-average incomes, while billboards in trendy parts of town or near colleges/universities can target young adults.
• Size and Type: Consider the size and type of billboard that best suits your campaign. Traditional billboards, digital billboards, and wallscapes each offer unique advantages in reaching viewers. For instance, digital billboards can rotate between different ads, while wallscapes can incorporate lighting, video, and interactive mobile technology.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. While billboard advertisements typically stay up for at least four weeks, some campaigns can last several months, depending on the desired exposure and impact.
• Cost-effectiveness: Billboard advertising can be more cost-effective than other forms of advertising, such as television and radio. Companies like Apple, Amazon, Netflix, and Google have successfully used traditional billboard advertising to market their products and increase brand awareness.

By carefully considering these factors, you can select the most effective billboards for your advertising campaign and maximize your return on investment.

Billboards price breakdown

In Peoria, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Peoria is $1,372.98, which can provide a good estimate of the overall market rate.
• Median Price: With a median price of $1,135.57, this value represents the middle point in the range of billboard prices, offering a more accurate reflection of typical costs.
• Lowest Price: The lowest price for a billboard in Peoria is $250, indicating that there are budget-friendly options available for advertisers seeking cost-effective solutions.

Billboards Impression and CPM Metrics

In Peoria, the impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of billboard advertising:

• Total Impressions: The total number of impressions for a 4-week campaign in Peoria is approximately 71,046,000, showcasing the extensive reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Peoria generates around 350,000 impressions, indicating a consistent level of visibility for your advertisement.
• Median Impressions: The median number of impressions for a billboard in Peoria is about 274,000, providing a more accurate representation of typical audience exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Peoria is $8.59, highlighting the cost-effectiveness of billboard advertising compared to other media channels.
• Median CPM: With a median CPM of $4.90, this value offers a more precise understanding of the typical cost per thousand impressions in Peoria's outdoor advertising market.

Some of the top billboard providers in Peoria

Here are the top billboard providers in Peoria:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage, with a variety of billboard types available.
• Adams Outdoor provides billboards, digital advertising, and online advertising services, emphasizing the effectiveness and impact of outdoor advertising.
• Fairway Outdoor is mentioned on the OOH Today website, but specific information about their services, types of billboards, pricing, and coverage area in Peoria cannot be identified from the provided source.
• Adkom offers out-of-home advertising solutions with a national network and simplified approach to media campaigns. Their coverage area includes over 350 media owners across 190+ DMAs, likely covering Peoria.
• Crane Media Network is mentioned on the Crane Payment Innovations website, but specific information about their billboard services, types, pricing, and coverage area in Peoria is not available.

Other formats for advertising in Peoria

A closer look at the data reveals the depth and breadth of the other opportunities available in Peoria:

• Digital Billboards: In Peoria, digital billboards generate around 50,000 impressions with an average CPM of $10.06. This modern and dynamic medium allows for flexible messaging and real-time updates, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Retail venues in Peoria receive approximately 50,000 impressions and have an average CPM of $12.48. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Peoria, such as alternative outdoor formats, generate around 500,000 impressions with an average CPM of $2.86. These diverse options allow advertisers to explore creative and unconventional ways to reach their target audience and make a lasting impact.

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