Blog
Audiences

Plan OOH around the people you want to reach

Tap over 100,000 audiences from 33 data partners, layer them onto every market and screen, then let AdQuick rank inventory by who it actually reaches.

How it works

From audience segment to media plan, without the guesswork

Pick a segment, pick a grain, get the inventory.

Choose your audience

Bring your own first-party segment or select from 33+ data partners covering demographics, behaviors, purchase, and location.

Set the grain

Index placements at national, DMA, county, or city level, so "coffee buyers in Nashville" and "all coffee buyers nationwide" are two different plans.

Rank the inventory

AdQuick sorts markets and OOH/DOOH units by audience reach, not gut feel.

Build the plan

Filter, compare, and reserve the units that maximize reach against your target.

Carry it through to measurement

The same audience definition flows into exposure, attribution, and insights reporting.

Why it matters

More signal. Less waste. Sharper plans.

100,000+

audiences ready to plan against, across 33 data partners

4 grains

of geographic indexing (national, DMA, county, city)

29%

more efficient reach vs. unindexed market selection

First-party and third-party, side by side

Activate your own CRM or pixel segments alongside syndicated data, no separate contracts required.

Multi-grain indexing

Decide whether a market should reach a local audience or contribute to a national one.

Built for retargeting

Capture exposed devices for specific audiences and hand them to your measurement and buying partners.

The catalog

100,000+ audiences. 33 providers. One platform.

Live count of active audiences by data partner. Bring the ones you already trust, or discover new segments across demographics, behavior, purchase, and location.

Skydeo 34,023 Acxiom 10,938 Data Axle 5,980 Lighthouse List / Ameribase Digital 5,772 Neustar AdAdvisor 5,588 Experian 4,442 PlaceIQ 4,076 ShareThis 3,949 Epsilon 3,727 Adstra 3,084 AnalyticsIQ 2,945 Claritas 2,634 Dynata 1,910 Alliant 1,817 Gravy Analytics 1,585 NCS 1,399 IRI 1,323 Bombora 1,243 StatSocial 1,216 Oracle 1,131 Cuebiq 1,030 Ziff Davis 619 Equifax 601 Geopath 551 Lotame 449 Datonics 430 Kantar US 417 Catalina 325 Fluent 247 Crossix 226 Comscore 219 US Census Bureau 76 Veeva Crossix 18

FAQ

Can I use my own first-party data?

Yes. Onboard your CRM or pixel-based segments and use them to rank inventory exactly like a syndicated segment, with no separate setup for each campaign.

What is the difference between national and city-level indexing?

Grain decides the reference population. City-level finds OOH that best reaches an audience within a city; national finds OOH anywhere that contributes most to reaching that audience across the country. Same segment, different plans.

Do I need a contract with each data provider?

No. AdQuick integrates 33 providers and over 100,000 audiences so you can plan and target against any of their segments inside one platform, without negotiating or managing contracts vendor by vendor.

Reach the right audience, anywhere they go

Build your first audience-led OOH plan in minutes.

Get Started ->

Launch hyper-targeted OOH campaigns in minutes