How to advertise a brand on the Las Vegas Sphere

How to advertise a brand on the Las Vegas Sphere
Image via DreamWorks / Sphere Vegas

In the heart of the bustling Las Vegas Strip, where neon lights and extravagant displays dazzle the senses, a new icon has risen to capture the attention of millions. Behold, the Sphere – a colossal, awe-inspiring wonder that has quickly become the pinnacle of spectacle in modern America - we can’t go more than a few days without seeing its presence on social or in media stories, as is common with grandiose OOH (out of home) ad formats. This monumental sphere is not just a sight to behold, but an unprecedented advertising canvas for brands seeking to make a lasting impact on the countless tourists who flock to Sin City.

Designed by Populous and announced by the Madison Square Garden Company in 2018, the Las Vegas Sphere is an extraordinary project that has captured the imagination of all who lay eyes upon it. This colossal auditorium boasts an impressive 18,600-seat capacity and has been meticulously crafted to provide an immersive experience for its visitors. Among its cutting-edge features are a stunning 16K resolution wraparound interior LED screen, advanced speaker systems employing beamforming and wave field synthesis technologies, and an array of 4D physical effects that transport audiences to new dimensions of entertainment. Beyond its impressive interior, the Sphere's exterior is equally awe-inspiring, adorned with an astonishing 580,000 square feet (54,000 square meters) of LED displays. This architectural wonder stands tall at a towering height of 366 feet (112 meters) and spans an impressive 516 feet (157 meters) at its widest point, cementing its status as a true marvel of modern design and technology.

Can your brand advertise on the sphere? But of course! For businesses and brands looking to reach a diverse and captive audience, the Las Vegas Sphere offers unparalleled advertising opportunities. Whether you're promoting a new product, announcing a special event, or simply looking to raise brand awareness, this iconic structure serves as the perfect canvas for your message.

AdQuick: your gateway to the sphere

To make the most of this remarkable advertising opportunity, look no further than AdQuick – the leading out-of-home (OOH) adtech platform. AdQuick allows you to plan, buy, and measure inventory on the Las Vegas Sphere with ease and precision.

Planning: AdQuick's intuitive platform provides you with the tools to plan your advertising campaign on the Las Vegas Sphere with pinpoint accuracy. You can select the perfect time slots, durations, and messaging strategies to ensure that your brand shines brightly amidst the glitz and glamour of the Strip.

Buying: AdQuick simplifies the purchasing process, making it a breeze to secure your spot on the sphere. With a few clicks, you can lock in your advertising inventory, ensuring that your message reaches the millions of tourists who pass by this modern marvel.

Measuring: In the world of advertising, data is king, and AdQuick offers robust measurement and analytics tools to track the impact of your campaign on the Las Vegas Sphere and all your OOH spends. You can monitor impressions, engagement, and conversion rates, allowing you to fine-tune your strategy and maximize ROI.

The Las Vegas Sphere is not just a destination; it's a cultural phenomenon that captivates the imagination of all who see it. With AdQuick as your trusted partner, you can harness the power of this iconic structure to elevate your brand to new heights. Don't miss the chance to be a part of the Las Vegas Sphere's legacy – plan, buy, and measure your advertising inventory today with AdQuick, and let your message shine brilliantly in the City of Lights.

Use AdQuick Browse to explore the sphere and other exciting opportunities today, or register for an AdQuick account and ask your account manager for details.