AdQuick <> VIOOH — Deeper Integration

Running an international OOH campaign used to mean something different in every market. Different suppliers, different data formats, different standards — and behind every campaign, a manual process for ingesting and maintaining frame files country by country, updated before each new flight.

That's no longer the constraint.

AdQuick's deeper integration with VIOOH — one of the world's leading premium DOOH marketplaces — now brings 346,113 screens across 52 countries into the AdQuick platform with daily, automated data synchronization. The inventory is current. The data is standardized. And the operational overhead of maintaining it has been eliminated.

Global inventory, one platform

Outside the United States, the five largest markets now accessible through this integration are France, Germany, Brazil, England, and Canada — a cross-section of some of the world's most valuable urban advertising environments. Premium DOOH in central Paris. High-footfall screens in São Paulo and London. The Wall digital units running campaigns on a boulevard in Düsseldorf.

That inventory is now plannable, purchasable, and measurable in AdQuick alongside domestic buys — without switching tools, rebuilding plans, or coordinating across separate systems.

For advertisers running global campaigns, the practical implication is straightforward: international markets are no longer a separate workflow. They're part of the same plan.

What gets synced — and why it matters

For international DOOH data to be usable, it has to be consistent. Every screen in the integration syncs the following attributes on a daily basis:

Latitude & Longitude — enables geographic targeting and proximity analysis, so planners can reason about reach the same way they do with domestic inventory.

Slot Duration — determines how creative is scheduled and how impressions are calculated. A field that's easy to overlook and costly to get wrong.

Address — grounds each screen in a real-world location, supporting both planning and post-campaign reporting.

Width & Height — drives spec compliance at the creative stage, eliminating a common source of rejection and delay.

Venue Type — lets planners filter by context — transit, retail, street furniture, spectacular — using the same logic applied to domestic inventory.

These aren't cosmetic fields. They're the attributes that make a screen plannable — the difference between inventory that can be evaluated and inventory that has to be taken on faith.

From manual maintenance to automated sync

Previously, accessing international inventory through AdQuick required ingesting frame files on a per-country basis and updating them manually before each campaign. Across dozens of markets, that process created meaningful operational drag — and introduced the risk that the data in the platform reflected the last update cycle, not the current state of the network.

The new integration replaces that entirely. Screen data refreshes daily, automatically. What was a recurring pre-campaign maintenance task is now infrastructure that runs in the background without intervention.

The data is always current. The screens are always current. The campaign doesn't have to wait.

The world's OOH inventory, planned in one place

International OOH has always been one of the most complex parts of a global media plan to execute. The AdQuick <> VIOOH integration removes the data fragmentation that made it that way.

346,113 screens. 52 countries. A daily sync that keeps everything current. If you're running — or planning to run — OOH campaigns outside the United States, the inventory is already in the platform.