As our industry’s history dates back to the roots of structural inequality and violence, we believe that our industry has no choice but to step up and carry through the freedoms and protections that have taken far too long to materialize in our country.

Like many of our friends in other verticals, the out-of-home advertising industry an unforeseen impediment at the exact moment when it was catching its stride and seeing record growth.We have a lot

One of the biggest challenges of the COVID-19 pandemic is the lack of clarity about the future. This virus managed to catch every business, institution, and government around the world off-guard. No response, in any country, has been perfect in providing direction to private sector.

Companies are under pressure to make smarter decisions about their finite (and potentially shrinking) media budgets. The question on every marketer’s mind right now is how to make the biggest impact with their valuable dollars.

When we discuss different marketing strategies employed by a company to reach potential customers, it’s easy to get lost in some pretty industry-specific jargon. Unless you’ve got a degree in digital marketing and advertising or have studied it extensively

When we talk about the marketing and advertising industry, what we are really talking about is how many times we can get an advertisement in front of a member of our target audience. It’s all about exposure to the media, and that exposure can be measured in numerous ways.

It takes a team of people to bring an ad campaign to life. Here at AdQuick, we are lucky to collaborate with some of the most talented marketing strategists in America. Every so often, we’ll be publishing Q&As with advertising leaders in our partner community.

If you’re a brand marketer or advertiser, you may be wondering how to reach consumers during COVID-19. It’s tough to figure what to say. What types of messages should you put out into the world? After all, times are tough. People are staying home and saving money.

Nobody knows when shelter-in-place is going to end. That’s because the COVID-19 problem, at a global and societal level, is tough to solve. What we do know is that the process will likely be gradual.

Marketing is all about people — that’s what makes the advertising industry so fun. The process of building and launching any media campaign relies on so many different parts of our brain, from planning and ideating to developing, launching, and measuring the results of campaigns.

One of the most recognizable forms of out of home advertising is the billboard. More than just a large sign on a freeway, a billboard has the ability to capture the attention of a consumer and leave a lasting impression.

Brands that once thought out of home (ooh) or “outdoor” advertising was a dying form of advertising their products in a digital age are now turning back to this highly effective form of product promotion and brand awareness.

You have a million choices when it comes to marketing your products and services. When it comes to selecting advertising avenues, you may think digital, in-home, and web-based advertising are the only result-driven ways to promote your brand, but that is not the case.

Here at AdQuick, one of our guiding principles has been a passion for connecting people. Behind the scenes of every ad, campaign, or marketing strategy, there are teams of brilliant minds orchestrating how dots connect.

With more and more of our lives occurring digitally, it may seem that in-home, web-based, digital advertising is the only way to promote your brand and increase brand familiarity.

Over the last several years, the United States has experienced a range of powerful, transformative, and unexpected demographic shifts.

One of the biggest questions that the AdQuick team receives is how to quantify the return on investment for outdoor ad campaigns that include billboards, street furniture, digital signs, transit systems, and other ad units.

When it comes to outdoor advertising — or advertising in general — your campaign is only as effective of your ability to reach and engage people. After all, as consumers, we rely on our instincts, intuition, past experiences,

People around the world are in a perpetual state of motion. That’s why transit advertising—the practice of reaching consumers on their bus, cab, or train commutes—has “been around as long as public transportation itself,” according to the New York Times in an archived article from 1984.

Now more than ever before, marketers need to diversify their advertising strategies. There are a few reasons why. For one, people tend to ignore digital ads—despite the sophistication of personalization and targeting techniques, people aren’t always paying attention.