Billboards in Hoboken

*All metrics are based on a 4-week advertising campaign

Located just across the Hudson River from Manhattan, Hoboken boasts a thriving urban scene and a prime location for outdoor advertising. This vibrant city, known for its picturesque waterfront, historic architecture, and diverse population, provides a unique opportunity for advertisers to engage with audiences in a meaningful way. Outdoor advertising in Hoboken not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression.

What to look for when picking billboards

With 248 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic and visibility, targeting your desired demographic. For example, a billboard near a college campus would be ideal for reaching young adults.
• Size: Choose the appropriate billboard size based on your target audience and location. For instance, a large bulletin billboard along a busy highway would be suitable for targeting commuters and long-distance travelers.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as campaign goals and budget. While most billboard ads stay up for at least four weeks, some campaigns may last several months.
• Cost-effectiveness: Compare the costs of billboard advertising to other forms of advertising, such as television, radio, print, and online. Billboard ads can be purchased for as little as $20 per day, depending on the market.

Billboards price breakdown

Billboard pricing in Hoboken varies significantly, with options available to suit a range of budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Hoboken is $3,162.62, offering a wide range of options for advertisers to choose from.
• Median Price: With a median price of $1,510, advertisers can find billboards that cater to both higher and lower budgets.
• Lowest Price: The lowest price for a billboard in Hoboken is $0, providing an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Billboards Impression and CPM Metrics

In Hoboken, outdoor advertising offers a variety of impressions and cost-per-thousand (CPM) metrics, providing advertisers with valuable insights to make informed decisions about their campaigns:

• Total Impressions: Hoboken's outdoor advertising generates approximately 91,996,000 impressions, showcasing its potential reach and impact on audiences.
• Average Impressions: On average, a billboard in Hoboken receives about 370,953 impressions, indicating the typical exposure an ad can expect.
• Median Impressions: The median number of impressions for a billboard in Hoboken is 168,732, offering a more balanced view of the market's performance.
• Average CPM: The average cost per thousand impressions in Hoboken is $174,205.81, providing a benchmark for advertisers to assess the value of their campaigns.
• Median CPM: With a median CPM of $9.10, advertisers can gauge the middle ground for cost efficiency in Hoboken's outdoor advertising market.

Some of the top billboard providers in Hoboken

Here are the top providers in Hoboken for outdoor advertising:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, helping advertisers reach their target audience with measurable results.
• Provider Two's information is not available.
• GSTV (Gas Station TV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• Indoor Media offers in-store advertising programs and marketing services, helping businesses generate new customers through advertising in grocery stores.
• KeyMe Locksmiths is a trusted locksmith service provider offering 24/7 services for residential, commercial, and car lockouts, with a high customer satisfaction rating.

Other formats for advertising in Hoboken

A closer look at the data reveals the depth and breadth of the other opportunities available in Hoboken:

• Digital Billboards: In Hoboken, digital billboards receive approximately 18,000 impressions with an average CPM of $17.81. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Hoboken garners around 240,000 impressions and has an average CPM of $12.65. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to reach pedestrians and commuters.
• Wallscapes: Wallscapes in Hoboken generate about 26,000 impressions. These large-scale murals and building wraps offer a unique and creative way to capture the attention of passersby, making a memorable impact on the urban landscape.
• Retail Venues: Advertising in retail venues in Hoboken yields approximately 43,000 impressions with an average CPM of $12.03. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail environments, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in Hoboken receives around 2,500 impressions and has an average CPM of $864,030.79. This high-impact advertising medium includes buses, trains, and subway stations, providing extensive reach and frequency to commuters and travelers.
• Everything Else: Other advertising opportunities in Hoboken generate about 875,000 impressions with an average CPM of $9.76. This category encompasses a wide range of advertising options, allowing advertisers to explore unique and innovative ways to reach their target audience.

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