Billboards in Durham

*All metrics are based on a 4-week advertising campaign

In the charming town of Durham, outdoor advertising finds its perfect match. Home to a prestigious university, picturesque landscapes, and a thriving local economy, Durham provides a unique opportunity for advertisers to engage with a diverse and educated audience. Outdoor advertising in Durham not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression.

What to look for when picking billboards

When selecting billboards for advertising, there are several factors to consider to ensure maximum impact and reach. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired audience, such as busy intersections or areas frequented by your target demographic. For example, a billboard along a busy interstate can reach college-educated adults with above-average incomes.
• Visibility: Make sure the billboard is clearly visible to passing traffic, placed at a readable height, and free from obstructions like trees or power lines. This ensures that your advertisement is easily seen by drivers and pedestrians.
• Size: Select the appropriate billboard size for your campaign, such as bulletins for highways, posters for local audiences, or junior posters for urban neighborhoods. Each size offers different levels of visibility and reach, so choose the one that best suits your needs.
• Type: Consider the type of billboard that will best convey your message, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and easy updates, while wallscapes can provide a unique and eye-catching advertisement on the side of a building.

Billboards price breakdown

Billboard pricing in Durham varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Durham is approximately $230.33, which can provide a cost-effective advertising solution for businesses.
• Median Price: With a median price of $250, this represents the middle ground for billboard pricing in the area, offering a balance between affordability and visibility.
• Lowest Price: The lowest price for a billboard in Durham is around $191, making it an attractive option for businesses with limited advertising budgets.

Billboards Impression and CPM Metrics

Let's take a closer look at the impressions and CPM metrics for outdoor advertising in Durham:

• Total Impressions: Durham's outdoor advertising generates approximately 335,000 impressions, showcasing the potential reach of your campaign.
• Average Impressions: On average, a billboard in Durham can yield around 111,731 impressions, offering a significant opportunity to connect with your target audience.
• Median Impressions: The median number of impressions for a billboard in Durham is 80,000, indicating a typical level of exposure for your advertisement.
• Average CPM: The average cost per thousand impressions (CPM) in Durham is $3.42, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $3.13, this represents a balanced option for advertisers seeking both affordability and impact.

Some of the top billboard providers in Durham

Here are the top providers for outdoor advertising in Durham:

• Terraboost Media LLC is an advertising company that engages consumers in their everyday lives, reaching millions of consumers through their wellness kiosks and billboards.
• Adkom is a company that simplifies out-of-home media advertising, offering a national network and a platform to unlock untapped media opportunities in diverse markets.
• Atmosphere is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment and easy-to-use digital signage.
• Cheddar Advertising is an innovative digital and creative agency based in Denver.
• Crane Payment Innovations (CPI) is a leading provider of integrated and automated payment technology solutions for various industries.

Other formats for advertising in Durham

A closer look at the data reveals the depth and breadth of the other opportunities available in Durham:

• Digital Billboards: In Durham, digital billboards generate around 34,000 impressions with an average CPM of $9.08. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Durham receive approximately 40,000 impressions and have an average CPM of $8.21. These venues provide a captive audience for advertisers, allowing for targeted messaging and increased engagement with potential customers.
• Everything Else: Other advertising opportunities in Durham, such as alternative out-of-home formats, generate around 215,000 impressions with an average CPM of $0.89. This diverse range of options allows advertisers to explore unique and creative ways to reach their target audience.

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