Billboards in Philadelphia

*All metrics are based on a 4-week advertising campaign

In the City of Brotherly Love, Philadelphia stands out as a lively urban hub and a prime location for outdoor advertising. Renowned for its rich history, iconic landmarks, and diverse neighborhoods, this city provides a distinctive stage for advertisers to integrate their messages into the daily lives of its residents. Billboard advertising in Philadelphia goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With a whopping 4,468 billboards in Philadelphia, it's essential to consider various factors when choosing the perfect billboard for your advertising campaign. Some key aspects to keep in mind are:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard targeting young professionals might be placed near a business district.
• Traffic Count: Opt for high traffic areas to maximize exposure, such as busy intersections or congested highways. This increases the likelihood of your advertisement being seen by a larger audience.
• Visibility: Choose a billboard with optimal visibility by considering its alignment, height, and any potential obstructions. A well-placed billboard should be easily visible to passing traffic and within the driver's line of sight.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. For instance, a bulletin might be ideal for a high-impact campaign along a major highway, while a junior poster could be more suitable for targeting local audiences in urban neighborhoods.

Billboards price breakdown

Billboard pricing in Philadelphia varies significantly, with a range of options to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Philadelphia is approximately $2,826.40, offering a wide selection of locations and sizes to choose from.
• Median Price: With a median price of $900, advertisers can find affordable options that still provide good visibility and reach within the city.
• Lowest Price: Some billboards are available at no cost, typically in exchange for a public service announcement or a community-oriented message, making it possible for even the smallest budgets to participate in outdoor advertising.

Billboards Impression and CPM Metrics

In Philadelphia, the impressions and CPM metrics for digital billboards showcase the potential reach and cost-effectiveness of outdoor advertising in the city:

• Total Impressions: With a staggering 4,530,756,000 impressions, Philadelphia offers a vast audience for advertisers to target through digital billboards.
• Average Impressions: On average, a digital billboard in Philadelphia garners 1,038,000 impressions, demonstrating the potential for high visibility and reach.
• Median Impressions: The median number of impressions for a digital billboard in the city is 267,000, indicating a wide range of opportunities for advertisers to connect with their target audience.
• Average CPM: The average cost per thousand impressions (CPM) for digital billboards in Philadelphia is $17.12, offering a cost-effective advertising solution for businesses of all sizes.
• Median CPM: With a median CPM of $3.56, advertisers can find affordable options that still provide significant reach and visibility within the city.

Some of the top billboard providers in Philadelphia

Philadelphia is home to several top billboard providers, each offering unique advertising opportunities and services:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, providing innovative solutions and measurable results.
• Outfront Media is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Lamar Advertising is a company that specializes in outdoor advertising, particularly billboards.
• Branded Cities is the premier global out-of-home advertising company specializing in iconic media in iconic destinations.
• Catalyst Outdoor is an outdoor advertising company that focuses on delivering impactful messages in strategic locations in the Philadelphia and New York DMA's.

Other formats for advertising in Philadelphia

A closer look at the data reveals the depth and breadth of the other opportunities available in Philadelphia:

• Digital Billboards: In Philadelphia, digital billboards receive over 40,000 impressions with an average CPM of $173.64. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Philadelphia garners over 200,000 impressions with an average CPM of $10.99. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Philadelphia accumulate over 1,305,000 impressions with an average CPM of $21.91. This creative and artistic form of advertising allows brands to make a bold statement on building walls and other urban surfaces.
• Wallscapes: Wallscapes in Philadelphia generate over 196,000 impressions with an average CPM of $117.31. These large-scale advertisements create a powerful visual impact on building exteriors, capturing the attention of both pedestrians and drivers.
• Airport: Although there are no impressions data available for airport advertising in Philadelphia, the average CPM is $10.98. Airports like Philadelphia International Airport offer a captive audience of travelers, making it an ideal location for targeted advertising campaigns.
• Retail Venues: Retail venues in Philadelphia receive over 47,000 impressions with an average CPM of $12.24. This advertising option allows brands to reach consumers in shopping centers, malls, and other retail environments, capitalizing on their purchasing mindset.
• Transit: Transit advertising in Philadelphia amasses over 6,500,000 impressions with an average CPM of $2,155.46. This includes ads on buses, trains, and subway stations, providing extensive reach and frequency to commuters and city dwellers.
• Windowscapes: Windowscapes in Philadelphia have an average CPM of $53.99. These eye-catching displays transform storefront windows into engaging advertisements, capturing the attention of pedestrians and shoppers.
• Everything Else: Other advertising opportunities in Philadelphia generate over 83,000 impressions with an average CPM of $16.80. This category encompasses a variety of unique and innovative advertising options, allowing brands to think outside the box and create memorable campaigns.

Get started with advertising with AdQuick now!

Philadelphia's diverse outdoor advertising landscape offers a wealth of opportunities for brands to connect with their target audience. From billboards to street furniture, transit ads to windowscapes, there's an advertising medium to suit every campaign objective and budget. By leveraging the power of AdQuick's platform, advertisers can gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the chance to make a lasting impact in the City of Brotherly Love – sign up for AdQuick today and start planning your next outdoor advertising campaign.