Out of Home Advertising Blog - AdQuick (Page 2)

Top Five Out-of-Home Advertising Post-COVID Pricing Trends

Top Five Out-of-Home Advertising Post-COVID Pricing Trends

At its core, AdQuick is a technology company. Our marketplace facilitates OOH buys with over 1400 media owners. This gives us a unique perspective into OOH deal-making. Here are some of the most interesting pricing trends we’ve seen unfolding over the past few years.

Announcing Real-Time Inventory Availability with Clear Channel Outdoor

Announcing Real-Time Inventory Availability with Clear Channel Outdoor

We are excited to announce a first-of-its-kind integration with Clear Channel Outdoor, which will enable unprecedented access to real-time OOH inventory availability data – meaning more accurate data, even faster campaign planning & execution, and increased flexibility for campaign optimization.

3 Things You Probably Didn’t Know About Political Advertising (But Should)

3 Things You Probably Didn’t Know About Political Advertising (But Should)

Unlike most other forms of advertising, political advertising comes with a lot of strings attached (aka, rules). So, to make sure you’re caught up on the basics, we’ve put together this handy guide for political advertising to help you get your campaigns up and running without a hitch.

5 Breakthrough Strategies for Improving Campaign ROI

5 Breakthrough Strategies for Improving Campaign ROI

In case you missed last week's webinar, AdQuick’s Group Director, John McClung, spoke with Lob’s VP of Demand Generation, Julie Ginn, to bring you the best strategies to optimize your return on both out-of-home and direct mail campaigns. We’re bringing you the highlights!

Celebrate LGBTQ+ Pride Month With Out-of-Home Advertising

Celebrate LGBTQ+ Pride Month With Out-of-Home Advertising

In celebration of LGBTQ+ Pride month, we’ve put together a few of our favorite Pride-themed billboards along with some easy, yet effective ideas for using AdQuick to tap into the power of OOH advertising to engage and support the LGBTQ+ community during Pride month and all year round.

Ubiquitous Data For Each And Every Advertiser Is The Next Evolution Of Out-of-Home Advertising

Ubiquitous Data For Each And Every Advertiser Is The Next Evolution Of Out-of-Home Advertising

The OAAA and Comscore recently published exciting new research that proves that OOH delivers far greater value than other ad mediums. However, a generalized, channel-level study can only go so far. Measuring every campaign & showing bespoke results is the key to growing investment in OOH.

Why Outdoor Advertising is on the Rise for Small Business Owners

Why Outdoor Advertising is on the Rise for Small Business Owners

Small business owners wear many hats, handling everything from HR and finance to sales and operations on a daily basis. But when it comes to marketing, small business owners don’t have to be experts or invest a lot of time – especially when it comes to outdoor advertising.

Introducing Audience-Based Buying

Introducing Audience-Based Buying

Today, AdQuick is happy to introduce our new audience-based buying feature. Audience-based buying makes it easy for advertisers to purchase out-of-home media based entirely on their target audience – and save anywhere from 30-50% in the process.

AdQuick New Partner RoundUp: May 2022

AdQuick New Partner RoundUp: May 2022

With over 1200 media partners, AdQuick already provides unmatched access to every kind of OOH advertising in the US and abroad. But that doesn’t stop us from continually expanding to provide even greater reach and out-of-the-box ad opportunities. Read on to meet some of our newest partners...

Hello Summer! 15 Outdoor Advertising Ideas For Memorial Day and Beyond

Hello Summer! 15 Outdoor Advertising Ideas For Memorial Day and Beyond

Memorial Day weekend marks the unofficial beginning of summer. Out-of-home (OOH) media offers the perfect opportunity to engage consumers while they're out-and-about, in a celebratory mindset, and planning their Memorial Day shopping trips.

Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns

Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns

There’s no better time than Earth Day to consider how our marketing campaigns can become a bit more green. Read on to learn 6 unique tips and best practices for sustainable out-of-home advertising...

Announcing: We Are Now Accepting Cryptocurrency as Payment

Announcing: We Are Now Accepting Cryptocurrency as Payment

With cryptocurrency becoming a more mainstream form of payment, AdQuick felt it was important to make it an available payment option for our customers.

Speaking the Language of OOH Advertising in 2022

Speaking the Language of OOH Advertising in 2022

Glamour Shot? Wild Posting? Halo Effect? Before embarking on your next OOH media buy, take a moment to brush up on the lingo of OOH advertising...

Resources to support the people of Ukraine

Resources to support the people of Ukraine

Want to help the people of Ukraine, but not sure how? Here is a list of vetted non-profits with direct links to donate.

9 Good Reasons to Consider Out-of-Home Advertising in 2022

9 Good Reasons to Consider Out-of-Home Advertising in 2022

Out-of-home advertising has changed a lot over the past few years. So here are nine reasons you should consider allocating more budget to OOH in 2022.

Point & Click: The Benefits of QR Codes in OOH Advertising

Point & Click: The Benefits of QR Codes in OOH Advertising

QR codes in out-of-home advertising are effective for driving immediate engagement and boosting real-time conversions. Learn about the greatest benefits of QR codes in OOH ads and a few best practices to follow when placing QR codes into your OOH ads.

Our 10 Favorite OOH Advertising References in Pop Culture

Our 10 Favorite OOH Advertising References in Pop Culture

Out-of-home is so fun, impactful, and memorable that it often gets its own plotline in movies, TV shows, and other popular entertainment. So, in the spirit of celebrating out-of-home advertising in all of its glory, here’s a quick rundown of our 10 favorite out-of-home references.

AdQuick’s Top Out-of-Home Advertising Predictions for 2022

AdQuick’s Top Out-of-Home Advertising Predictions for 2022

To get 2022 off to a great start, the team at AdQuick has compiled a bunch of OOH ad industry trends and insights – coupled with our own OOH expertise – to put together a list of the top 10 out-of-home advertising predictions that will play out in the year ahead.

Closing Out 2021 On a Strong Note

Closing Out 2021 On a Strong Note

The end of the year is a time for reflection – for individuals and teams alike. As we look back on our team’s achievements throughout 2021, we’re proud of the many ways in which AdQuick has empowered our customers and drove their success over the past year. Here are our favorite highlights.

AdQuick and Santa Clara County Win Gold! (Here’s How You Can Too…)

AdQuick and Santa Clara County Win Gold! (Here’s How You Can Too…)

Our work with the Santa Clara County Public Health Department recently earned gold honors in the 2021 MarCom Awards! Learn more about the award-winning campaign, including 5 tips that every marketer can take away to improve the resonance and effectiveness of their own OOH advertising.

Announcing our New Interactive Out-of-Home Advertising Toolkit

Announcing our New Interactive Out-of-Home Advertising Toolkit

Announcing the new Marketer’s Toolkit: a collection of free, OOH planning tools to help marketers tackle the once-esoteric world of OOH with confidence. Access rich planning tools to help choose the right markets, determine appropriate budget levels, ideate effective creative executions, and more.

The Top 3 Markets for Testing OOH Advertising

The Top 3 Markets for Testing OOH Advertising

Don’t have big OOH ad budgets? Want to test OOH ad performance locally, before scaling nationally? Consider dabbling in these 3 popular out-of-home advertising test markets first, before making bigger investments elsewhere.

Supply Chain Woes Got You Down? OOH Strategies To Maximize Revenue During This Crazy Holiday Season

Supply Chain Woes Got You Down? OOH Strategies To Maximize Revenue During This Crazy Holiday Season

This holiday shopping season is unlike any we’ve ever seen. Consumer demand is through the roof, while supply chain concerns are causing headaches for brands and retailers alike. Here are 3 strategies to ensure maximum campaign control, so you can survive this hectic holiday season unscathed.

AdQuick New Partner RoundUp: October Edition

AdQuick New Partner RoundUp: October Edition

With over 1100 media partners, AdQuick already provides unmatched access to every kind of OOH advertising in the US and abroad. But that doesn’t stop us from continually expanding to provide even greater reach and out-of-the-box ad opportunities. Read on to meet some of our newest partners...

Say RIP to the RFP: Why Real-Time Availability Data is a Game-Changer for OOH Advertising

Say RIP to the RFP: Why Real-Time Availability Data is a Game-Changer for OOH Advertising

In honor of spooky szn, we’re sharing a frightening tale of an out-of-home media planning process gone terribly wrong… And how AdQuick’s real-time inventory availability data can help make sure your next out-of-home advertising campaign doesn’t become a nightmare.