Billboards in Lansing
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Lansing emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its picturesque rivers, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Lansing does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With 292 sources of information, selecting the perfect billboard for your advertising campaign can be a daunting task. However, considering these four key factors can help you make an informed decision:
- Location: Choose a billboard location that targets your desired demographic and has high traffic count. For example, placing a billboard near a college campus to target young adults or along a busy highway to reach commuters.
- Visibility: Ensure the billboard is easily visible and unobstructed, allowing for maximum exposure to potential customers. A billboard placed at a busy intersection or on a building's exterior wall can be highly effective.
- Size: Select the appropriate billboard size based on your target audience and location. Bulletins are ideal for highways, posters for primary and secondary roads, and junior posters for urban neighborhoods.
- Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer flexibility and creativity, while wallscapes can add an artistic touch to urban areas.
Billboards price breakdown
Billboard pricing in Lansing varies depending on factors such as location, size, and type, with the following price data points:
- Average Price: The average price for a billboard in Lansing is $2016.39, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Lansing is $1648.62, representing the middle point in the pricing spectrum.
- Lowest Price: The lowest price for a billboard in Lansing is $250, offering budget-friendly options for advertisers looking to make an impact without breaking the bank.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Lansing provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:
- Total Impressions: Lansing's outdoor advertising campaigns generate a total of 138,080,000 impressions, showcasing the vast reach of billboards in the city.
- Average Impressions: On average, a billboard in Lansing receives 496,691 impressions, highlighting the potential for consistent brand exposure.
- Median Impressions: The median number of impressions for a billboard in Lansing is 403,686, indicating a strong central tendency in the data.
- Average CPM: The average cost per thousand impressions (CPM) in Lansing is $7.24, offering advertisers a cost-effective way to reach their target audience.
- Median CPM: The median CPM in Lansing is $4.67, further emphasizing the affordability of outdoor advertising in the city.
Some of the top billboard providers in Lansing
Here are some of the top billboard providers in Lansing:
- Adams Outdoor Advertising specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
- Outfront Media offers a wide range of OOH advertising services, including digital OOH, billboards, transit advertising, and street furniture advertising, with a focus on creative solutions and ad tech capabilities.
Other formats for advertising in Lansing
A closer look at the data reveals the depth and breadth of the other opportunities available in Lansing:
- Digital Billboards: In Lansing, digital billboards receive 40,000 impressions with an average CPM of $14.75. This modern and flexible medium allows for creative and dynamic messaging, making it an attractive option for advertisers.
- Street Furniture: Street furniture in Lansing garners 100,000 impressions with an average CPM of $16. This type of advertising integrates seamlessly into the urban landscape, providing a unique and engaging way to reach pedestrians and commuters.
- Retail Venues: Retail venues in Lansing generate 17,000 impressions with an average CPM of $20.69. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
- Transit: Transit advertising in Lansing captures 50,000 impressions with an average CPM of $16. This medium offers high visibility and frequency, making it an effective way to reach a captive audience of commuters and travelers.
- Everything Else: Other advertising opportunities in Lansing, such as wallscapes, airport ads, and mobile trucks, collectively receive 540,000 impressions with an average CPM of $8.67. These diverse options allow advertisers to tailor their campaigns to specific audiences and locations, maximizing their impact.
Get started with advertising with AdQuick now!
Lansing's diverse outdoor advertising landscape offers a wealth of opportunities for brands to connect with their target audience. By leveraging the power of AdQuick, a platform that combines technology, OOH expertise, and data, advertisers can streamline the ad buying process and execute campaigns with unprecedented efficiency and measurability. With access to over 1,400 premium OOH media owners, the ability to launch campaigns in as little as 48 hours, and a range of products and solutions tailored to different advertising needs, AdQuick is the go-to platform for maximizing the impact of your outdoor advertising in Lansing. Don't miss out on the benefits of this powerful platform – Get Started today!