Out of Home Advertising Blog - AdQuick (Page 2)

The shifting sands of macro advertising and where OOH fits in

The shifting sands of macro advertising and where OOH fits in

The following is a version of a column we recently contributed to ClickZ we feel is important for advertisers to understand, and so are re-sharing with readers here in case you missed it. Modern advertisers are navigating the choppy waters. For some, the prospect of facing dramatic shifts are viewed

AdQuick Madvertising Podcast Episode #1: Matthew O'Connor

AdQuick Madvertising Podcast Episode #1: Matthew O'Connor

We're excited to share the official launch of the AdQuick Madvertising podcast we recently soft-launched at the start of the year, and is now ready for prime time. For new listeners, our AdQuick brand podcast discusses everything advertising, tech, startups marketing trends and much in between and is designed to

An out of home (OOH) 101 for digital marketers

An out of home (OOH) 101 for digital marketers

5 things to know about out-of-home advertising for marketers who have spent their entire careers dabbling solely in the digital advertising world.

AdQuick launches industry first out of home budget tool

AdQuick launches industry first out of home budget tool

Out of home advertising (OOH) is an increasingly popular form of brand awareness and demand generation, as it allows businesses to reach a large, diverse audience in a direct way that is agnostic of the changing digital tides. This type of advertising includes billboards, posters, airport displays and other forms

AdQuick’s Analytics Series

AdQuick’s Analytics Series

This week we're talking Causal Lift- how are you able to accurately tell if your lift in sales, app downloads, etc. came from your OOH campaign? Let's find out...

AdQuick’s Out-of-Home Advertising Trends & Predictions for 2023

AdQuick’s Out-of-Home Advertising Trends & Predictions for 2023

A quick rundown of how out-of-home advertising will keep gaining momentum in the year ahead (and why you should care)

Welcome to AdQuick’s Analytics Series

Welcome to AdQuick’s Analytics Series

Welcome to week 1 of our Analytics Series! This week we're covering our Attribution Dashboard, and how you're able to effectively measure your OOH campaign.

AdQuick announces self-service access to the world’s largest programmatic DOOH offering, now available to all users

AdQuick announces self-service access to the world’s largest programmatic DOOH offering, now available to all users

Today our team is excited to announce self-service AdQuick DSP access for all, providing sophisticated programmatic advertising to more than 600,000 pieces of OOH inventory via our multiple SSP integrations.

Create Data-Driven Outdoor Plans in Minutes with AdQuick’s Digital-to-OOH Targeting Tool

Create Data-Driven Outdoor Plans in Minutes with AdQuick’s Digital-to-OOH Targeting Tool

With the “imminent collapse of digital advertising” on the horizon, smart marketers are working feverishly to diversify their media mix and find new places to move their digital ad dollars. Our newest Toolkit innovation makes this easier than you could ever imagine.

Maximize ROI in a Down Market With Out-of-Home Advertising

Maximize ROI in a Down Market With Out-of-Home Advertising

With recessionary headwinds approaching, you’ve probably found yourself re-evaluating media plans to ensure they're driving the greatest value at the most efficient ROI possible. The good news: Out-of-home advertising can help maximize the effectiveness and impact of your media strategy. Here's why.

AdQuick Ranks on Inc. 5000 List of the Fastest-Growing Private Companies... AGAIN.

AdQuick Ranks on Inc. 5000 List of the Fastest-Growing Private Companies... AGAIN.

We have BIG news... For the second year in a row, AdQuick has been named to the Inc. 5000 list of the nation's fastest-growing private companies.

Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

How are cannabis brands working within a messy regulatory framework? They’re turning to out-of-home advertising. Here’s what to know about legally advertising cannabis products and brands through outdoor media.

5 Must-Know OOH Advertising Tips for Political Advertisers Gearing Up for the 2022 Mid-Term Elections

5 Must-Know OOH Advertising Tips for Political Advertisers Gearing Up for the 2022 Mid-Term Elections

Politicians across the country are in the final sprint in the lead-up to this year’s mid-term elections. The good news: There’s still plenty of time to amplify your political advertising efforts with out-of-home advertising. Here are 5 tips for using OOH ads effectively this election season.

Announcing Easy-to-Use Self-Service Packages

Announcing Easy-to-Use Self-Service Packages

Today we’re happy to introduce Self Service Packages – an “off-the-shelf” solution packed with proven, high-value ad packages available across the top ad markets, on-demand. Self Service Packages are the easiest way for busy advertisers to dip their toes in the OOH waters as quickly as possible.

Top Five Out-of-Home Advertising Post-COVID Pricing Trends

Top Five Out-of-Home Advertising Post-COVID Pricing Trends

At its core, AdQuick is a technology company. Our marketplace facilitates OOH buys with over 1400 media owners. This gives us a unique perspective into OOH deal-making. Here are some of the most interesting pricing trends we’ve seen unfolding over the past few years.

Announcing Real-Time Inventory Availability with Clear Channel Outdoor

Announcing Real-Time Inventory Availability with Clear Channel Outdoor

We are excited to announce a first-of-its-kind integration with Clear Channel Outdoor, which will enable unprecedented access to real-time OOH inventory availability data – meaning more accurate data, even faster campaign planning & execution, and increased flexibility for campaign optimization.

3 Things You Probably Didn’t Know About Political Advertising (But Should)

3 Things You Probably Didn’t Know About Political Advertising (But Should)

Unlike most other forms of advertising, political advertising comes with a lot of strings attached (aka, rules). So, to make sure you’re caught up on the basics, we’ve put together this handy guide for political advertising to help you get your campaigns up and running without a hitch.

5 Breakthrough Strategies for Improving Campaign ROI

5 Breakthrough Strategies for Improving Campaign ROI

In case you missed last week's webinar, AdQuick’s Group Director, John McClung, spoke with Lob’s VP of Demand Generation, Julie Ginn, to bring you the best strategies to optimize your return on both out-of-home and direct mail campaigns. We’re bringing you the highlights!

Celebrate LGBTQ+ Pride Month With Out-of-Home Advertising

Celebrate LGBTQ+ Pride Month With Out-of-Home Advertising

In celebration of LGBTQ+ Pride month, we’ve put together a few of our favorite Pride-themed billboards along with some easy, yet effective ideas for using AdQuick to tap into the power of OOH advertising to engage and support the LGBTQ+ community during Pride month and all year round.

Ubiquitous Data For Each And Every Advertiser Is The Next Evolution Of Out-of-Home Advertising

Ubiquitous Data For Each And Every Advertiser Is The Next Evolution Of Out-of-Home Advertising

The OAAA and Comscore recently published exciting new research that proves that OOH delivers far greater value than other ad mediums. However, a generalized, channel-level study can only go so far. Measuring every campaign & showing bespoke results is the key to growing investment in OOH.

Why Outdoor Advertising is on the Rise for Small Business Owners

Why Outdoor Advertising is on the Rise for Small Business Owners

Small business owners wear many hats, handling everything from HR and finance to sales and operations on a daily basis. But when it comes to marketing, small business owners don’t have to be experts or invest a lot of time – especially when it comes to outdoor advertising.

Introducing Audience-Based Buying

Introducing Audience-Based Buying

Today, AdQuick is happy to introduce our new audience-based buying feature. Audience-based buying makes it easy for advertisers to purchase out-of-home media based entirely on their target audience – and save anywhere from 30-50% in the process.

AdQuick New Partner RoundUp: May 2022

AdQuick New Partner RoundUp: May 2022

With over 1200 media partners, AdQuick already provides unmatched access to every kind of OOH advertising in the US and abroad. But that doesn’t stop us from continually expanding to provide even greater reach and out-of-the-box ad opportunities. Read on to meet some of our newest partners...

Hello Summer! 15 Outdoor Advertising Ideas For Memorial Day and Beyond

Hello Summer! 15 Outdoor Advertising Ideas For Memorial Day and Beyond

Memorial Day weekend marks the unofficial beginning of summer. Out-of-home (OOH) media offers the perfect opportunity to engage consumers while they're out-and-about, in a celebratory mindset, and planning their Memorial Day shopping trips.

Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns

Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns

There’s no better time than Earth Day to consider how our marketing campaigns can become a bit more green. Read on to learn 6 unique tips and best practices for sustainable out-of-home advertising...