Billboards in Redfield
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Redfield emerges not just as a charming small town but as a unique canvas for outdoor advertising. This town, known for its picturesque landscapes, rich history, and tight-knit community, offers a distinctive platform for advertisers to integrate their messages into the fabric of daily life. Outdoor advertising in Redfield does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. Here are four key aspects to keep in mind:
- Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
- Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free from obstructions. For instance, selecting a billboard at a busy intersection with long wait times and no obstructions blocking the view.
- Size: Pick the appropriate billboard size based on your target audience and location. For example, using a large bulletin along highways for long-distance travelers or a smaller junior poster in urban neighborhoods for a local audience.
- Duration: Determine the optimal duration for your billboard ad based on your campaign goals and budget. For instance, a branding campaign may last six to twelve months, while a campaign promoting a specific event might only need a billboard for a month before the event.
Billboards price breakdown
Billboard pricing in Redfield varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Redfield is approximately $610.00, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $665.00, this value represents the middle point in the distribution of billboard prices in the area.
- Lowest Price: The most affordable billboard option in Redfield comes in at a competitive $500.00, offering budget-conscious advertisers an opportunity to reach their target audience.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Redfield. Here's a breakdown of these metrics:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Redfield is approximately 182,000, showcasing the potential reach of your ad.
- Average Impressions: On average, a billboard in Redfield generates around 61,000 impressions, indicating the typical exposure your ad can expect.
- Median Impressions: With a median value of 58,000 impressions, this figure represents the middle point in the distribution of impressions for billboards in the area.
- Average CPM: The average cost per thousand impressions (CPM) in Redfield is $44.37, providing a benchmark for evaluating the cost-effectiveness of your ad.
- Median CPM: The median CPM in Redfield is $53.98, offering another perspective on the typical cost per thousand impressions for billboards in the region.
Some of the top billboard providers in Redfield
Top outdoor advertising providers in Redfield include:
- Lamar Advertising is a well-established outdoor advertising company offering free design services, dedicated support, and nationwide coverage.
- Gas Station TV is a data-driven, national video network that delivers moments that matter and provides over 2 billion moments of attention and action.
- GroceryTV specializes in in-store digital advertising, allowing brands to launch tailored campaigns targeting specific audiences based on geography, demographics, or proximity to other types of retail.
- TouchTunes Media provides jukeboxes for bars and restaurants, customized music experiences for national and regional chains, and in-venue music experiences for operators.
- Westvoy Cinema is a digital marketing powerhouse, although specific services related to outdoor advertising are not mentioned on their website.
Other formats for advertising in Redfield
A closer look at the data reveals the depth and breadth of the other opportunities available in Redfield:
- Digital Billboards: In Redfield, digital billboards generate approximately 11,000 impressions with an average CPM of $1.81. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility and innovation.
- Retail Venues: Retail venues in Redfield receive around 11,000 impressions and have an average CPM of $1.81. These targeted advertising spaces offer a captive audience and the opportunity to influence purchasing decisions at the point of sale, making them an effective option for brands looking to drive sales.
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