Out of Home (OOH) Advertising Blog - AdQuick

Level-up your marketing team's knowledge of out of home advertising with tips, research, and product updates.

Out of Home (OOH) Advertising Blog - AdQuick
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Introducing the OOH Media Planner: Plan Data-Driven Campaigns Exponentially Faster

Today, we’re excited to announce the launch of our OOH Media Planner –– a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. It’s like having the mind of an expert media planner built into software.

  • Lina Miranda
    Lina Miranda
5 min read
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The Ins and Outs of Out-of-Home Advertising Costs

It’s no secret that out-of-home is a great value. But just because OOH advertising is one of the most cost-effective mediums available doesn’t mean marketers are always getting the best deal by default. Here are 8 tips for optimizing your OOH ad spend in smarter ways.

  • Lina Miranda
    Lina Miranda
9 min read
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Allow Us To Re-Introduce Ourselves

At AdQuick, our mission is to empower everyone to put their message into the world. We do that by removing all barriers to OOH ad buying, with a powerful platform that’s a delight to use. Over the past year, our platform has grown, so please allow us to (re)introduce our product suite...

  • Lina Miranda
    Lina Miranda
3 min read
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Announcing Our New Charitable Partnership with the Last Prisoner Project

We’re excited to announce a new partnership that means a lot to us and many of our customers. As of November 2020, AdQuick will be donating 10% of all cannabis-related advertising proceeds to the Last Prisoner Project. Here’s a little more about how our partnership came to be...

  • Lina Miranda
    Lina Miranda
3 min read
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Out-of-Home (OOH) Advertising Trends in 2021

‘Tis the season for talking about “trends” yet again. And if you’ve just rolled your eyes, trust us, we feel you. Making predictions in a sea of uncertainty—much less when a good chunk of the world is going under various stages of lockdown once again—seems like a fruitless effort...

  • Chris Gadek
    Chris Gadek
4 min read
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How 8x8 Uses OOH Advertising to Make Its $30M Marketing Spend More Profitable

This is the untold story of how a technology innovator is taking on a $55B communication tech market. Learn how a $300M+ public company is reaching and engaging new audiences by aligning human creativity with the core principles of performance marketing.

  • Chris Gadek
    Chris Gadek
5 min read
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Introducing Movement-Based Audiences

With our new scoring feature, we've built the ability to index OOH placements against 1st and 3rd party audiences helping you select billboard locations and/or markets where you have the highest likelihood of reaching your target audience.

  • Chris Gadek
    Chris Gadek
4 min read
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Optimizing for Conversions, Not Impressions: The Shape of Programmatic DOOH Advertising to Come

If you're a digitally-native, performance-driven marketer like me that wished digital out-of-home (DOOH) media buys were as simple, smart, seamless, and measurable as all our other digital media buys, then we’ve got some good news for you: the wait is over.

  • Chris Gadek
    Chris Gadek
7 min read
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Introducing AdQuick Programmatic & Attribution Suite

We're excited to share that we’re launching two new products today that we think will change the out-of-home advertising industry forever.

  • Vic Ramon
8 min read
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The Basics of Programmatic DOOH Advertising

Because programmatic has fundamentally flipped the more traditional and way-too-analog OOH advertiser-media company relationship on its head, OOH advertising, in general, is quickly being seen as a more critical and essential tool in an advertiser’s multi-channel toolkit.

  • Chris Gadek
    Chris Gadek
10 min read
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Billboard Placement: Why Location is So Critical

There are many different decisions you’ll have to make when starting a billboard advertising campaign, but billboard placement is one of the most important.

  • Chris Gadek
    Chris Gadek
7 min read
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How Do You Calculate OOH Impressions?

While OOH advertising can be more challenging to measure, you can get a good estimate of your audience by employing several different measurement systems. OOH advertising is predominantly measured in four different ways.

  • Chris Gadek
    Chris Gadek
7 min read
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What Does DOOH Mean?

Digital out-of-home media, or DOOH media, is a term used to describe digital forms of media and advertising that appear in places that are accessible to the public, like shopping malls or beside major roadways.

  • Chris Gadek
    Chris Gadek
6 min read
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Now Is Not the Time For Silence

As our industry’s history dates back to the roots of structural inequality and violence, we believe that our industry has no choice but to step up and carry through the freedoms and protections that have taken far too long to materialize in our country.

  • Matthew O'Connor
    Matthew O'Connor
6 min read
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18 Must-Know Stats for Brand Marketers in 2020

The consumer marketing landscape has changed more in the last 3 months than it has in the last 10 years. The result is that many advertisers are shifting their plans about 2020 — and beyond. Nobody expected it.

  • Chris Gadek
    Chris Gadek
3 min read
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How Long Should a Billboard Be Up?

It can be confusing trying to decide where the best location for your billboard advertisement is, how much advertising will cost, and of course, trying to answer the question of how long should a billboard be up.

  • Chris Gadek
    Chris Gadek
6 min read
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The Advantages of Billboard Advertising

The advantages of billboard advertising are numerous, and many simply don’t exist with other forms of advertising, which is why billboards are here to stay. One major benefit of billboard advertising is that it provides maximum exposure for minimal effort.

  • Chris Gadek
    Chris Gadek
5 min read
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We Analyzed 82,668 Billboard Ads To Identify The Top OOH Advertisers in the US. Here's What We Learned.

Like many of our friends in other verticals, the out-of-home advertising industry experienced an unforeseen impediment at the exact moment when it was catching its stride and seeing record growth.We have a

  • Chris Gadek
    Chris Gadek
8 min read
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How Media Buyers Can Build a New Normal in Our COVID-19 World

One of the biggest challenges of the COVID-19 pandemic is the lack of clarity about the future. This virus managed to catch every business, institution, and government around the world off-guard. No response, in any country, has been perfect in providing direction to private sector.

  • Chris Gadek
    Chris Gadek
5 min read
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What is the Standard Size of a Billboard?

There are three standard sizes of billboards, each with its own unique purpose and advantages. Billboards are considered out-of-home (OOH) advertising and are stationary. Once they have been constructed, their location does not change.

  • Chris Gadek
    Chris Gadek
7 min read
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Outsmart Media Waste with Micromarketing

Companies are under pressure to make smarter decisions about their finite (and potentially shrinking) media budgets. The question on every marketer’s mind right now is how to make the biggest impact with their valuable dollars.

  • Chris Gadek
    Chris Gadek
4 min read
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Geo-Fencing vs. Geo-Targeting: What’s the Difference?

When we discuss different marketing strategies employed by a company to reach potential customers, it’s easy to get lost in some pretty industry-specific jargon. Unless you’ve got a degree in digital marketing and advertising or have studied it extensively

  • Chris Gadek
    Chris Gadek
6 min read
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How Is OOH Reach Calculated?

When we talk about the marketing and advertising industry, what we are really talking about is how many times we can get an advertisement in front of a member of our target audience. It’s all about exposure to the media, and that exposure can be measured in numerous ways.

  • Chris Gadek
    Chris Gadek
6 min read
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Behind the Billboard: Meet Todd Scanlin at Becker Boards

It takes a team of people to bring an ad campaign to life. Here at AdQuick, we are lucky to collaborate with some of the most talented marketing strategists in America. Every so often, we’ll be publishing Q&As with advertising leaders in our partner community.

  • Chris Gadek
    Chris Gadek
2 min read
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5 Reads to Help Shape Your Advertising Campaigns in 2020

If you’re a brand marketer or advertiser, you may be wondering how to reach consumers during COVID-19. It’s tough to figure what to say. What types of messages should you put out into the world? After all, times are tough. People are staying home and saving money.

  • Chris Gadek
    Chris Gadek
3 min read
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