Billboards in Ellicott City

*All metrics are based on a 4-week advertising campaign

Ellicott City, a charming and historic destination, provides a distinctive backdrop for outdoor advertising. With its picturesque Main Street, thriving arts scene, and diverse population, this city offers advertisers a unique opportunity to engage with audiences in a meaningful way. Outdoor advertising in Ellicott City not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating lasting impressions on all who pass by.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 18 key factors to consider. Some of the most important aspects include:

• Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
• Traffic Count: Opt for high-traffic areas, such as busy interstates, congested roads, and bustling intersections, to maximize exposure.
• Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
• Land Use Type: Take into account the surrounding land use, as commercial areas attract a diverse audience, while residential areas cater to local residents and industrial areas primarily target employees of specific industries.

Billboards price breakdown

In Ellicott City, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Ellicott City is $1664.58, which takes into account a wide range of locations and visibility levels.
• Median Price: The median price for a billboard in this city is $250, indicating that there are affordable options available for advertisers with smaller budgets.
• Lowest Price: The lowest price for a billboard in Ellicott City is also $250, making it possible for businesses to take advantage of outdoor advertising without breaking the bank.

Billboards Impression and CPM Metrics

In Ellicott City, outdoor advertising campaigns can generate a significant number of impressions, offering advertisers a cost-effective way to reach their target audience. Here's a breakdown of the impressions and CPM metrics in the area:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Ellicott City is approximately 3,027,000, showcasing the potential reach of outdoor advertising in this market.
• Average Impressions: On average, a billboard in Ellicott City generates around 168,000 impressions during a 4-week campaign, offering a substantial audience for advertisers to engage with.
• Median Impressions: The median number of impressions for a billboard in this city is about 120,000, indicating that there are a variety of locations with different levels of visibility and reach.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Ellicott City is $18.29, providing a cost-effective advertising solution for businesses of all sizes.
• Median CPM: The median CPM for outdoor advertising in this market is an affordable $2.78, making it an attractive option for advertisers with varying budgets.

Some of the top billboard providers in Ellicott City

Ellicott City is home to several top billboard providers, each offering unique advertising opportunities and solutions for businesses looking to make an impact with outdoor advertising:

• Clear Channel Outdoor offers advertising opportunities in multiple markets and airports, providing impactful and innovative solutions for their partners.
• Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network.
• Crane Payment Innovations (CPI) is a leading provider of integrated and automated payment technology solutions for various industries.
• GSTV (Gas Station TV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services, specializing in advertising in grocery stores to help businesses generate new customers.

Other formats for advertising in Ellicott City

A closer look at the data reveals the depth and breadth of the other opportunities available in Ellicott City:

• Digital Billboards: In Ellicott City, digital billboards generate around 10,000 impressions with an average CPM of $8.39. As a modern and eye-catching advertising medium, digital billboards offer dynamic messaging and real-time updates, making them a popular choice for advertisers in the area.
• Retail Venues: Retail venues in Ellicott City garner approximately 25,000 impressions and have an average CPM of $13.41. These advertising spaces provide a captive audience of shoppers, making them an effective way to reach consumers in a targeted and engaging environment.
• Everything Else: Other advertising opportunities in Ellicott City, such as alternative out-of-home formats, generate around 378,000 impressions with an average CPM of $12. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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