Launch airport advertising campaigns at Copenhagen (CPH). Compare in-airport OOH inventory across top media owners—pricing, availability, and formats all on AdQuick.
Copenhagen Airport isn't just Denmark's busiest airport — it's the commercial gateway to the entire Nordic and Øresund Region, serving travelers from Copenhagen, Zealand, Malmö, and all of southern Sweden. CPH's combination of high passenger volume, extended dwell times, and a premium audience profile makes it one of Europe's most compelling airport advertising environments.
| Metric | Figure |
|---|---|
| Total annual passengers (2025) | 32.4 million (all-time record) |
| Peak monthly traffic (July 2025) | 3.33 million (busiest month ever) |
| Peak single-day traffic (July 13, 2025) | 119,000 travelers |
| Year-over-year passenger growth (2025 vs. 2024) | +8% (+2.5 million passengers) |
| Transfer passengers (2025) | ~8 million (+27% YoY) |
| Airlines operating at CPH | 62 carriers |
| Routes operated in 2025 | 367 routes to 171+ destinations |
| New routes launched in 2025 | 47 new routes (China, India, Vietnam, and more) |
| Intercontinental long-haul routes | 43+ routes |
Source: Copenhagen Airports A/S official traffic reports (January 2026).
Copenhagen Airport attracts an exceptionally high-value audience that blends Nordic business travelers with international tourists and a rapidly growing transfer segment:
Business travelers account for a significant share of CPH's traffic. Denmark consistently ranks among Europe's top economies for business climate, and Copenhagen is home to the headquarters of Maersk, Novo Nordisk, Carlsberg, Ørsted, and other global companies. SAS's designation of CPH as its global hub has further cemented the airport's position as Northern Europe's leading business travel gateway.
Leisure travelers benefit from Copenhagen's status as one of Europe's most visited cities, known for Tivoli Gardens, Nyhavn, world-class dining, and a thriving design and culture scene. Tourism arrivals have surged to record levels.
Transfer passengers represent the fastest-growing segment, increasing 27% in 2025 alone. Nearly one in four passengers at CPH is connecting through the airport on the way to another destination, drawing heavily from Sweden, Norway, and broader Northern Europe to connect to long-haul flights. Many Americans and Asian travelers also use CPH as their primary European gateway.
Digital connectivity: Denmark has one of Europe's highest internet penetration rates, with over 90% of adults active on social media — making CPH an ideal environment for campaigns that bridge physical OOH with digital engagement.
Copenhagen Airport operates two active passenger terminals (Terminal 2 and Terminal 3) with a shared airside concourse organized into six piers:
| Pier | Flight Type | Key Details |
|---|---|---|
| Pier A | Schengen (intra-EU) | Centrally located, high passenger density |
| Pier B | Schengen (intra-EU) | Adjacent to Pier A, strong domestic/Nordic traffic |
| Pier C | Non-Schengen (international) | Long-haul and non-EU flights, Emirates A380 service |
| Pier D | Schengen (intra-EU) | Serves additional intra-European routes |
| Pier E | Long-haul (SAS hub) | Completed 2019, hosts most SAS intercontinental flights |
| Pier F (CPH Go) | Low-cost carriers | EasyJet, Transavia, Ryanair |
A single centralized security checkpoint sits between Terminal 2 and Terminal 3, creating a mandatory high-traffic chokepoint where 100% of departing passengers pass through — a premium advertising zone. CPH is currently investing DKK 1.5 billion+ in a major Terminal 3 expansion (scheduled to open 2028), adding 60,000 m² of new terminal space, upgraded baggage claim halls, expanded passport control areas, and significantly more retail and lounge space — all of which will create new advertising inventory opportunities.
The airport's railway station is located directly underneath Terminal 3, and the Copenhagen Metro (M2 line) connects CPH to Copenhagen city center in just 13 minutes. The Øresund Bridge links CPH to Malmö, Sweden, making the airport the de facto hub for the entire cross-border Øresund Region of 4+ million residents.
CPH offers one of the most comprehensive airport advertising inventories in Northern Europe, managed through an exclusive media concession operated by Bauer Media Outdoor in partnership with Copenhagen Airports A/S. The inventory spans 176 digital screens across multiple formats, large-format static displays, experiential zones, metro station dominations, and outdoor spectaculars.
CPH's digital network is the centerpiece of its advertising offering. With 176 screens strategically positioned to follow the passenger journey from landside through departure gates, DOOH at CPH delivers dynamic, targetable, high-frequency impressions.
Key features:
For sustained brand presence and visual impact, CPH offers a range of classic and large-format static advertising options:
CPH provides dedicated spaces for brand activations and experiential marketing — a growing category that leverages the airport's long dwell times (passengers typically spend 60–90 minutes airside before departure):
Recent activations include Prada Beauty's "Holiday Magic Tale" campaign (December 2025), which combined a central duty-free podium, digital media takeover via Bauer Media Group, SAS airline data partnerships, and a branded reimagining of the airport's Christmas tree — delivering a 27% increase in traffic versus standard pop-ups and a 16% uplift in category sales.
For brands targeting the 41% of travelers who arrive at CPH by car, taxi, or bus, Bauer Media Outdoor offers Spectacular Outside formats — large-format outdoor displays positioned at key parking areas and along high-traffic approach routes to the terminal. These premium outdoor surfaces are engineered for sustained branding campaigns with commanding visibility.
Transparent pricing is one of AdQuick's core advantages. While exact rates vary by format, placement, campaign duration, and seasonality, the following ranges provide indicative budgeting guidance for CPH airport advertising:
| Format | Estimated Monthly Cost (DKK) | Estimated Monthly Cost (USD) | Notes |
|---|---|---|---|
| Digital screens (standard network) | DKK 25,000–60,000 | ~$3,600–$8,700 | Per screen/package; varies by pier and time slot |
| Large-format static displays | DKK 40,000–120,000 | ~$5,800–$17,400 | Brand walls, spectaculars, backlit |
| Baggage claim domination | DKK 100,000+ | ~$14,500+ | Premium dwell-time placement; high SOV |
| Brand walls & metro domination | DKK 80,000–200,000+ | ~$11,600–$29,000+ | Full creative takeover; extended exposure |
| Experiential activations | Custom pricing | Custom pricing | Depends on footprint, duration, production |
| Outdoor spectaculars | DKK 30,000–80,000 | ~$4,350–$11,600 | Approach road and parking area locations |
| Metric | Range |
|---|---|
| Weekly impressions (digital screens) | 200,000–500,000 per screen |
| CPM (cost per thousand impressions) | DKK 40–120 (~$5.80–$17.40) |
All rates are indicative and subject to change. Contact AdQuick for a custom proposal tailored to your campaign objectives and budget.
Share your target audience, geographic focus (domestic Nordic, European, or international long-haul passengers), desired formats, campaign dates, and budget range with AdQuick. Our platform matches objectives to the right inventory.
AdQuick compiles available inventory from CPH's media vendors — including Bauer Media Outdoor, JCDecaux Denmark, and Clear Channel Denmark — with clear pricing, impression estimates, and placement maps. Compare options side by side.
Submit creative assets for review. CPH and Bauer Media Outdoor require creative approval before installation. Key specifications include:
Once creative is approved, AdQuick confirms scheduling, time-slot allocations (for digital), and installation windows. Typical lead times range from 2–4 weeks for standard digital campaigns to 4–8 weeks for large-format static and experiential activations.
Bauer Media Outdoor handles on-site installation and digital content management. For experiential activations, CPH coordinates dedicated setup windows with brand teams.
AdQuick provides post-campaign reporting including delivered impressions, reach estimates, dwell-time metrics, and audience composition data. Digital campaigns benefit from real-time delivery tracking.
Step 1: Define Campaign Objectives & Budget
Share your target audience, geographic focus (domestic Nordic, European, or international long-haul passengers), desired formats, campaign dates, and budget range with AdQuick. Our platform matches objectives to the right inventory.
Step 2: Receive Custom Proposals with Transparent Pricing
AdQuick compiles available inventory from CPH's media vendors — including Bauer Media Outdoor, JCDecaux Denmark, and Clear Channel Denmark — with clear pricing, impression estimates, and placement maps. Compare options side by side.
Step 3: Creative Development & Approval
Submit creative assets for review. CPH and Bauer Media Outdoor require creative approval before installation. Key specifications include:
Step 4: Campaign Approval & Scheduling
Once creative is approved, AdQuick confirms scheduling, time-slot allocations (for digital), and installation windows. Typical lead times range from 2–4 weeks for standard digital campaigns to 4–8 weeks for large-format static and experiential activations.
Step 5: Installation & Campaign Launch
Bauer Media Outdoor handles on-site installation and digital content management. For experiential activations, CPH coordinates dedicated setup windows with brand ts.
Step 6: Reporting & Measurement
AdQuick provides post-campaign reporting including delivered impressions, reach estimates, dwell-time metrics, and audience composition data. Digital campaigns benefit from real-time delivery tracking.
Understanding the vendor ecosystem at Copenhagen Airport helps advertisers navigate the market effectively:
Bauer Media Outdoor holds the primary advertising concession at Copenhagen Airport, managing all 176 digital screens and the majority of static, experiential, and outdoor advertising inventory. With 17,000+ advertising sites across Denmark reaching 87% of the Danish population every two weeks, Bauer Media Outdoor is also Denmark's dominant OOH provider outside the airport.
Bauer offers programmatic DOOH buying, enabling brands to purchase CPH airport inventory through demand-side platforms (DSPs) alongside broader digital media buys. The company operates across 12 European countries with 110,000+ OOH assets, providing scale for pan-European airport campaigns.
Copenhagen Airports A/S (the airport operator, now 99% state-owned by the Danish government as of September 2025) oversees the commercial advertising program through its CPH Business division. The airport recently tendered a new 10-year advertising concession contract, signaling ongoing investment in expanding and modernizing the airport's advertising infrastructure.
AdQuick works directly with all major CPH media vendors to deliver unified proposals, eliminating the need for advertisers to negotiate with each vendor separately.
Advertising at Copenhagen Airport must comply with both CPH's own content guidelines and Danish national advertising regulations. Key requirements include:
AdQuick's t handles compliance review as part of the booking workflow, flagging potential issues before creative submission to avoid delays.
Measuring the impact of airport advertising is essential for demonstrating ROI. CPH and its media vendors offer several measurement approaches:
CPH's digital advertising network enables targeting by:
Common questions about Copenhagen Airport advertising.
CPH offers a comprehensive advertising inventory including 176 digital DOOH screens, large-format static spectaculars and brand walls, backlit displays, overhead banners, wall and window wraps, experiential activation zones, metro station domination, and outdoor spectacular formats along airport approach roads. Bauer Media Outdoor manages the primary advertising concession at the airport.
CPH airport advertising costs vary by format, placement, and campaign duration. Digital screens typically range from DKK 25,000–60,000 per month (~$3,600–$8,700 USD). Large-format static displays cost DKK 40,000–120,000 per month (~$5,800–$17,400 USD). Baggage claim domination starts at DKK 100,000+ per month (~$14,500+ USD). Average CPM ranges from DKK 40–120 (~$5.80–$17.40 USD). Contact AdQuick for a custom quote based on your objectives and budget.
Copenhagen Airport set an all-time passenger record of 32.4 million travelers in 2025, an 8% increase over 2024's 29.9 million passengers. The airport's busiest month ever was July 2025, with 3.33 million passengers. Transfer passengers grew 27% in 2025, with nearly one in four travelers connecting through CPH.
Bauer Media Outdoor is the primary media concessionaire at CPH, managing the airport's 176 digital screens and the majority of static and experiential advertising inventory under a long-term concession agreement with Copenhagen Airports A/S. Additional vendors including JCDecaux Denmark and Clear Channel Denmark also operate in select zones. AdQuick provides access to inventory from all CPH vendors through a single platform.
Standard digital DOOH campaigns typically require 2–4 weeks lead time from booking to launch. Large-format static installations and experiential activations generally need 4–8 weeks to allow for creative approval, production, and scheduled installation windows. Planning 6–12 weeks in advance is recommended for peak-season campaigns (summer, Easter, Christmas).
Yes. CPH's digital advertising network enables targeting by time of day, day of week, terminal/pier location, and flight origin or destination. Pier C and Pier E placements reach international long-haul travelers, while Piers A, B, and D target intra-European Schengen traffic. Pier F reaches budget-conscious low-cost carrier passengers. Time-slot purchasing allows alignment with specific departure waves.
Denmark enforces a comprehensive ban on all tobacco product advertising, with no exceptions for airport environments. Alcohol advertising is permitted under strict conditions — it must not target persons under 18, must not be intrusive or provocative, and must comply with the Danish Marketing Practices Act and the industry's self-regulatory code. All creative requires pre-approval by Copenhagen Airport and Bauer Media Outdoor.
AdQuick is a marketplace platform that simplifies CPH airport advertising by providing transparent pricing across all vendors, side-by-side inventory comparison, streamlined creative submission and approval workflows, and post-campaign measurement and analytics. AdQuick connects advertisers to Bauer Media Outdoor, JCDecaux, Clear Channel, and other CPH media vendors through a single booking process.
The Øresund Region is the cross-border metropolitan area spanning Copenhagen (Denmark) and Malmö (Sweden), connected by the Øresund Bridge. With over 4 million residents, it is Scandinavia's most densely populated economic zone. CPH serves as the primary airport for the entire region, meaning advertisers at CPH reach not only Danish travelers but also a substantial Swedish audience from Malmö and across southern Scania province.
Yes. Bauer Media Outdoor offers programmatic DOOH purchasing for CPH's digital screen network, enabling brands to buy airport inventory through demand-side platforms (DSPs) alongside broader programmatic digital campaigns. This allows real-time bidding, dynamic creative optimization, and data-driven audience targeting.
CPH is investing over DKK 1.5 billion in a major Terminal 3 expansion project scheduled to open in 2028. The project adds 60,000 m² of new terminal space plus 11,000 m² of renovated existing space, including expanded baggage claim, passport control, shops, restaurants, and lounges. Twenty new CT-scanner security lanes are being installed (expected completion summer 2026). These expansions will create significant new advertising inventory opportunities.
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