Advertise to Jakarta flyers at CGK. Book dioramas, digital screens, baggage claim ads, and gate signage across the airport with AdQuick.
Soekarno–Hatta International Airport, identified by IATA code CGK, is Indonesia's primary gateway and one of the highest-traffic airports in Southeast Asia. Managed by Angkasa Pura II (InJourney Airports), CGK connects Jakarta to more than 100 domestic and international destinations, giving advertisers access to a massive, captive audience of business executives, affluent leisure travelers, and Indonesia's rapidly growing middle class.
Average passenger dwell times at CGK range from 60 to 90 minutes in departure terminals, creating sustained exposure windows that few other media channels can match. Whether your goal is brand awareness across Indonesia, regional market entry into Southeast Asia, or hyper-targeted campaigns along premium international routes, CGK airport advertising delivers impressions in a high-attention, distraction-free environment.
AdQuick offers access to the full spectrum of CGK media inventory. Each format serves a distinct role in the passenger journey, and campaigns can combine multiple formats for maximum frequency and recall.
Large-format LED video walls and networked digital screens positioned in high-footfall zones including Terminal 3 international departures, domestic transfer corridors, and arrival halls. Digital placements support full-motion video, dayparting, and dynamic creative — ideal for product launches, seasonal promotions, and time-sensitive messaging. Rotation intervals typically range from 10 to 15 seconds with guaranteed share-of-voice options available.
Lightboxes, wall-mounted panels, and large-format printed placements located throughout check-in halls, security queuing areas, and gate-hold lounges. Static formats offer 100% share-of-voice with uninterrupted visibility, making them well suited for sustained brand-building campaigns running four weeks or longer.
Freestanding units, branded charging stations, sampling zones, and pop-up experiential spaces in landside arrival areas and airside retail concourses. These placements allow direct consumer interaction and are particularly effective for consumer electronics, luxury goods, travel services, and FMCG brands.
Understanding where ads appear matters as much as choosing a format. CGK's terminal layout offers distinct audience segments by zone. Check-In Halls (Terminals 1, 2 & 3) — Passengers are stationary, managing luggage and documents. High attention availability. Best for awareness-driving formats like overhead digital banners and large backlit panels. Security & Immigration Corridors — Captive, single-file audience flow with dwell times of 10–25 minutes during peak periods. Wall-mounted lightboxes and sequential digital screens perform strongly here. Gate-Hold Lounges (Domestic & International) — Extended seated dwell time of 20–45 minutes. Digital screens, charging-station wraps, and seat-back placements deliver repeated exposure at close range. Baggage Claim (Arrivals) — Passengers wait an average of 10–20 minutes with limited distractions. Carousel wraps, overhead LED displays, and freestanding units capture attention during a high-anticipation moment. Landside Arrivals & Ground Transportation — The first and last impression of the airport experience. Large-format spectaculars, pillar wraps, and branded wayfinding signs reach both arriving passengers and meeters-and-greeters.
Airport advertising rates at Soekarno–Hatta are influenced by several key variables. While exact rates are customized per campaign, the factors below will help you benchmark and plan budgets.
Format type — Digital placements with video capability command a premium over static lightboxes. Experiential activations are priced on a project basis.
Terminal and zone — Terminal 3 international departures typically carries the highest CPM due to its affluent, high-spending passenger mix. Domestic terminals offer broader reach at a lower cost per impression.
Campaign duration — Standard booking periods are four-week cycles. Longer commitments (12+ weeks) often unlock volume discounts of 10–20%.
Share of voice — 100% SOV (static or digital takeover) is priced higher than rotational digital slots.
Seasonality — Peak travel periods such as Lebaran/Eid, Chinese New Year, and year-end holidays see increased demand and may carry seasonal surcharges.
Production and installation — Creative production, printing, and installation fees are typically quoted separately. AdQuick can coordinate production through vetted local partners.
As a general benchmark, digital rotational placements at CGK start in the range of USD 3,000–8,000 per four-week cycle for standard units, while premium large-format digital spectaculars and full-terminal packages can reach USD 25,000–75,000+ depending on scope. Static lightbox placements often start from USD 1,500–5,000 per four-week cycle.
CGK airport ads combine naturally with Jakarta outdoor advertising and TransJakarta transit ads for full-city brand coverage across the Indonesian capital.
— Browse available CGK inventory, compare formats and pricing, and launch campaigns from a single platform. AdQuick handles vendor coordination, creative specs, proof of performance, and reporting — removing the complexity of working across multiple local suppliers.
— Angkasa Pura II, the state-owned airport operator, licenses media rights to authorized concessionaires. Direct buying requires navigating local contracts, Bahasa Indonesia documentation, and longer approval timelines (typically 4–8 weeks).
— Local agencies such as Plasma Outdoor, Lestari Ads, and MasscomGlobal maintain relationships with CGK media owners and can bundle airport placements with broader Indonesia OOH campaigns. Agency fees and markups vary.
CGK's passenger mix makes it one of the most strategically valuable airport advertising environments in the Asia-Pacific region.
Domestic travelers account for roughly 65% of total passenger volume, representing Indonesia's expanding consumer class traveling between Jakarta and major cities like Surabaya, Bali (Denpasar), Medan, and Makassar.
International travelers — approximately 35% of traffic — skew toward business professionals, affluent tourists, and expatriates on routes to Singapore, Kuala Lumpur, Tokyo, Sydney, and Middle Eastern hubs.
Premium and business-class passengers are concentrated in Terminal 3's international wing, offering precise targeting for luxury, financial services, technology, and premium automotive brands.
Lead times — Plan for a minimum of 3–4 weeks from booking confirmation to campaign go-live for standard placements. Custom builds and experiential activations may require 6–8 weeks.
Creative specs (typical) — Digital: MP4/H.264, 1920×1080 or 3840×2160, max 30 seconds per loop. Static: High-resolution print files at 150+ DPI, CMYK, with bleed. Exact specs vary by unit and are provided upon booking confirmation.
Approval process — All creative must comply with Indonesian advertising regulations and Angkasa Pura II content guidelines. AdQuick manages the approval submission on your behalf.
Proof of performance — AdQuick provides geo-stamped installation photos, estimated impression counts based on terminal traffic data, and campaign summary reports.
Common questions about Soekarno-Hatta International Airport advertising.
Costs depend on format, terminal, placement zone, campaign duration, and seasonality. Digital rotational units typically start from USD 3,000 per four-week cycle, while premium packages can exceed USD 50,000. Request a custom quote through AdQuick for current availability and rates.
CGK offers digital LED screens, static and backlit lightboxes, wall-mounted panels, overhead banners, carousel wraps, branded charging stations, and experiential activation spaces across all three active terminals.
We recommend booking at least 4–6 weeks before your desired start date for standard placements. For peak travel seasons like Lebaran or year-end holidays, booking 8–12 weeks ahead is advisable to secure premium positions.
Yes. Inventory can be selected by terminal, zone (departures, arrivals, transfer corridors), and in some cases by gate cluster to align with specific airline routes.
Media rights at Soekarno–Hatta are managed through concessionaires authorized by Angkasa Pura II (InJourney Airports), the state-owned operator. AdQuick aggregates inventory from these concessionaires so you can plan and book through a single platform.
Indonesian advertising regulations generally require that ads displayed domestically include Bahasa Indonesia. Bilingual creative (English and Bahasa Indonesia) is common for international terminal placements. AdQuick can advise on compliance requirements.
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