Billboards in Lawrence

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Lawrence emerges not just as a bustling suburban center but as a vibrant canvas for outdoor advertising. This city, known for its beautiful parks, rich history, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Lawrence does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking billboards

With 59% of people spending more time outside their homes, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when choosing a billboard:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, such as a busy interstate or a trendy part of town. For example, if targeting college-educated adults, choose a location with heavy commuter traffic.
• Demographics: Consider the target audience's demographics, such as age, income, and education level. For instance, if targeting young adults, place the billboard near a college or university.
• Size: Choose the appropriate billboard size based on your target audience and location. Bulletins are large and effective for targeting drivers and commuters, while posters and junior posters are smaller and ideal for local audiences.
• Design: Although not explicitly mentioned in the sources, an effective billboard design is essential for capturing attention and conveying your message. Ensure the design is eye-catching, easy to read, and communicates your brand's message clearly.

Billboards price breakdown

Billboard pricing in Lawrence varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Lawrence is $2,262.79, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Lawrence is $1,500, representing the middle point in the pricing spectrum.
• Lowest Price: The lowest price for a billboard in Lawrence is $1, showcasing the potential for affordable advertising options in the city.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Lawrence provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the city:

• Total Impressions: Lawrence's outdoor advertising campaigns generate approximately 38,600,000 impressions, showcasing the vast reach of billboards in the area.
• Average Impressions: On average, a billboard in Lawrence receives about 665,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in Lawrence is 474,000, representing a typical campaign's performance in the city.
• Average CPM: The average cost per thousand impressions (CPM) in Lawrence is $8.81, offering a competitive price point for advertisers.
• Median CPM: With a median CPM of $3.13, Lawrence presents a cost-effective option for businesses looking to maximize their advertising budget.

Some of the top billboard providers in Lawrence

Lawrence offers a variety of billboard providers to choose from, each with their unique offerings and services:

• Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Terraboost Media is a purpose-driven company that provides advertising solutions through wellness billboards, reaching millions of consumers every day.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.

Other formats for advertising in Lawrence

A closer look at the data reveals the depth and breadth of the other opportunities available in Lawrence:

• Digital Billboards: In Lawrence, digital billboards receive approximately 50,000 impressions with an average CPM of $10.95. As a modern and eye-catching medium, digital billboards offer advertisers the flexibility to change messages and target specific audiences in real-time.
• Retail Venues: Retail venues in Lawrence generate around 29,000 impressions with an average CPM of $18.78. These advertising spaces within shopping centers and stores provide a captive audience and a prime opportunity to influence consumer behavior at the point of purchase.
• Everything Else: Other advertising opportunities in Lawrence, such as alternative media and non-traditional formats, garner approximately 637,000 impressions with an average CPM of $4.62. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

As you explore the world of outdoor advertising in Lawrence, consider leveraging the power of AdQuick, a platform that streamlines the ad buying process and connects you with over 1,400 premium OOH media owners. With AdQuick, you'll gain access to a wide range of tools and resources, such as the OOH Beginner's Guide, Billboard Cost Calculator, and AI OOH Campaign Planner, to help you research and plan your outdoor campaigns effectively. Experience the benefits of fast campaign execution, measurability, and purpose-built solutions tailored to your needs. Don't miss out on this opportunity to elevate your advertising game – Get Started with AdQuick today!