Billboards in Gaithersburg

*All metrics are based on a 4-week advertising campaign

In the heart of Montgomery County, Gaithersburg stands out as a thriving suburban city with a unique blend of history, culture, and modernity. This diverse and growing community offers advertisers a prime opportunity to engage with a wide audience. Outdoor advertising in Gaithersburg allows brands to seamlessly integrate their messages into the daily lives of residents and visitors, creating memorable connections and fostering a dynamic dialogue between businesses and the community.

What to look for when picking billboards

With 241 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in a high-traffic area with good visibility, such as a busy interstate or a trendy part of town, to maximize exposure to your target audience.
• Demographics: Ensure the billboard's location aligns with the demographics of your target audience, such as placing a billboard near a college or university to target young adults.
• Size: Select the appropriate size for your campaign, whether it's a large bulletin for maximum impact along highways, a poster for targeting local audiences, or a junior poster for urban neighborhoods.
• Type: Consider the advantages of different billboard types, such as digital billboards for dynamic messaging or wallscapes for unique, eye-catching advertisements on building exteriors.

Billboards price breakdown

Billboard pricing in Gaithersburg varies depending on factors such as location, size, and type, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Gaithersburg is approximately $1,352.28, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $500, advertisers can find affordable options that still offer effective exposure to their target audience.
• Lowest Price: The lowest price for a billboard in Gaithersburg is $115, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Billboards Impression and CPM Metrics

Outdoor advertising in Gaithersburg offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to reach their target audience effectively:

• Total Impressions: Gaithersburg billboards generate a total of approximately 120,644,000 impressions over a 4-week campaign.
• Average Impressions: On average, a billboard in Gaithersburg receives around 522,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a Gaithersburg billboard is about 120,000 over a 4-week period.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Gaithersburg is approximately $8.40.
• Median CPM: With a median CPM of $3.34, advertisers can find cost-effective options for reaching their target audience in Gaithersburg.

Some of the top billboard providers in Gaithersburg

Here are some of the top billboard providers in Gaithersburg:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, helping advertisers reach their target audience with impactful and measurable campaigns.
• Provider Two's information is not available.
• Gas Station TV (GSTV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services, specializing in advertising in grocery stores to help businesses generate new customers and increase brand recognition.
• KeyMe Locksmiths is a trusted locksmith service provider offering 24/7 services for residential, commercial, and car lockouts, with a high customer satisfaction rating.

Other formats for advertising in Gaithersburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Gaithersburg:

• Digital Billboards: In Gaithersburg, digital billboards receive approximately 25,000 impressions with an average CPM of $34.35. This modern and dynamic medium allows advertisers to update their messaging in real-time, making it a versatile option for outdoor advertising campaigns.
• Street Furniture: Street furniture in Gaithersburg garners around 99,000 impressions and has an average CPM of $12.47. This type of advertising, which includes bus shelters and benches, offers a localized approach to reaching pedestrians and commuters in high-traffic areas.
• Retail Venues: Advertising in retail venues in Gaithersburg generates about 46,000 impressions with an average CPM of $22.78. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, increasing the likelihood of immediate engagement and conversion.
• Transit: Transit advertising in Gaithersburg, which includes buses and trains, receives approximately 6,000,000 impressions and has an average CPM of $4.27. This cost-effective medium allows advertisers to reach a captive audience of daily commuters, making it an ideal choice for local and regional campaigns.
• Everything Else: Other advertising opportunities in Gaithersburg, such as specialty and spectacular formats, generate around 852,000 impressions with an average CPM of $4.93. These unique and innovative options allow advertisers to think outside the box and create memorable experiences for their target audience.

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