Capture high-intent travelers at Boston (BOS). Plan and buy airport OOH across digital and static formats through AdQuick.
Logan isn't just big — it's uniquely valuable. Roughly 90% of BOS passengers are origin-and-destination travelers, meaning they live in or are visiting the Boston metro area and are more likely to act on what they see. The airport's compact footprint concentrates foot traffic into high-density zones with extended dwell times at gates, baggage claim, and security checkpoints.
| Metric | Value |
|---|---|
| Annual passengers (2024) | 43.5 million |
| Domestic / International split | 78% / 22% |
| Nonstop destinations | 100+ domestic and international |
| Terminals | 4 (A, B, C, E) |
| Peak months | July and August |
| Origin & destination traffic | ~90% |
| Boston metro population | 4.9 million |
| Economic impact | $16.3 billion annually |
Boston's economy is anchored by healthcare, biotech, finance, education, and technology — sectors that draw high-income professionals and decision-makers through Logan year-round. The city is home to Harvard, MIT, and dozens of research hospitals, plus major employers like MassMutual, Fidelity, and HubSpot. Conferences in biotech, fintech, and SaaS drive seasonal surges of exactly the audience most brands want to reach.
All advertising at Boston Logan is managed under a concession held by JCDecaux, the world's largest out-of-home media company. JCDecaux operates a comprehensive inventory of digital and static placements across every terminal and key passenger touchpoint. AdQuick provides access to this full inventory through a single platform, with real-time availability and pricing.
Large-format, high-definition video walls positioned in the highest-traffic corridors and terminal concourses. Digital spectaculars at BOS are the flagship format — ideal for brand launches, event-driven campaigns, and high-impact storytelling. Many units combine a static banner surround with a central digital screen for persistent brand presence plus dynamic creative flexibility.
A network of premium digital screens distributed throughout all four terminals, covering departure gates, concourse walkways, and connector corridors. PDN placements let advertisers run targeted content across the entire airport or select specific terminal zones. This format is popular for healthcare, tech, and financial brands targeting BOS conference attendees.
Large-format printed banners in terminal concourses, arrival corridors, and high-visibility locations near ticketing and check-in. Static formats deliver constant visibility with no rotation — your ad is the only message travelers see in that placement for the duration of your campaign.
Digital and static placements in all baggage claim areas across Terminals A, B, C, and E. Baggage claim is one of the highest-dwell zones in any airport, with travelers typically waiting 10–20 minutes and directly facing ad placements. This format captures both arriving passengers and the friends, family, and car service drivers meeting them.
Advertising on the airport exterior, roadway signage, and transportation infrastructure including shuttle buses, parking garages, and the Logan Express routes that connect the airport to suburban park-and-ride lots. Exterior placements extend your campaign's reach beyond the terminal to the 2.5+ million annual Logan Express riders and the tens of thousands of daily vehicles accessing the airport loop.
Full-environment takeovers including column wraps, wall wraps, jet bridge wraps, and sponsored exhibit spaces. Wraps are high-impact branding tools that transform architectural surfaces into immersive brand experiences — especially effective in Terminal E's international arrivals area, where dwell times are longest.
Each BOS terminal serves a distinct carrier mix and passenger profile. Selecting the right terminal (or combining multiple terminals) is critical to matching your campaign to your target audience.
Terminal A is used almost exclusively by Delta Air Lines, one of BOS's two anchor carriers. It handled approximately 11 million passengers in 2024. The audience skews toward business travelers and premium cabin passengers, especially on Delta's transatlantic routes to London, Paris, Amsterdam, and Dublin.
Terminals B and C are the busiest at Logan, combining for roughly 13.6 million passengers in 2024. Terminal B serves American Airlines, United Airlines, Alaska Airlines, Southwest, Spirit, and Air Canada. Terminal C is JetBlue's primary hub. This terminal pair delivers the broadest audience mix: business and leisure, domestic and regional, budget and premium. Terminals B, C, and E are connected post-security, extending the reach of concourse advertising across multiple carriers.
Terminal E is Boston Logan's dedicated international terminal, handling 9.7 million passengers in 2024. It serves carriers including British Airways, Lufthansa, Emirates, Aer Lingus, TAP Air Portugal, and more. Terminal E is currently undergoing a major expansion (completion expected 2026) with enhanced customs facilities and LEED Gold-certified construction. For brands targeting international business travelers, global tourists, and affluent long-haul passengers, Terminal E offers the highest concentration of premium audiences at BOS.
Pricing for airport advertising at BOS varies based on format, terminal location, campaign duration, and seasonality. Below are benchmark ranges based on AdQuick marketplace data to help you estimate your budget before requesting a formal proposal.
| Format | Estimated Impressions (4 weeks) | Average CPM | Typical Budget Range (4 weeks) |
|---|---|---|---|
| Static billboards / banners | ~100,000 | ~$87 | $5,000 – $25,000 |
| Digital billboards / spectaculars | ~32,000 | ~$437 | $10,000 – $50,000+ |
| Street furniture / smaller placements | ~215,000 | ~$21 | $3,000 – $12,000 |
| Baggage claim network | Varies by terminal | $20 – $100 | $5,000 – $20,000 |
| Prestige Digital Network (PDN) | Airport-wide | Varies | $15,000 – $75,000+ |
| Wraps / exhibits | High-impact, lower frequency | Custom | $20,000 – $100,000+ |
Factors that affect Boston Logan advertising costs:
> Get exact pricing for your campaign: AdQuick provides real-time BOS availability and pricing. Request a free proposal to see specific rates for your target format, terminal, and dates.
Identify your target audience, preferred terminal(s), desired format, and flight dates. Are you reaching biotech executives during a conference? Business travelers on Delta transatlantic routes? All passengers airport-wide?
Use AdQuick's platform to see real-time availability across all BOS formats — digital, static, baggage claim, wraps, and exterior placements. Filter by terminal, format type, impression estimates, and budget.
Submit a request through AdQuick to receive a detailed proposal with specific unit locations, impression estimates, CPM rates, and total campaign costs. No obligation, no ambiguity.
All advertising at Boston Logan must comply with Massport's creative guidelines. JCDecaux manages the review process, which typically takes 5–10 business days. AdQuick guides you through spec requirements (resolution, file format, aspect ratio) and helps ensure your creative clears approval efficiently.
Once approved, your campaign goes live on the scheduled date. AdQuick provides proof-of-play reporting for digital units and can layer on audience measurement, foot traffic attribution, and brand lift studies to quantify campaign impact.
Understanding who controls what at Boston Logan is essential to buying efficiently:
Massport maintains advertising standards for Boston Logan to ensure all content is appropriate for a public transit environment. Key guidelines include:
Plan for 5–10 business days of lead time between creative submission and approval. AdQuick recommends submitting final creative at least 2–3 weeks before your target launch date to account for any revision requests.
BOS airport ads pair naturally with MBTA subway and bus advertising across the Greater Boston metro for full-market brand coverage.
BOS attracts advertisers across industries that value high-income, educated, decision-making audiences. Common advertiser categories at Logan include:
Airport advertising consistently ranks among the highest-performing OOH channels for brand awareness, recall, and purchase intent. At BOS specifically, several factors amplify effectiveness:
Key performance benchmarks for BOS airport advertising:
| KPI | Benchmark |
|---|---|
| Ad recall (aided) | 60–80% for airport OOH |
| Brand awareness lift | 15–30% |
| Purchase intent increase | 10–20% |
| Average exposures per passenger | 3–5 (network campaigns) |
| CPM range | $21 – $437 depending on format |
AdQuick offers measurement add-ons including mobile device ID tracking, foot traffic attribution, website visit lift, and brand perception surveys to quantify the ROI of your BOS campaign.
Common questions about Boston Logan International Airport advertising.
Costs vary by format and location. Static banner placements at BOS start around $5,000 for a four-week campaign, while premium digital spectaculars and full-airport network buys can range from $15,000 to $75,000 or more. Factors including terminal selection, seasonality, and campaign length all influence final pricing. Request a free proposal through AdQuick for exact rates.
Boston Logan's advertising program is operated by JCDecaux North America under a concession agreement with Massport (Massachusetts Port Authority). JCDecaux manages all interior and exterior advertising inventory. AdQuick provides access to this inventory through a self-service platform with transparent pricing and campaign planning tools.
BOS offers digital spectaculars, prestige digital network screens, static banners, baggage claim displays, exterior signage, wraps, exhibits, and transportation advertising. Formats range from single high-impact placements to airport-wide digital networks reaching travelers across all four terminals.
For standard campaigns, booking 4–6 weeks in advance is recommended to allow time for inventory reservation and creative approval. For peak periods (summer, holidays, major Boston conferences), booking 8–12 weeks ahead ensures availability of premium placements. Last-minute digital inventory is sometimes available — contact AdQuick to check.
Yes. Advertisers can select placements in specific terminals to align with their audience. Terminal A reaches Delta's business and transatlantic travelers, Terminals B and C capture the highest passenger volume, and Terminal E targets international arrivals. AdQuick helps you select the optimal terminal mix for your goals.
Most placements at Boston Logan run in four-week cycles, which is the standard minimum. Some digital network placements and event-driven sponsorships may be available in shorter flights. Longer campaigns (8–12+ weeks) often receive preferred rates.
All creative must pass Massport's advertising standards review, which is handled by JCDecaux. Submit your artwork to AdQuick, and we'll manage the approval process on your behalf. Typical review time is 5–10 business days. Creative must be appropriate for all audiences and comply with Massachusetts advertising regulations.
Highly effective. BOS is one of the top business airports in the Northeast, with a passenger base that over-indexes on executives, professionals, and decision-makers — especially during major industry conferences in biotech, finance, and technology. Airport advertising at Logan delivers brand credibility and top-of-mind awareness in a premium environment that transfers prestige to advertisers.
AdQuick aggregates all available BOS inventory from JCDecaux into a single platform where you can browse formats, view pricing, compare options by terminal, and request a proposal in minutes. We handle vendor coordination, creative approvals, and campaign measurement so you can focus on strategy and creative.
Yes. AdQuick offers measurement solutions including proof-of-play verification for digital placements, mobile device ID passback for audience tracking, foot traffic attribution to physical locations, website visit lift analysis, and custom brand lift surveys. These tools help you quantify reach, engagement, and ROI for your BOS campaign.
Ready to reach travelers at Boston Logan International Airport? AdQuick makes it easy to plan, launch, and measure airport advertising campaigns.
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