Billboards in Denton

*All metrics are based on a 4-week advertising campaign

In the heart of North Texas, Denton stands out as a lively college town with a thriving arts and music scene. This vibrant city, known for its historic downtown square and eclectic neighborhoods, provides a unique opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Denton goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each person who encounters them.

What to look for when picking billboards

With 146 different factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Location: Choose a billboard location that targets your desired demographics, has high traffic counts, and is visible to passersby. For example, a billboard along a busy interstate would be ideal for reaching college-educated adults with above-average incomes.
• Size: Select the appropriate billboard size based on your target audience and campaign goals. Bulletins are the largest and target drivers and commuters, while posters and junior posters are smaller and target local audiences.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer flexibility in changing messages, while wallscapes provide a unique and eye-catching advertising medium.
• Duration: Determine the optimal duration for your billboard campaign based on your goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period of time.

Billboards price breakdown

Billboard pricing in Denton varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Denton is $2,008.70, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Denton is $1,375, representing the middle value when all prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Denton is $0, which may be attributed to special promotions or unique circumstances.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Denton. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Denton is approximately 143,924,000, indicating the overall reach of your ads.
• Average Impressions: On average, a billboard in Denton generates about 985,779 impressions per 4-week campaign, showcasing the potential exposure for your advertisement.
• Median Impressions: The median number of impressions for a billboard in Denton is 523,831, representing the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) in Denton is $6.75, providing insight into the cost-effectiveness of your outdoor advertising campaign.
• Median CPM: The median CPM in Denton is $2.54, which represents the middle value when all CPM values are arranged in ascending order.

Some of the top billboard providers in Denton

When planning your outdoor advertising campaign in Denton, consider partnering with one of the top providers in the area:

• Clear Channel Outdoor offers advertising opportunities in over 65 markets and in 55+ commercial airports nationwide, focusing on impact, innovation, partnership, and results.
• Lamar Advertising provides free design services, dedicated support, and nationwide coverage, with over 363,000 outdoor advertising displays across the U.S. and Canada.
• Terraboost Media LLC operates networks such as the Supermarket Network, Pharmacy, Fitness, Airport Network, and Mall Network, reaching 280 million consumers every day.
• Digital Outdoor Advertising is a woman-owned business with access to over 20,000 digital and static billboards in over 200 markets, simplifying the process for independent operators and national advertising agencies.
• Adkom unifies the fragmented out-of-home media landscape through a single network, offering over 350 media owners across 190+ DMAs and integrating out-of-home advertising into a broader omnichannel marketing plan.

Other formats for advertising in Denton

A closer look at the data reveals the depth and breadth of the other opportunities available in Denton:

• Digital Billboards: In Denton, digital billboards generate approximately 47,000 impressions with an average CPM of $19.61. This dynamic and flexible medium allows for real-time updates and creative messaging, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Denton garners around 21,000 impressions and has an average CPM of $80.58. This advertising format, which includes bus shelters and benches, offers close proximity to pedestrians and shoppers, enhancing brand visibility.
• Retail Venues: Advertising in retail venues in Denton reaches about 50,000 impressions with an average CPM of $11.94. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Denton, such as alternative out-of-home formats, generate approximately 1,250,000 impressions and have an average CPM of $12.47. These diverse options provide advertisers with unique ways to connect with their target audience and stand out from the competition.

Get started with advertising with AdQuick now!

AdQuick simplifies the out-of-home advertising process by offering efficient ad buying, access to over 1,400 premium media owners, faster campaign execution, and unprecedented measurability. With a range of products and solutions tailored for advertisers, agencies, and OOH media owners, AdQuick provides valuable resources and tools to help you succeed in the world of outdoor advertising. Don't miss out on the opportunity to launch hyper-targeted OOH campaigns in minutes and experience the benefits of working with a platform that connects you to 99% of all media owners nationwide. Sign up for AdQuick today and elevate your outdoor advertising game.