Billboards in Johnson City

*All metrics are based on a 4-week advertising campaign

Johnson City, nestled in the picturesque Appalachian Mountains, provides a unique opportunity for advertisers to make an impact. With its thriving downtown, scenic parks, and diverse population, this vibrant city offers a one-of-a-kind platform for outdoor advertising. Advertisers can seamlessly integrate their messages into the daily lives of residents and visitors, fostering connections between communities, brands, and individuals, and creating memorable narratives that resonate with each passerby.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are several factors to consider to ensure maximum impact and reach. With over 225 different factors to consider, here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, if your target audience is college-educated adults with above-average incomes, placing the billboard along a busy interstate frequently congested with commuters might be effective.
• Exposure: Opt for billboards that provide maximum exposure with minimal effort, ensuring that your message reaches a wide audience without requiring them to take any specific action.
• Size: Consider the size of the billboard, as larger billboards like bulletins (14 feet high and 48 feet wide) are more likely to capture attention and provide maximum exposure, especially when placed along busy roads like highways.
• Duration: Determine the optimal duration for your billboard to be up based on your marketing campaign goals and budget. For example, branding campaigns may last six to twelve months, while event promotions may only need to be up for a month before the event.

Billboards price breakdown

In Johnson City, the pricing of billboards varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Johnson City is $1,346.27, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Johnson City is $585, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Johnson City is $200, offering a more affordable option for advertisers with a limited budget or for shorter-duration campaigns.

Billboards Impression and CPM Metrics

In Johnson City, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Johnson City is approximately 106,967,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Johnson City generates around 581,000 impressions during a 4-week campaign, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Johnson City is 362,000, highlighting that half of the billboards generate more impressions than this figure, while the other half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Johnson City is $7.12, providing a cost-effective way to reach a large audience.
• Median CPM: The median CPM for a billboard in Johnson City is $2.97, demonstrating that there are even more affordable options available for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Johnson City

Here are the top providers in Johnson City for your outdoor advertising needs:

• Clear Channel Outdoor is a leading provider of outdoor advertising opportunities in over 65 markets and 55+ commercial airports nationwide, offering innovative advertising solutions and data-driven insights.
• Cheddar Advertising is an innovative digital and creative agency based in Denver, specializing in branding, digital advertising, website design, and more.
• Gas Station TV (GSTV) is a data-driven, national video network that delivers more than 2 billion moments of attention and action, providing advertisers with a unique platform to reach their target audience.
• Indoor Media offers in-store advertising and marketing services, including register tape coupons, grocery cart advertising, and digital display ads, helping businesses generate new customers and increase brand recognition.
• KeyMe provides locksmith services and self-service kiosks for key duplication, offering a unique advertising opportunity for businesses looking to reach customers in need of locksmith services.

Other formats for advertising in Johnson City

A closer look at the data reveals the depth and breadth of the other opportunities available in Johnson City:

• Digital Billboards: In Johnson City, digital billboards generate around 67,000 impressions with an average CPM of $68.09. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Johnson City receive approximately 50,000 impressions and have an average CPM of $17.31. These targeted advertising opportunities allow brands to reach consumers in a shopping mindset, increasing the likelihood of purchase and brand recall.
• Transit: Transit advertising in Johnson City garners around 10,000,000 impressions with an average CPM of $1.66. This cost-effective advertising medium reaches a captive audience of daily commuters, providing consistent exposure and high visibility for your message.
• Everything Else: Other advertising opportunities in Johnson City, such as alternative and niche formats, generate approximately 600,000 impressions with an average CPM of $20.26. These unique and diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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