Billboards in Blackhawk

*All metrics are based on a 4-week advertising campaign

Blackhawk, a hidden gem nestled in the picturesque landscape, offers a unique opportunity for advertisers to make a lasting impact. With its close-knit community, stunning natural beauty, and strategic location near major highways, Blackhawk provides an ideal setting for outdoor advertising. Advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike, fostering connections and creating memorable experiences through the power of out-of-home advertising.

What to look for when picking billboards

When selecting billboards for advertising, there are at least 6 key factors to consider in order to maximize the effectiveness of your campaign. Some of these factors include:

• Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, placing a billboard near a busy intersection ensures high visibility and exposure to a large number of people.
• Visibility: Make sure the billboard is easily visible to passing drivers and pedestrians, taking into account factors like alignment, height, and absence of obstructions like trees and power lines.
• Size: Select the appropriate size of the billboard based on your target audience and location. For example, larger billboards like bulletins are more suitable for highways, while smaller billboards like junior posters are ideal for targeting local audiences in urban neighborhoods.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. While most campaigns last several months, branding campaigns may require longer durations, and event-specific campaigns may require shorter durations.

Billboards price breakdown

In Blackhawk, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Blackhawk is approximately $615.00, reflecting a range of options for advertisers to choose from based on their specific needs and budget.
• Median Price: With a median price of $450.00, this indicates that there are affordable options available for advertisers looking to target the Blackhawk community without breaking the bank.
• Lowest Price: The lowest price for a billboard in Blackhawk is $400.00, offering a cost-effective solution for advertisers seeking to maximize their reach while minimizing their expenses.

Billboards Impression and CPM Metrics

In Blackhawk, the impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of billboard advertising in the area:

• Total Impressions: Billboards in Blackhawk generate a total of 614,000 impressions, showcasing the potential for advertisers to reach a wide audience.
• Average Impressions: On average, a billboard in Blackhawk receives 102,000 impressions, indicating a consistent level of exposure for advertisements in the area.
• Median Impressions: With a median of 58,000 impressions, this figure highlights the variety of billboard options available to advertisers, catering to different levels of visibility and reach.
• Average CPM: The average cost per thousand impressions (CPM) in Blackhawk is $5.24, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.82, this demonstrates that there are cost-effective advertising options available in Blackhawk, allowing advertisers to reach their target audience without overspending.

Some of the top billboard providers in Blackhawk

Here are the top providers in Blackhawk for out-of-home advertising:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Adams Outdoor Advertising specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
• Adkom simplifies out-of-home advertising and offers impactful media through a national network.
• GSTV is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• GroceryTV specializes in in-store digital advertising, helping advertisers grow brand awareness and retailers modernize their stores while generating revenue.

Other formats for advertising in Blackhawk

A closer look at the data reveals the depth and breadth of the other opportunities available in Blackhawk:

• Digital Billboards: In Blackhawk, digital billboards generate 11,000 impressions with an average CPM of $9.50. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Blackhawk receive 11,000 impressions and have an average CPM of $9.50. These advertising spaces provide a captive audience and high dwell times, allowing for increased engagement and brand recall.

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