Billboards in Portland

*All metrics are based on a 4-week advertising campaign

In the Pacific Northwest, Portland stands out as a thriving urban hub and a prime location for outdoor advertising. Renowned for its lush greenery, eclectic neighborhoods, and vibrant arts scene, this city provides a distinctive backdrop for advertisers to integrate their messages into the daily lives of residents and visitors. Billboard advertising in Portland goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that engage every passerby.

What to look for when picking billboards

With over 1102 billboards in Portland, it's essential to consider various factors when choosing the right billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Visibility: Opt for billboards with high visibility, taking into account factors like alignment, height, and obstructions. A billboard facing traffic and placed at a readable height is more likely to capture attention.
• Location-specific targeting: Choose billboards in areas that cater to your target audience or are near your business location. For instance, a billboard near a shopping mall might be effective for promoting a retail store.
• Size and type: Consider the size and type of billboard that best suits your campaign, such as bulletins for high-impact exposure along highways or digital billboards for dynamic messaging in urban areas.

Billboards price breakdown

Billboard advertising costs in Portland can vary greatly, depending on factors such as location, size, and type. Here's a breakdown of the average, median, and lowest prices for billboards in the city:

• Average Price: The average price for a billboard in Portland is approximately $6,484.28, which can provide a good estimate of what to expect when budgeting for your campaign.
• Median Price: With a median price of $2,670, this figure represents the middle ground of billboard costs, offering a more accurate representation of typical pricing in the area.
• Lowest Price: The lowest price for a billboard in Portland is $0, indicating that there may be opportunities for cost-effective advertising or even free placements in certain situations.

Billboards Impression and CPM Metrics

In Portland, the impressions and CPM metrics for digital billboards provide valuable insights into the potential reach and cost-effectiveness of your advertising campaign:

• Total Impressions: With a total of 863,300,000 impressions, Portland's digital billboards offer a significant opportunity for advertisers to reach a wide audience.
• Average Impressions: The average number of impressions per digital billboard in Portland is 794,000, indicating a substantial potential for visibility and engagement.
• Median Impressions: The median number of impressions for digital billboards in the city is 340,000, providing a more accurate representation of typical exposure levels.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for digital billboards in Portland is $4,363.38, offering a general idea of the cost-effectiveness of this advertising medium.
• Median CPM: With a median CPM of $9.49, this figure represents a more realistic assessment of the cost per thousand impressions for digital billboards in the area.

Some of the top billboard providers in Portland

Here are some of the top billboard providers in Portland:

• Outfront Media is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to connect brands with audiences in the real world.
• Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.
• Brooklyn Outdoor is a Detroit-based out-of-home advertising agency specializing in traditional and digital outdoor advertising, hand-painted murals, experiential marketing, street furniture, and transit advertising.

Other formats for advertising in Portland

A closer look at the data reveals the depth and breadth of the other opportunities available in Portland:

• Digital Billboards: In Portland, digital billboards receive over 40,000 impressions with an average CPM of $13.85. This dynamic medium allows for real-time messaging and targeting, making it a popular choice for advertisers seeking flexibility and innovation.
• Street Furniture: With over 84,000 impressions and an average CPM of $49.20, street furniture advertising in Portland offers a unique way to reach pedestrians and commuters in high-traffic areas, such as bus shelters and benches.
• Wheat Pastings: Wheat pastings in Portland garner around 210,000 impressions and have an average CPM of $2,955.31. This creative and eye-catching medium is perfect for brands looking to make a bold statement in urban environments.
• Wallscapes: Wallscapes in Portland receive approximately 339,000 impressions and boast an average CPM of $51.09. These large-scale murals and installations provide a visually stunning and memorable advertising experience.
• Airport: Airport advertising in Portland generates around 2,900,000 impressions with an average CPM of $8.58. With a captive audience of travelers, airport advertising offers a prime opportunity to reach a diverse and affluent demographic.
• Retail Venues: Retail venue advertising in Portland sees about 40,000 impressions and has an average CPM of $4,604.29. This medium allows brands to engage with consumers in a shopping mindset, driving sales and brand awareness.
• Transit: Transit advertising in Portland captures approximately 5,320,000 impressions and features an average CPM of $739.04. This medium effectively reaches commuters and travelers, making it an ideal choice for brands looking to target on-the-go audiences.
• Bus: Bus advertising in Portland garners around 35,378,000 impressions with an average CPM of $10.29. This highly visible medium offers constant exposure to both pedestrians and drivers, making it a cost-effective choice for advertisers.
• Everything Else: Other advertising opportunities in Portland receive about 1,500,000 impressions and have an average CPM of $47.44. This category encompasses a variety of unique and innovative advertising options, allowing brands to explore new ways to connect with their audience.

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