Billboards in Roanoke
*All metrics are based on a 4-week advertising campaign
Roanoke, nestled in the Blue Ridge Mountains, is a thriving hub for outdoor advertising. This picturesque city boasts a rich history, vibrant arts scene, and a growing population, making it an ideal location for advertisers to engage with diverse audiences. Outdoor advertising in Roanoke not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter them.
What to look for when picking billboards
With 267 billboards available in Roanoke, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
- Traffic Count: Choose a billboard in a high-traffic area to maximize exposure. Busy intersections or congested highways are great options for reaching a large number of potential customers.
- Visibility: Opt for a billboard with clear alignment, minimal obstructions, and an appropriate height to ensure maximum visibility. A billboard facing oncoming traffic and placed at a readable height is more likely to capture attention.
- Land Use Type: Consider the surrounding land use, such as residential, commercial, or industrial areas, to target the right audience. A billboard in a shopping district might be more effective for promoting retail products or services.
Billboards price breakdown
Billboard pricing in Roanoke varies depending on factors such as location, visibility, and traffic count, with the following price data points:
- Average Price: The average price for a billboard in Roanoke is $1,958.92, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Roanoke is $750, indicating that half of the available billboards are priced above this amount and half are priced below.
- Lowest Price: The lowest price for a billboard in Roanoke is $190, offering budget-friendly options for advertisers looking to maximize their return on investment.
Billboards Impression and CPM Metrics
Impressions and CPM metrics play a crucial role in understanding the effectiveness of outdoor advertising in Roanoke, with the following key data points:
- Total Impressions: Roanoke's outdoor advertising generates approximately 185,618,000 total impressions during a 4-week campaign.
- Average Impressions: On average, a billboard in Roanoke receives about 836,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in Roanoke is 373,000, indicating that half of the billboards receive more impressions and half receive fewer.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Roanoke is $4.14, providing a cost-effective advertising solution.
- Median CPM: The median CPM for a billboard in Roanoke is $2.88, showcasing the affordability of outdoor advertising in the city.
Some of the top billboard providers in Roanoke
Here is one of the top billboard providers in Roanoke:
- Lamar Advertising is a leading provider of billboard advertising products and rentals, offering a wide range of billboard sizes and formats across the U.S.
Other formats for advertising in Roanoke
A closer look at the data reveals the depth and breadth of the other opportunities available in Roanoke:
- Digital Billboards: In Roanoke, digital billboards receive approximately 40,000 impressions with an average CPM of $52.10. These dynamic and eye-catching displays offer advertisers the flexibility to change messages and target specific audiences throughout the day.
- Airport: Advertising in Roanoke's airports generates around 44,000 impressions. This captive environment allows advertisers to reach a diverse and affluent audience of travelers, making it an attractive option for high-impact campaigns.
- Retail Venues: Retail venue advertising in Roanoke garners about 50,000 impressions with an average CPM of $31.34. This targeted approach enables advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Transit: Transit advertising in Roanoke generates approximately 15,000,000 impressions with an average CPM of $2.28. This cost-effective medium allows advertisers to reach a wide audience of daily commuters, creating a lasting impression on potential customers.
- Everything Else: Other advertising opportunities in Roanoke, such as specialty and spectacular formats, receive around 436,000 impressions with an average CPM of $480.17. These unique and innovative options provide advertisers with the ability to stand out and create memorable experiences for their target audience.
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