Billboards in Kent
*All metrics are based on a 4-week advertising campaign
In the heart of the Pacific Northwest, Kent shines as a thriving suburban hub with a diverse population and a strong economy. This city, known for its picturesque landscapes, bustling shopping centers, and vibrant cultural scene, provides a unique opportunity for advertisers to engage with their target audience. Outdoor advertising in Kent goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.
What to look for when picking billboards
With over 90% of Americans exposed to outdoor advertising each month, selecting the right billboard for your campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:
- Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
- Visibility: Ensure the alignment and height of the billboard provide maximum visibility for passersby. A billboard in a trendy part of town or near a college or university can effectively target young adults.
- Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins for highways, posters for local audiences, or digital billboards for dynamic messaging.
- Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Branding campaigns may last six to twelve months, while event promotions may only need a month of exposure.
Billboards price breakdown
Billboard pricing in Kent varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Kent is approximately $2,567.17.
- Median Price: The median price for a billboard in Kent is around $2,550.
- Lowest Price: The lowest price for a billboard in Kent can be as low as $0, depending on factors like location and availability.
Billboards Impression and CPM Metrics
Outdoor advertising in Kent offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to suit their campaign goals and budgets:
- Total Impressions: Kent's outdoor advertising market reaches a total of 34,064,000 impressions.
- Average Impressions: On average, a billboard in Kent generates 382,000 impressions.
- Median Impressions: The median number of impressions for a billboard in Kent is 259,000.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Kent is $15.92.
- Median CPM: The median CPM for a billboard in Kent is $8.90.
Some of the top billboard providers in Kent
Here are the top five billboard providers in Kent, offering a variety of outdoor advertising options to suit your campaign needs:
- Adkom simplifies out-of-home media advertising by providing access to a national network of media owners and unlocking untapped media opportunities.
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Terraboost Media Operating Company LLC is a purpose-driven company that provides advertising solutions through wellness billboards to engage consumers and promote positive brand awareness.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and access to over 20,000 digital and static billboards.
- Enlightened Marketing, LLC specializes in proven E-Commerce Facebook marketing strategies for targeted traffic, engagement, leads, and conversions.
Other formats for advertising in Kent
A closer look at the data reveals the depth and breadth of the other opportunities available in Kent:
- Digital Billboards: In Kent, digital billboards generate around 32,000 impressions with an average CPM of $14.60. This modern and eye-catching medium allows for dynamic messaging and real-time updates, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Kent reaches approximately 26,000 impressions and has an average CPM of $97.58. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
- Retail Venues: Advertising in retail venues in Kent garners around 45,000 impressions with an average CPM of $14.18. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail spaces, creating a direct connection between the ad and the point of purchase.
- Everything Else: Other advertising opportunities in Kent, such as hand-painted murals and non-traditional formats, generate about 98,000 impressions and have an average CPM of $8.08. These unique and creative options can help brands stand out and make a lasting impression on their target audience.
Get started with advertising with AdQuick now!
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