Billboards in Auburn

*All metrics are based on a 4-week advertising campaign

In the heart of New England, Auburn stands out as a charming city with a rich history and a thriving business environment. Known for its picturesque landscapes, cultural attractions, and diverse population, Auburn presents a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in Auburn goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who encounters them.

What to look for when picking billboards

With 68% of consumers making purchasing decisions while driving, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:

• Location and demographics: Choose a billboard location that targets your desired audience. For example, placing a billboard near a college or university can help you reach young adults, while a billboard along a busy interstate can target commuters with higher incomes.
• Visibility and traffic count: Opt for billboards that are easily visible and located in high-traffic areas to maximize exposure. A billboard along a congested highway or a busy intersection can help you reach a larger audience.
• Size and type: Consider the size and type of billboard that best suits your campaign. Bulletins are large and ideal for targeting drivers on highways, while posters and junior posters are smaller and better suited for local audiences in urban neighborhoods or smaller roads.
• Duration and budget: Determine the optimal duration for your billboard campaign based on your goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period of time.

Billboards price breakdown

Billboard pricing in Auburn varies depending on factors such as location, size, and duration, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Auburn is approximately $11,365.93, reflecting a wide range of options and locations.
• Median Price: With a median price of $3,625, advertisers can find billboards that cater to different budgets and campaign goals.
• Lowest Price: For those seeking a more cost-effective option, the lowest price for a billboard in Auburn is $250, offering an affordable entry point into outdoor advertising.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Auburn provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Auburn's outdoor advertising campaigns generate a total of 84,255,000 impressions, showcasing the potential reach of billboards in the area.
• Average Impressions: On average, a billboard in Auburn receives 3,829,000 impressions, indicating the typical exposure for an advertising campaign.
• Median Impressions: The median number of impressions for a billboard in Auburn is 320,000, highlighting the variety of billboard locations and their respective audience sizes.
• Average CPM: The average cost per thousand impressions (CPM) in Auburn is $8.86, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.13, Auburn's outdoor advertising market presents cost-effective options for businesses with varying budgets and campaign goals.

Some of the top billboard providers in Auburn

Here are the top providers in Auburn for outdoor advertising:

• Terraboost Media LLC is a purpose-driven company that provides advertising solutions through wellness billboards to engage consumers in their everyday lives.
• Mesmerize specializes in out-of-home advertising, combining point of care, transit, and place-based OOH advertising to create highly targeted media strategies at scale.
• Enlighten, led by CEO Jeremy Howie, offers proven e-commerce Facebook marketing strategies for targeted traffic, engagement, leads, and conversions.
• Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape and offering access to a wide network of media owners across multiple markets.
• Advanced Mobile LED is a premier outdoor advertising agency specializing in mobile digital billboards, offering high-performing campaigns for brands on a local, regional, and national scale.

Other formats for advertising in Auburn

A closer look at the data reveals the depth and breadth of the other opportunities available in Auburn:

• Digital Billboards: In Auburn, digital billboards receive 28,000 impressions with an average CPM of $12.41. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Auburn generate 28,000 impressions and have an average CPM of $12.00. These targeted advertising spaces allow brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in Auburn garners 15,000,000 impressions with an average CPM of $2.28. This cost-effective medium reaches a captive audience of daily commuters, providing extended exposure for your message.
• Everything Else: Other advertising opportunities in Auburn accumulate 830,500 impressions and have an average CPM of $10.13. These diverse options allow advertisers to explore unique and creative ways to connect with their target audience.

Get started with advertising with AdQuick now!

As you explore the diverse advertising opportunities in Auburn, consider leveraging the power of AdQuick, a platform specializing in billboards and out-of-home advertising. With AdQuick, you'll gain access to various products and solutions tailored for advertisers, agencies, and OOH media owners. The platform combines technology, OOH expertise, and data to enable efficient and seamless ad buying across the globe. By signing up, you'll enjoy immediate access to over 1,400 premium OOH media owners, the ability to execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability for your OOH campaigns. Don't miss out on the benefits of this innovative platform – sign up for AdQuick today!