Campaign Goal

What’s your primary goal for this campaign?

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Audiences

Choose the audiences you’d like to target with your upcoming campaign.

Selected Audiences
Females 25-54 yrs
Males 25-54 yrs

Markets

Select the geographies you’d like to target.

First search for markets, then select the “+” to add each desired market to your plan.

Search Markets
Markets Added
Geography
CPM
Median Price
Population
New York, NY
$7.97
$1,000.00
21,743,768
Chicago, IL
$5.00
$900.00
9,686,585
Los Angeles, CA
$3.90
$500.00
18,604,423

Timing & Budget

Input your campaign flight dates, and set how much you want to spend per market.

Timing
Already know your exact dates?
or
Select a campaign duration
Budget by Market
New York, NY
Done

$433,484.00 / 4 weeks = 60,882,584 impr / 4 weeks
Input a Custom Spend OR a Custom Impression Level
Spend
/ 4 weeks
=
Impressions
/ 4 weeks
Select a Recommended Spend Level for New York, NY
Entry Level $485K / 4w
Saturation $1.21M / 4w
Domination $2.43M / 4w
Market Pop
21,743,768
Median Price
$1,000.00
Median Impr
654,177
Median CPM
$7.97
Pricing/impr. per 4 weeks

Media Type
Chicago, IL
Done

$161,921.00 / 4 weeks = 27,122,445 impr / 4 weeks
Input a Custom Spend OR a Custom Impression Level
Spend
/ 4 weeks
=
Impressions
/ 4 weeks
Select a Recommended Spend Level for Chicago, IL
Entry Level $136K / 4w
Saturation $339K / 4w
Domination $678K / 4w
Market Pop
9,686,585
Median Price
$900.00
Median Impr
231,005
Median CPM
$5.00
Pricing/impr. per 4 weeks

Media Type
Los Angeles, CA
Done

$250,044.00 / 4 weeks = 52,092,500 impr / 4 weeks
Input a Custom Spend OR a Custom Impression Level
Spend
/ 4 weeks
=
Impressions
/ 4 weeks
Select a Recommended Spend Level for Los Angeles, CA
Entry Level $203K / 4w
Saturation $508K / 4w
Domination $1.02M / 4w
Market Pop
18,604,423
Median Price
$500.00
Median Impr
494,737
Median CPM
$3.90
Pricing/impr. per 4 weeks

Media Type

Review Plan
Generating OOH Plan
This can take up to 5 minutes

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