Billboards in Lawrence
*All metrics are based on a 4-week advertising campaign
Lawrence, Massachusetts, a thriving city with a rich industrial history, offers a unique opportunity for outdoor advertising. Known for its diverse population, cultural landmarks, and revitalized downtown area, Lawrence provides advertisers with a vibrant backdrop to engage audiences. Outdoor advertising in Lawrence not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.
What to look for when picking billboards
With over 70 factors to consider when choosing the perfect billboard for your advertising campaign, it's essential to focus on the most critical aspects to ensure success. Some key factors to consider include:
- Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For example, if targeting college-educated adults, place the billboard along a busy interstate frequented by commuters.
- Traffic Count: Select a location with high traffic volume to maximize exposure. Busy intersections with long wait times or congested interstates are ideal choices.
- Visibility: Opt for billboards that are clearly aligned to face traffic, free from obstructions, and placed at a readable height within the driver's frame of vision.
- Proximity and Intent: Consider the billboard's distance from your business location and the goal of your advertising campaign. For local customer attraction, choose a billboard close to your business, while a brand awareness campaign may benefit from multiple locations or a long-term campaign.
Billboards price breakdown
In Lawrence, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the pricing:
- Average Price: The average price for a billboard in Lawrence is $1,693.99, which takes into account a wide range of billboard options and locations.
- Median Price: The median price, which represents the middle value in the dataset, is $1,700, indicating a relatively consistent pricing structure across the city.
- Lowest Price: The most affordable billboard option in Lawrence is priced at $250, offering budget-conscious advertisers an opportunity to reach their target audience without breaking the bank.
Billboards Impression and CPM Metrics
Outdoor advertising in Lawrence offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: Lawrence's outdoor advertising generates approximately 24,100,000 impressions over a 4-week campaign.
- Average Impressions: On average, a billboard in Lawrence receives about 344,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in Lawrence is 262,000, reflecting the middle value in the dataset.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Lawrence is $6.26, offering a cost-effective advertising solution.
- Median CPM: The median CPM for a billboard in Lawrence is $4.29, showcasing the affordability of outdoor advertising in the city.
Some of the top billboard providers in Lawrence
Lawrence offers a variety of billboard providers to choose from, each with their unique offerings and expertise in the outdoor advertising industry:
- Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
- Clear Channel Outdoor is committed to providing more impact, innovation, partnership, and results for their partners in out-of-home advertising solutions.
- Murray Outdoor Communications is a billboard company that provides prime expressway bulletins in New Hampshire, Massachusetts, and Rhode Island.
- Adkom simplifies the Out-of-Home (OOH) media buying process, offering services to brands and agencies, and providing a platform for accessing a range of out-of-home media formats.
- ATA Outdoor Advertising specializes in outdoor advertising in Northern New England, offering services such as static and digital billboards, bus wraps, and curbside bus shelters.
Other formats for advertising in Lawrence
A closer look at the data reveals the depth and breadth of the other opportunities available in Lawrence:
- Digital Billboards: In Lawrence, digital billboards receive approximately 40,000 impressions with an average CPM of $10.73. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Lawrence garners around 12,000 impressions and has an average CPM of $16.22. This advertising format, which includes bus shelters and benches, offers close proximity to pedestrians and commuters, creating a lasting impression.
- Wallscapes: Wallscapes in Lawrence generate about 100,000 impressions with an average CPM of $14.02. These large-scale murals and building wraps provide a unique and memorable advertising experience, capturing the attention of both pedestrians and drivers.
- Retail Venues: Advertising in retail venues in Lawrence yields approximately 40,000 impressions and an average CPM of $9.91. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
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