Announcing AdQuick and Lamar integration partnership
AdQuick is proud to announce an integration with Lamar Advertising! The new integration will seamlessly connect AdQuick’s advertisers with real time pricing and availability from Lamar Advertising’s portfolio of out-of-home products. Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 356,000 displays across the United States and Canada and a household name in the ad industry. This partnership provides a deep integration between AdQuick’s technology stack and Lamar’s broad, cross-continent inventory spanning thousands of miles.
As a partner to AdQuick since its founding, Lamar has been a leader in bringing innovative technology to the OOH market from their digital billboards to their in-house platforms. We are excited they have made the investments to build an API that will allow AdQuick to serve our customers with better speed, efficiency and data accuracy.
Advertisers utilizing AdQuick’s leading-edge platform now have access to the largest cohort of real time availability and pricing in the outdoor advertising industry. Lamar’s investment in this technology is a huge step forward in closing the gap between digital media and traditional media buying meeting the needs of 21st century brands.
AdQuick looks forward to continued partnership with Lamar’s sales team and advancing the technical capabilities of out-of-home advertising.
Learn more about getting started with AdQuick today here.