Case study on Superside’s first OOH campaign

Case study on Superside’s first OOH campaign

Superside is a leading Creative-as-a-Service (CaaS) company that helps ambitious brands get great design and creative done at scale. With their design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance.

But how can they share their story with the world in an impactful way that stands out from the noise? Out-of-Home (OOH) advertising, of course. Their team, using AdQuick, achieved remarkable results with bold, unique creative. In their very first OOH campaign, they drenched San Francisco in the brand's favorite shade of green to spread the word.

They didn't simply scatter OOH ads throughout the city indiscriminately. Technology has played a significant role in their customer base for some time, making San Francisco's Silicon Valley a prime target, especially during this year's SaaStr and Dreamforce events. So using AdQuick was vital to get the right placements at the right time.

Their results? Call requests from California surged by 140% compared to the same period last year. To maintain a control group, Superside also assessed performance in other states. They also observed a significant uptick in organic search and direct traffic, two sources heavily reliant on brand awareness, in-state. Organic search in the state grew by 47%, and direct traffic soared by 77% compared to 2022. In addition to the brand uplift, some users  even spotted placements such as the airport banner and directly scheduled a call.

You can read the full case study on their blog here.