If you're a digitally-native, performance-driven marketer like me that wished digital out-of-home (DOOH) media buys were as simple, smart, seamless, and measurable as all our other digital media buys, then we’ve got some good news for you: the wait is over.

Because programmatic has fundamentally flipped the more traditional and way-too-analog OOH advertiser-media company relationship on its head, OOH advertising, in general, is quickly being seen as a more critical and essential tool in an advertiser’s multi-channel toolkit.

There are many different decisions you’ll have to make when starting a billboard advertising campaign, but billboard placement is one of the most important.

While OOH advertising can be more challenging to measure, you can get a good estimate of your audience by employing several different measurement systems. OOH advertising is predominantly measured in four different ways.

Digital out-of-home media, or DOOH media, is a term used to describe digital forms of media and advertising that appear in places that are accessible to the public, like shopping malls or beside major roadways.

The consumer marketing landscape has changed more in the last 3 months than it has in the last 10 years. The result is that many advertisers are shifting their plans about 2020 — and beyond. Nobody expected it.

It can be confusing trying to decide where the best location for your billboard advertisement is, how much advertising will cost, and of course, trying to answer the question of how long should a billboard be up.

The advantages of billboard advertising are numerous, and many simply don’t exist with other forms of advertising, which is why billboards are here to stay. One major benefit of billboard advertising is that it provides maximum exposure for minimal effort.

Like many of our friends in other verticals, the out-of-home advertising industry experienced an unforeseen impediment at the exact moment when it was catching its stride and seeing record growth.We have a

One of the biggest challenges of the COVID-19 pandemic is the lack of clarity about the future. This virus managed to catch every business, institution, and government around the world off-guard. No response, in any country, has been perfect in providing direction to private sector.

There are three standard sizes of billboards, each with its own unique purpose and advantages. Billboards are considered out-of-home (OOH) advertising and are stationary. Once they have been constructed, their location does not change.

Companies are under pressure to make smarter decisions about their finite (and potentially shrinking) media budgets. The question on every marketer’s mind right now is how to make the biggest impact with their valuable dollars.

When we discuss different marketing strategies employed by a company to reach potential customers, it’s easy to get lost in some pretty industry-specific jargon. Unless you’ve got a degree in digital marketing and advertising or have studied it extensively

When we talk about the marketing and advertising industry, what we are really talking about is how many times we can get an advertisement in front of a member of our target audience. It’s all about exposure to the media, and that exposure can be measured in numerous ways.

It takes a team of people to bring an ad campaign to life. Here at AdQuick, we are lucky to collaborate with some of the most talented marketing strategists in America. Every so often, we’ll be publishing Q&As with advertising leaders in our partner community.

If you’re a brand marketer or advertiser, you may be wondering how to reach consumers during COVID-19. It’s tough to figure what to say. What types of messages should you put out into the world? After all, times are tough. People are staying home and saving money.

Nobody knows when shelter-in-place is going to end. That’s because the COVID-19 problem, at a global and societal level, is tough to solve. What we do know is that the process will likely be gradual.

Marketing is all about people — that’s what makes the advertising industry so fun. The process of building and launching any media campaign relies on so many different parts of our brain, from planning and ideating to developing, launching, and measuring the results of campaigns.

One of the most recognizable forms of out of home advertising is the billboard. More than just a large sign on a freeway, a billboard has the ability to capture the attention of a consumer and leave a lasting impression.

Brands that once thought out of home (ooh) or “outdoor” advertising was a dying form of advertising their products in a digital age are now turning back to this highly effective form of product promotion and brand awareness.

You have a million choices when it comes to marketing your products and services. When it comes to selecting advertising avenues, you may think digital, in-home, and web-based advertising are the only result-driven ways to promote your brand, but that is not the case.