Billboards in Huntington
*All metrics are based on a 4-week advertising campaign
In the vibrant city of Huntington, outdoor advertising takes center stage, offering a unique opportunity for advertisers to connect with a diverse audience. Known for its picturesque parks, bustling downtown, and rich history, Huntington provides a dynamic platform for brands to engage with the community. Outdoor advertising in Huntington goes beyond promoting products; it fosters connections between people, brands, and the city itself, creating impactful narratives that resonate with each passerby.
What to look for when picking billboards
With 249 billboards to choose from in Huntington, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Ensure the billboard is placed in a strategic location that targets your desired audience, such as a busy interstate for college-educated adults or a trendy part of town for young adults.
- Size: Choose the appropriate size for your campaign, whether it's a large bulletin for maximum visibility along highways, a poster for targeting local audiences, or a junior poster for urban neighborhoods.
- Duration: Determine the optimal duration for your billboard ad, considering factors such as campaign goals, budget, and location. While there's no specific rule, ads typically stay up for at least four weeks.
- Type: Consider the type of billboard that best suits your campaign, such as traditional billboards, digital billboards with dynamic messages, or wallscapes for a unique and eye-catching advertisement.
Billboards price breakdown
Billboard pricing in Huntington varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Huntington is $894.20, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Huntington is $675, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Huntington is $250, offering a more budget-friendly option for advertisers seeking cost-effective solutions.
Billboards Impression and CPM Metrics
In Huntington, outdoor advertising campaigns offer a range of impressions and CPM metrics, providing advertisers with various options to suit their specific needs and budgets:
- Total Impressions: The total number of impressions for all billboards in Huntington is approximately 87,184,000, showcasing the vast reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Huntington generates around 354,000 impressions, offering a substantial audience for advertisers to target.
- Median Impressions: The median number of impressions for a billboard in Huntington is about 248,000, representing the middle value when all impressions are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Huntington is $18.76, providing a cost-effective advertising solution for brands.
- Median CPM: The median CPM for a billboard in Huntington is $6.25, offering an even more affordable option for advertisers seeking budget-friendly campaigns.
Some of the top billboard providers in Huntington
When planning an outdoor advertising campaign in Huntington, it's essential to consider the top providers in the area to ensure the best results. Here are some of the leading billboard providers in Huntington:
- Clear Channel Outdoor is a prominent advertising company offering opportunities in over 65 markets and 55+ commercial airports nationwide, providing impact, innovation, partnership, and results to its partners.
- Cheddar Advertising is a Denver-based digital and creative agency specializing in web design, digital advertising, SEO, PPC, CRM, email marketing, social media marketing, and application development, as well as branding and identity services.
- Gas Station TV (GSTV) is a data-driven, national video network delivering more than 2 billion moments of attention and action, providing lasting brand impressions and increased consumer spend following fuel transactions.
- Indoor Media offers in-store advertising and marketing services, including Register Tape Coupons, Grocery Cart Advertising, and Digital Display Ads, emphasizing the effectiveness of advertising in grocery stores for generating new customers.
- KeyMe is a trusted locksmith company providing residential, commercial, and car lockout services, as well as 24/7 locksmith services, with a 4.6 out of 5 rating from over 115,000 reviews.
Other formats for advertising in Huntington
A closer look at the data reveals the depth and breadth of the other opportunities available in Huntington:
- Digital Billboards: In Huntington, digital billboards generate around 89,000 impressions with an average CPM of $14.33. This modern and dynamic advertising medium allows for real-time updates and targeted messaging, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Huntington garners approximately 766,000 impressions and has an average CPM of $14.07. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
- Wheat Pastings: Wheat pastings in Huntington receive about 230,000 impressions with an average CPM of $4.17. This creative and cost-effective advertising method allows for unique, artistic designs that can capture the attention of passersby in urban areas.
- Retail Venues: Retail venues in Huntington generate around 45,000 impressions and have an average CPM of $17.49. This targeted advertising option allows brands to reach consumers in shopping centers, malls, and other retail environments, increasing the likelihood of purchase.
- Transit: Transit advertising in Huntington achieves approximately 10,000,000 impressions with an average CPM of $2. This highly visible advertising medium includes buses, trains, and subway stations, offering brands the opportunity to reach a captive audience during their daily commute.
- Everything Else: Other advertising opportunities in Huntington garner about 10,000 impressions and have an average CPM of $430.40. These diverse options can include anything from mobile trucks to sports venues, providing advertisers with a wide range of possibilities to reach their target audience.
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