A Major Step Forward for OOH: AdQuick’s Partnership with OUTFRONT Media

Today marks an important moment for AdQuick, and for the future of out-of-home advertising. 

We’re proud to announce an exclusive multi-year commercial partnership with OUTFRONT Media, one of the largest and most trusted IRL media companies in the United States. As part of this collaboration, OUTFRONT will license AdQuick’s OOH sales cloud product for an initial three-year term, including an exclusivity period during that term, and will invest up to $20.0 million in AdQuick at agreed milestones.

This partnership is a shared commitment to accelerating how OOH campaigns are built, measured, and executed.

OUTFRONT’s premium national footprint, spanning roadside, transit, and digital out-of-home, combined with AdQuick’s AI-powered technology platform creates something powerful: a more seamless, data-driven, end-to-end workflow for advertisers and agencies.

Together, we’re streamlining the full campaign lifecycle: from planning to execution to measurement, with greater transparency, speed, and performance at every step.

Here’s what this partnership enables:

Smarter planning

We’re standardizing audience and market insights so advertisers can build and compare plans across formats with greater clarity and confidence.

Faster execution

By simplifying packaging and workflow handoffs from planning into activation, we’re helping teams move from plan to launch faster than ever.

Better measurement

We’re unifying reporting to connect plan inputs to delivery and measurement outputs, closing the loop and making outcomes easier to understand and optimize including support for OOH measurement alongside other channels.

At AdQuick, our mission has always been to make OOH as easy, measurable, and performance-driven as any digital channel without losing what makes it powerful in the real world. 

This partnership amplifies what we do best: providing advertisers with a unified way to plan, buy, and measure OOH across channels while unlocking speed, precision, and performance.

AdQuick’s platform will help OUTFRONT streamline sales operations, accelerate go-to-market efforts, and deliver integrated reporting that closes the loop from planning to execution to measurement.

Importantly, the partnership will not alter AdQuick’s core marketplace dynamics: AdQuick will continue to operate its marketplace on an open basis, maintaining consistent access and standard commercial terms for all participating media owners. With recent completion of SOC-2 certification, AdQuick is compliant with industry standards of data security and permissions 

Building the future of OOH

OUTFRONT has long been a leader in transforming public spaces into platforms for creativity, connection, and cultural relevance. With this partnership, we’re bringing together premium inventory and modern infrastructure, unifying the tools needed for smarter planning, streamlined execution, and measurable results.

OOH and IRL media are growing. Advertisers are demanding accountability. Agencies are demanding efficiency. And the industry is ready for deeper integration between media owners and technology platforms.

We’re excited to build that future, together.