AdQuick New Partner RoundUp
With over 1100 media partners, AdQuick already provides unmatched access to every kind of OOH advertising in the US and abroad. But that doesn’t stop us from continually expanding to provide even greater reach and out-of-the-box ad opportunities. Read on to meet some of our newest partners...
Thinking Outside of the Billboard With Out-of-Home Advertising
If your experience with out-of-home advertising has only been in the context of big, splashy billboards, then it’s time to take note: out-of-home advertising isn’t just about billboard ads. Read on for fresh ideas to “think outside the billboard”, diversify your media mix, and maximize your reach.
How 3 Top Marketers Are Adapting to The Post-IDFA World
iOS 14.5 has created serious challenges for personalized advertising and attribution in digital media. How should marketers respond and adapt? We connected with some of the savviest marketers we know to get their take on iOS 14.5, the death of cookies, and what they’re doing now to prepare.
Understanding Causal Lift Analysis: How To Measure The True ROI of Your Out-Of-Home Campaigns
Every advertiser deserves to understand the effectiveness of their out-of-home campaigns. Attribution is necessary but not sufficient, because it does not imply causation. Enter causal lift analysis – an easy, flexible, and accurate methodology to calculate the true ROI of your OOH campaigns.
Amplifying Event Marketing with Out-of-Home Advertising: An Interview with Casetext’s Faith Storey
With vaccinations climbing, event marketing is poised for a strong return in Q3 and Q4, and out-of-home advertising is the perfect compliment to your event marketing campaigns. Read on for quick tips and to learn how one growth marketer used OOH to overcome a common event marketing challenge.
Out-of-Home Advertising: The Latest Recruitment Tool?
The world has started to open up again, but as businesses gear up to operate at full capacity, they’re hitting a snag: Finding employees to fill open roles is proving to be a challenge. Here are 3 creative ways to use out-of-home advertising to recruit employees in today’s competitive job market.
How AdQuick Safeguards Your Data And Ours
At AdQuick, data is and always has been core to our business. We take data security seriously, and we’re deeply committed to protecting all of the data that flows through our pipes. Here are some of the measures we take to ensure that your data and ours stays safe and secure.
How to Design Effective Out-of-Home Ads
OOH advertising can take your creativity to a whole new level because you’ve got a massive canvas to work with. But that comes with challenges, too. So to help you create eye-catching, attention-grabbing, and supremely effective out-of-home ads, we’ve laid out our top design tips.
10 Tips for an A+ Back-to-School Season
It may be summer, but now is the time to start planning your back-to-school marketing campaigns. After all, being tardy might cost you a share of the $101.6B back-to-school spending season. Read on for season trends and forecasts, plus 10 OOH ideas that are sure to net you A+ results this fall.
There’s Joy In Repetition: (Re)Introducing OOH Retargeting from AdQuick
Study after study has shown that consumers must be exposed to advertising multiple times before they are inspired to take action. But what exactly is the right frequency? Should you consider cross-channel or channel-specific frequency? And how can you boost your campaign frequency using OOH?
The Data Doesn’t Lie: Now’s the Time to Book OOH Ad Buys
The COVID-19 pandemic isn’t in the rear-view mirror quite yet, but there is a lot of optimism brewing about life returning back to normal. One of the leading indicators of this is consumer mobility, which has recently returned to its pre-pandemic levels across the country.
Breonna Taylor, OOH and the Power of Social Movements to Create Meaningful Change
At AdQuick, we’re proud of the work we do everyday to connect people to the brands, causes, and social movements they care about. One example we’re particularly proud of is the Justice for Breonna Taylor campaign, which recently received creative recognition from the Muse Awards.
Make Your Message ‘Go Viral’ with Out-of-Home Advertising
Marketing channels are more interconnected than ever before, and out-of-home is now being used to amplify social media campaigns and the social movements they inspire. Here are 4 ideas for driving social media amplification via OOH ads in unexpectedly powerful ways.
Announcing: Granular Spend Controls for Programmatic Digital OOH
Now more than ever, advertisers need the ability to closely manage their ad spend, analyze performance across multiple parameters, and optimize their campaigns in real time. That’s why we’re excited to announce the release of new spend control features within the AdQuick DSP.
Making Sense of the Out-of-Home Advertising Landscape
The out-of-home media landscape can be confusing for even the most seasoned advertisers. Here's a quick and easy snapshot of what the broader out-of-home media ecosystem looks like, as well as a few tips on how you can navigate its many ins and outs.
4 Proven Approaches to Measure the True Performance of Your Out-of-Home Advertising Campaigns
Many marketers mistakenly believe that outdoor advertising can’t be measured as a performance channel. But, in 2021, nothing could be farther from the truth. With the right partner, you can enjoy OOH measurement on par with digital media.
Out-of-Home Advertising Isn’t One-Size-Fits-All
In this article, we’ll explore 7 distinct strategies for driving long-term OOH advertising success –– including the tried-and-true tactics perfected by the world's biggest marketers and new, innovative approaches designed for the performance marketer’s toolkit.
Introducing the OOH Media Planner: Plan Data-Driven Campaigns Exponentially Faster
Today, we’re excited to announce the launch of our OOH Media Planner –– a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. It’s like having the mind of an expert media planner built into software.
The Ins and Outs of Out-of-Home Advertising Costs
It’s no secret that out-of-home is a great value. But just because OOH advertising is one of the most cost-effective mediums available doesn’t mean marketers are always getting the best deal by default. Here are 8 tips for optimizing your OOH ad spend in smarter ways.