Billboards in Parkersburg

\*All metrics are based on a 4-week advertising campaign

Located at the confluence of the Ohio and Little Kanawha rivers, Parkersburg boasts a rich history, picturesque landscapes, and a thriving downtown area. This charming city provides a distinctive backdrop for outdoor advertising, allowing brands to seamlessly integrate their messages into the local community. With its diverse population and strong sense of regional pride, Parkersburg offers advertisers a unique opportunity to engage with audiences and create lasting impressions.

What to look for when picking billboards

With 243 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Location and demographics: Choose a billboard location that targets your desired audience based on factors like age, gender, education, and income level. For example, placing a billboard near a college or university may be effective for targeting young adults.
• Visibility and traffic count: Opt for billboards with high visibility and traffic count to maximize exposure. A billboard along a busy interstate or at a congested intersection can increase the number of potential viewers.
• Size and format: Consider the size and format of the billboard, such as bulletins, posters, or junior posters, to best suit your campaign goals. Larger billboards like bulletins can be more attention-grabbing, while smaller formats like junior posters may be better for targeting local audiences.
• Technology and flexibility: Utilize digital billboards or other innovative formats like wallscapes and spectaculars to create dynamic, engaging advertisements that can be easily updated or changed to keep your message fresh and relevant.

Billboards price breakdown

In Parkersburg, billboard pricing varies depending on factors such as location, size, and format. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Parkersburg is $731.99, which takes into account a wide range of billboard options and locations.
• Median Price: With a median price of $675, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Parkersburg is $0, which may be attributed to special promotions, non-profit partnerships, or other unique circumstances.

Billboards Impression and CPM Metrics

In Parkersburg, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising in the area:

• Total Impressions: Over the course of a 4-week campaign, billboards in Parkersburg generate approximately 90,262,000 impressions, showcasing their potential reach and impact.
• Average Impressions: On average, a billboard in Parkersburg receives about 374,533 impressions, indicating the typical exposure a campaign can expect.
• Median Impressions: The median number of impressions for a billboard in Parkersburg is 305,351, offering a more accurate representation of the typical campaign performance.
• Average CPM: The average cost per thousand impressions (CPM) in Parkersburg is $12.51, providing a benchmark for evaluating the cost-efficiency of billboard campaigns in the area.
• Median CPM: With a median CPM of $8.19, this value represents the middle point in the range of CPMs, offering a more accurate representation of typical costs per thousand impressions.

Some of the top billboard providers in Parkersburg

Here are the top billboard providers in Parkersburg:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options and locations.
• Outfront Media specializes in OOH advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections between brands and audiences.
• Digital Outdoor Advertising is a woman-owned business that connects premier ad agencies to consumers across the United States through a network of independent billboard operators.
• Pacific Outdoor Advertising focuses on outdoor advertising in the Seattle, WA area, offering a variety of advertising inventory such as bulletins, wallscapes, and digital billboards.
• 3.0 Outdoor is a full-service advertising company that provides outdoor advertising solutions nationwide, working with clients to create complete advertising campaigns in a cost-effective and impactful way.

Other formats for advertising in Parkersburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Parkersburg:

• Digital Billboards: In Parkersburg, digital billboards receive approximately 57,000 impressions with an average CPM of $16.66. As a modern and flexible advertising medium, digital billboards allow for dynamic content and real-time updates, making them an attractive option for advertisers looking to stand out.
• Retail Venues: Retail venues in Parkersburg generate around 50,000 impressions with an average CPM of $13.18. These advertising spaces, located in shopping centers and other retail environments, provide a captive audience and a prime opportunity for brands to engage with consumers during their shopping experience.

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