AI-Native OOH

AI could plan OOH. Now it can buy it.

Digital and programmatic have been agent-accessible for years. With AdQuick's MCP, out of home joins them: a single transactional protocol connecting buyers, agencies, and media owners to live inventory and campaign tooling.

The shift

OOH was the last channel AI couldn't touch

The medium's fragmented, offline nature kept it out of AI planning stacks. AdQuick's MCP exposes a structured, machine-readable interface to the full market, so a billboard in Dallas is as easy to transact as a paid search line.

Both sides of the market

One protocol. Buyers and sellers, connected.

For the buy side

Brands & agencies

Brands go from brief to optimized, running campaign in minutes: discover inventory, build campaigns, and activate through their agent.

Agencies orchestrate the whole portfolio: run avails across every supplier, roll up pacing across every client, and govern access with seat-level permissions.

For advertisers For agencies

For the sell side

Media owners

Operators expose availability, specs, and pricing so their units stay discoverable and queryable whenever a buyer's agent is planning in their market.

A demand channel that works around the clock, with no engineering and no custom API work.

For media owners

How the two sides connect

Buyers discover inventory. Operators stay in the conversation.

Buyers ask in plain language

An agent searches inventory, checks avails for the flight dates, and requests market recommendations.

Operators stay discoverable

Operator units, specs, pricing, and availability are queryable in real time.

Best-fit units surface

Market recommendations and avails rank the options by audience fit and budget.

Campaigns activate

The buyer builds and activates the campaign end to end, with no human hand-off.

What your agent can do

From a blank brief to a finished media plan

Connected through MCP, your agent works the full planning loop, not just search.

Recommend the markets

Ask for the best markets for a budget and audience, and get AI-ranked recommendations by audience fit and spend.

Size the spend

See entry, saturation, and domination budgets per market, so you know what it takes to show up or own a city.

Build and manage

Create, clone, and update campaigns, add units, or import a plan straight from a CSV, all in conversation.

Generate deliverables

Produce media plan PDFs and multi-campaign spend exports on request, ready to send to a client or team.

Automate the routine

Schedule recurring checks, like a weekly launch-readiness alert, then list or cancel them whenever.

Research on the side

Pull brand, competitor, and industry context from the web without leaving the planning conversation.

Analytics today covers supplier and market metrics, audience matching, and live delivery and pacing status. Outcome measurement such as lift and attribution lives in the AdQuick platform.

One protocol. Both sides of the market. Fully transactional.

Minutes

from brief to running campaign, not days

Real time

inventory, avails, and pacing on demand

added platform fee, either side

“If a buyer's AI agent is planning a campaign in your market, your inventory should be right there in the conversation: visible, queryable, and ready to book.”

Chris Gadek, AdQuick

Connect Claude, ChatGPT, or any MCP-enabled environment. Buyers connect from the AdQuick platform; operators activate from the supplier dashboard.

Claude

ChatGPT Custom agents Any MCP tool

FAQ

Is the MCP transactional or read-only?

Fully transactional for both the buy and sell sides. Agents can search, plan, create, and activate, not just read data.

How does discovery work?

A buyer's agent searches inventory, checks availability for the flight dates, and can request market recommendations ranked by audience fit and budget. Operators that expose their inventory stay queryable in those results.

What if I'm an agency, not a single brand?

Agencies get a portfolio-wide view with per-client scoping and admin controls. A single MCP credential is automatically scoped to the clients each seat is authorized to see.

Any added cost or contract change?

No added platform fee on either side. Existing AdQuick accounts can enable MCP today without contract changes.