35 million
Annual passengers
33+
Destinations served
82%
Ad recall rate
68%
Brand association
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
OVERVIEW

Why Advertise at Melbourne Airport (MEL)?

Melbourne Airport is not simply a transit point — it is a commercial ecosystem where affluent audiences linger, browse, and engage. The combination of extended dwell times, premium demographics, and world-class digital infrastructure makes MEL one of the most effective airport advertising environments in the Asia-Pacific region.

Passenger Volume and Growth Trajectory

Melbourne Airport welcomed over 35.1 million passengers in FY2024, a 14% increase year-on-year, with international traffic reaching 96% of pre-pandemic capacity. By the close of FY2025, international passenger numbers climbed to a record 11.95 million — an 8.3% jump — with international seat capacity now exceeding 113% of pre-pandemic levels.

Monthly records continue to fall. January 2025 set an all-time high of 3.39 million total passengers, including 1.19 million international travellers. April 2025 marked the first month in Melbourne Airport's history with more than one million international passengers in a single non-peak month. The airport projects growth toward 76 million annual passengers by 2042, more than doubling current volumes.

Audience Profile and Demographics

Melbourne Airport delivers one of the most valuable audience concentrations in Australian out-of-home media:

Audience Metric Detail
Annual passengers (FY2024) 35.1 million
International passengers (FY2025) 11.95 million (record)
ABC1 demographic share 71%
Average international terminal dwell time 137 minutes
Average baggage claim dwell time 22 minutes
Domestic routes served 33 destinations
International destinations Asia, Pacific, Europe, Middle East, North America, South America
Busiest domestic route Sydney–Melbourne (5th busiest flight path globally)
Greater Melbourne metro population 5.2+ million
Airport operating hours 24/7 (curfew-free)

The airport serves as the primary gateway for four of Australia's seven other capital cities and is the hub for Qantas, Virgin Australia, and Jetstar. Foreign carriers account for 72% of international capacity, delivering a genuinely global audience that includes inbound tourists, returning Australians, and business travellers connecting through Melbourne to regional Victoria, Tasmania, and broader Asia-Pacific routes.

Melbourne's Economic and Cultural Context

Victoria contributes approximately 23% of Australia's GDP, driven by finance, technology, manufacturing, and creative industries. Melbourne's position as Australia's cultural capital attracts millions annually to globally recognised events including the Australian Open, Formula 1 Grand Prix, Melbourne Cup, and the AFL Grand Final. The city's thriving university and innovation sector supports a highly educated, internationally connected population with significant purchasing power. For advertisers, this means that Melbourne Airport's audience over-indexes on disposable income, brand receptivity, and international outlook.

TERMINALS & ZONES

Melbourne Airport Terminal Configuration and Advertising Zones

Melbourne Airport consists of four terminals in a linear layout, with Terminals 1, 2, and 3 interconnected in a single complex and Terminal 4 located a short walk to the south. Each terminal presents distinct advertising environments aligned with different passenger profiles and journey stages.

Terminal 1 (T1) — Qantas Domestic

Terminal 1 is the dedicated Qantas domestic hub, handling high-frequency business routes including the Sydney–Melbourne corridor — one of the five busiest flight paths in the world. T1 offers access to Qantas Club and Business Lounges, where passengers spend an average of 45 minutes in front of advertising assets. Advertising in T1 captures frequent flyers and corporate travellers with above-average income and decision-making authority.

Key advertising zones: Check-in concourse, departure gates, Qantas Lounge entrance and interior digital screens, arrivals hall, baggage claim carousel area.

Terminal 2 (T2) — International

Terminal 2 handles all international arrivals and departures, making it the highest-value advertising zone at Melbourne Airport. With international passenger volumes now exceeding pre-pandemic levels by 13%, T2 delivers access to a diverse global audience arriving from and departing to destinations across Asia, Europe, the Middle East, and the Americas. The T2 international arrivals corridor is home to Melbourne Airport's signature Immersive Wall, a 66-metre floor-to-ceiling digital walkway that engages 100% of arriving international passengers.

In 2025, T2 departures completed a major upgrade adding eleven premium retailers (Tiffany & Co., Burberry, Salvatore Ferragamo, Emporio Armani, HUGO BOSS, and more) plus six new dining venues, further extending dwell times in the departures precinct.

Key advertising zones: International departures main concourse, duty-free corridor, Immersive Wall (international arrivals), baggage reclaim hall (8 carousels), immigration and customs pathway, boarding gate areas.

Terminal 3 (T3) — Virgin Australia Domestic

Terminal 3 serves as Virgin Australia's domestic hub, providing access to Australia's second-largest domestic carrier's passenger base. T3 connects directly to the T2 international terminal, creating cross-traffic opportunities for advertisers targeting passengers transferring between domestic and international flights.

Key advertising zones: Check-in and departures concourse, gate areas, arrivals and baggage claim, T3-to-T2 connecting corridor.

Terminal 4 (T4) — Budget Domestic (Jetstar, REX)

Terminal 4 primarily services Jetstar and REX Regional Express, capturing price-conscious leisure travellers and regional commuters. While the demographic skews younger and more budget-oriented than T1-T3, T4 offers strong reach among the growing low-cost carrier segment and delivers competitive CPMs for brands seeking volume over premium positioning.

Key advertising zones: Check-in hall, departure gates, food court, baggage claim, T4 arrivals pick-up zone.

External and Freeway Zones

The Tullamarine Freeway corridor leading to Melbourne Airport provides high-impact billboard opportunities visible to 100% of arriving and departing ground traffic. oOh!media's "Queen Victoria" mega billboard — the length of a Boeing 737-800 — greets every vehicle approaching the airport and is one of the largest airport billboards in the Southern Hemisphere.

Key advertising zones: Tullamarine Freeway approach (inbound and outbound faces), airport precinct entry roads, car park structures, ground transport pick-up areas, Naarm Way elevated road network.

FORMATS & PLACEMENTS

Melbourne Airport Advertising Formats and Inventory

Melbourne Airport offers a comprehensive range of advertising formats spanning digital, static, experiential, and ambient media. Inventory is managed primarily through oOh!media's exclusive partnership with Melbourne Airport (internal and external), supplemented by additional specialist vendors for specific formats.

Digital FormatsDigital

Format Description Location Minimum Booking
Immersive Wall 66-metre floor-to-ceiling full-motion digital walkway (Airbus A350 length); 2.25m high T2 International Arrivals 2 weeks
Digital Large Format High-resolution LED screens in portrait and landscape; full-motion video capable All terminals, key concourse positions 1 week
Digital Screen Network Network of portrait and landscape panels across terminal interiors; supports static, animation, HD video, and 3D T1, T2, T3, T4 1 week (minimum 7 panels)
Qantas Lounge Digital Eye-level digital screens at Club, Business, and Chairman's Lounge entrances and interiors T1 Qantas Lounges 4 weeks
Flight Information Display Network (FIDN) Advertising integrated alongside real-time flight information screens Arrivals and departures areas 4 weeks
Digital Spectaculars Premium large-format LED installations in highest-traffic positions Terminal concourses, check-in halls 4 weeks
External Digital Billboards Freeway-facing digital panels including the "Queen Victoria" mega billboard on Tullamarine Freeway Tullamarine Freeway, airport approaches 4 weeks

Static and Print FormatsStatic

Format Description Location Minimum Booking
Lightboxes Backlit panels in high-footfall positions throughout all terminals Check-in, arrivals, departures, gate areas 4 weeks
Spectaculars and Mini-Spectaculars Large-scale backlit displays in main terminal arteries and concourse intersections Baggage claim, concourse connectors, ticketing 4 weeks
Wall and Window Wraps Full-coverage wraps on walls or windows in high-traffic terminal locations Terminal connectors, arrivals halls, check-in zones 4 weeks
Tension Fabric Displays Sleek fabric-stretched displays in arrivals and baggage claim areas T2 baggage claim, terminal concourses 4 weeks
Dioramas Three-dimensional display cases in baggage claim and concourse areas Baggage claim zones 4 weeks
Overhead Banners Large-format suspended banners in terminal common areas Terminal concourses and walkways 4 weeks

Experiential and Sponsorship FormatsPremium

Melbourne Airport supports experiential marketing activations and sponsorship opportunities beyond standard media placements. These include product sampling zones, pop-up brand experiences, sponsored Wi-Fi and charging stations, and event-based activations tied to Melbourne's major cultural and sporting calendar. Unique promotional zones can be arranged in coordination with Melbourne Airport and oOh!media for bespoke brand experiences.

Mobile and WiFi AdvertisingPremium

Melbourne Airport's complimentary WiFi network (branded "Airport Free Wi-Fi" across T2, T3, and T4, with a separate Qantas network in T1) delivers digital advertising through captive portal placements, in-session display units, and video pre-rolls. WiFi-based campaigns capture 100% share of voice during the connection process and offer guaranteed engagement with formats including app downloads, video, email collection, polls, e-commerce showcases, and click-to-visit units.

PRICING DATA

Melbourne Airport Advertising Rates and Pricing Guide

Transparent pricing is a core AdQuick value. While exact rates depend on format, position, campaign duration, and seasonality, the following ranges provide indicative guidance for Melbourne Airport advertising budgets. All prices are in Australian dollars (AUD) unless otherwise noted.

Indicative Rate Ranges by Format

Format Typical Rate Range Pricing Basis Notes
Premium digital displays (T2 International Concourse) $15,000–$35,000 Per week Prime positions; full-motion capable
Digital Screen Network (multi-terminal) $25,000–$60,000 Per month Coverage and panel count dependent
Immersive Wall (T2 International Arrivals) Premium pricing on application Per campaign 100% international arrivals reach
Qantas Lounge digital screens $20,000–$45,000 Per month Access to business/first-class travellers
Static large format (baggage claim, security) $8,000–$18,000 Per month High dwell-time zones
External digital billboards (Tullamarine Freeway) $25,000–$50,000+ Per 4 weeks Includes "Queen Victoria" mega site
Lightboxes (all terminals) $7,500–$20,000 Per 4 weeks Position dependent
Spectaculars $8,500–$25,000 Per 4 weeks Premium concourse positions
Wall and window wraps $10,000–$40,000 Per 4 weeks Plus production, installation, removal
Flight Information Display Network (FIDN) $10,000–$35,000 Per 4 weeks Arrivals and departures integration
Digital spectaculars (video walls) $25,000–$85,000 Per 4 weeks LED video wall installations
WiFi sponsorship campaigns Contact for rates Per campaign 100% share of voice during connection

CPM Benchmarks

Melbourne Airport advertising delivers CPMs significantly below comparable premium media channels while accessing a higher-quality audience:

Placement Category Estimated CPM Range (AUD)
Digital concourse displays $6–$15
Immersive Wall (international arrivals) $8–$15
Baggage claim formats $8–$18
Qantas Lounge proximity $12–$25
External billboards $4–$10
Overall airport advertising range $6–$25

Seasonality and Event Premiums

Melbourne's packed events calendar — including the Australian Open (January), Formula 1 Grand Prix (March), Melbourne Cup Carnival (November), and AFL season (March–September) — drives surges in both international and domestic passenger volumes. Seasonal demand during these peak periods and the December–January summer holiday season can increase advertising rates by 20–40%. Early booking is recommended for campaigns aligned with major events.

How AdQuick Delivers Better Value

AdQuick's platform eliminates traditional agency markups by connecting advertisers directly with verified media owners. Real-time inventory availability and transparent pricing enable faster, more informed purchasing decisions. Multi-format and multi-terminal packages can be assembled on-platform with clear cost comparisons, and campaigns can be launched in minutes rather than weeks.

HOW TO BOOK

How to Book Melbourne Airport Advertising Through AdQuick

01

Define Your Campaign Objectives

Identify whether your primary goal is brand awareness, product launch, audience targeting (international vs. domestic), or event-driven promotion. Determine your preferred terminals, passenger journey stages, and budget parameters.

02

Browse Real-Time Inventory

Use AdQuick's platform to search available Melbourne Airport inventory by format, terminal, position, and date. Filter by digital, static, experiential, or WiFi formats to match your creative strategy and budget.

03

Compare Options and Build Your Package

Review transparent pricing, audience reach estimates, and format specifications side-by-side. Build multi-format packages spanning terminals and journey stages, or select individual high-impact placements like the Immersive Wall or Tullamarine Freeway billboards.

04

Submit Creative for Review

Upload your creative assets to AdQuick's platform for pre-flight review. Melbourne Airport advertising creative must comply with Australian advertising standards (AANA Code of Ethics, OMA policies) and Melbourne Airport's signage and wayfinding guidelines. AdQuick's team assists with compliance review and provides creative specification guidance for each format.

05

Launch, Monitor, and Measure

Once approved, your campaign goes live with performance tracking via AdQuick's measurement dashboard. Monitor impression delivery, reach estimates, and campaign pacing in real time. Post-campaign analytics provide ROI insights including brand lift, footfall attribution, and audience engagement metrics.

VENDOR LANDSCAPE

Melbourne Airport Advertising Vendor Landscape

MEL airport campaigns pair naturally with Melbourne tram and PTV transit ads, outdoor advertising, and DOOH for full-market brand coverage across Victoria.

Understanding who controls advertising inventory at Melbourne Airport is essential for efficient media buying. The vendor landscape includes the airport operator, primary media concessionaires, and specialist agencies.

Key Vendors and Inventory Ownership

Vendor Role Inventory Controlled
Melbourne Airport (APAC) Airport operator (Australia Pacific Airports Corporation) Owns all terminal and precinct space; licenses advertising rights to media concessionaires
oOh!media Primary media concessionaire Manages all high-impact internal and external advertising; exclusive partnership with Melbourne Airport covering terminal interiors, Qantas Lounges (national), external billboards, Immersive Wall, and in-flight entertainment (Qantas)
AdQuick Marketplace and technology platform Aggregates inventory from media owners; provides direct booking, transparent pricing, and campaign measurement
The Tourism Group Specialist tourism/destination vendor Selected placements targeting tourism and destination marketing
MSC Media OOH specialist agency Airport advertising brokerage and planning services
Masscom Global International airport advertising vendor Baggage claim and terminal advertising packages
AirportAdverts UK-based airport advertising agency Melbourne Airport campaign planning and booking services

How AdQuick Fits the Vendor Ecosystem

oOh!media holds the exclusive media concessionaire relationship with Melbourne Airport, meaning the majority of premium internal and external inventory flows through their network. AdQuick connects advertisers to this inventory — and formats from additional vendors — through a single platform, eliminating the need to negotiate separately with multiple vendors. This aggregator approach ensures advertisers access the widest range of available formats at competitive rates, with unified campaign tracking and reporting.

COMPLIANCE

Creative Specifications and Compliance Guidelines

Melbourne Airport advertising creative must meet technical specifications for each format and comply with Australian advertising self-regulation standards. The following outlines key requirements and the approval workflow.

Digital Creative Specifications

Parameter Specification
File formats accepted MP4, MOV (video); JPEG, PNG (static digital)
Video resolution Minimum 1920×1080 (Full HD); 4K preferred for Immersive Wall
Video frame rate 25fps (Australian broadcast standard) or 30fps
Video duration 10-second or 15-second spots (standard rotation); up to 30 seconds for premium placements
Audio No audio on terminal screens; audio may be available for select experiential activations
Colour profile sRGB for digital screens
File size Typically under 100MB per asset; confirm with media owner for large-format installations
Animation Full-motion video, HTML5 animation, and 3D content supported on digital large format and Immersive Wall

Static and Print Creative Specifications

Parameter Specification
File formats High-resolution PDF (print-ready), TIFF, or EPS
Colour CMYK for printed materials
Resolution Minimum 150 DPI at final print size; 300 DPI preferred for close-viewing formats
Bleed Minimum 10mm bleed on all sides
Safe zone Critical content inset minimum 20mm from trim
Material Varies by format (backlit film for lightboxes, tension fabric, vinyl for wraps); confirm with media owner
Production Production, installation, and removal are typically additional costs ($2,000–$10,000 depending on format)

Australian Advertising Compliance Requirements

All advertising displayed at Melbourne Airport must comply with:

AANA Code of Ethics — The cornerstone of Australian advertising self-regulation, requiring all advertising to be legal, honest, truthful, and prepared with respect for human dignity. Specific provisions address the portrayal of people, use of language, health and safety depictions, and content appropriate for public spaces. Overtly sexual depictions irrelevant to the product are not permitted in outdoor media.

OMA (Outdoor Media Association) Codes and Policies — Supplementary self-regulation specific to out-of-home advertising, including the Advertising Content Policy, Digital Signage Policy, and National Health and Wellbeing Policy (which restricts discretionary food and drink advertising within 150 metres of schools, though not directly applicable within the airport precinct).

AANA Food and Beverages Code — Specific requirements for food and beverage advertising, particularly regarding claims, portion depictions, and marketing to children.

Alcohol Beverages Advertising Code (ABAC) — Additional restrictions for alcohol advertising including responsible consumption messaging and audience targeting requirements.

Melbourne Airport Planning and Design Standards — Signage and advertising must be consistent with Melbourne Airport's Planning and Urban Design Strategy and Signage and Wayfinding Manual Guidelines. The Airport Design Vision and Terminal Design Standard Style Guide applies to installations within terminals.

Approval Workflow and Lead Times

Step Typical Timeline
Creative concept submission 4–6 weeks before campaign start (recommended)
oOh!media creative review 5–10 business days
Melbourne Airport approval (if required for bespoke installations) 10–15 business days
Production and installation (static) 5–10 business days after creative approval
Digital asset upload and scheduling 2–3 business days after approval
Experiential activation permits 4–8 weeks (includes OH&S and operational review)

Prohibited categories at Australian airports generally include tobacco products, vaping/e-cigarettes, weapons, and any content that violates AANA codes. Some restrictions may apply to political advertising and categories that conflict with existing airport commercial partnerships. Confirm category eligibility with AdQuick before booking.

MEASUREMENT

Campaign Measurement and Attribution at Melbourne Airport

AdQuick differentiates from traditional airport advertising vendors through comprehensive campaign measurement capabilities. While most Melbourne Airport advertising providers offer basic impression estimates, AdQuick provides data-driven performance insights across the full campaign lifecycle.

Available Measurement Methodologies

Impression Tracking — Real-time monitoring of estimated impressions based on passenger flow data, terminal traffic counts, and screen-level delivery reports. Digital formats provide verified play counts and scheduling confirmation.

Brand Lift Studies — Pre- and post-campaign surveys measuring awareness, recall, consideration, and purchase intent among exposed airport audiences. Available for campaigns meeting minimum spend thresholds.

Footfall Attribution — Mobile device-level tracking linking airport advertising exposure to downstr physical visits (retail stores, dealerships, hotels, event venues). Uses anonymised location data to measure real-world impact.

Website and Digital Attribution — Tracking online actions (website visits, search activity, app downloads) attributable to airport advertising exposure through device-level matching and control group comparison.

QR Code and NFC Integration — Direct response tracking through scannable codes on static and digital formats, providing real-time engagement metrics and conversion data.

Performance Benchmarks

Melbourne Airport advertising consistently outperforms traditional outdoor channels on key engagement metrics. Premium terminal locations generate approximately 2.8–4.2 million monthly impressions, with digital displays in the T2 International Departures concourse achieving an estimated 92% passenger reach. The Immersive Wall engages 100% of international arrivals with average dwell exposure of 4.5 minutes — far exceeding typical OOH attention benchmarks.

Airport audiences are 2.5 times more likely to engage with advertising content on screens than general population OOH audiences, driven by the combination of extended dwell times, reduced device competition (phone-away periods during security and boarding), and the premium, focused environment of the terminal.

FAQ

Frequently Asked Questions

Common questions about Melbourne Airport advertising.

Melbourne Airport offers a comprehensive range of formats including digital large-format screens, the 66-metre Immersive Wall in international arrivals, digital screen networks across all four terminals, Qantas Lounge digital displays, static lightboxes, spectaculars, wall and window wraps, tension fabric displays, overhead banners, external freeway billboards (including the "Queen Victoria" mega billboard), WiFi sponsorship, and experiential activation zones. Both digital and static options are available across T1 (Qantas domestic), T2 (international), T3 (Virgin Australia domestic), and T4 (budget domestic).

Rates vary by format, terminal location, and campaign duration. Indicative ranges include $15,000–$35,000 per week for premium T2 digital displays, $8,000–$18,000 per month for static large-format in baggage claim areas, $20,000–$45,000 per month for Qantas Lounge advertising, and $25,000–$60,000 per month for digital network packages spanning multiple terminals. External billboard campaigns on the Tullamarine Freeway typically start from $25,000 per four-week period. CPMs range from $6–$25 depending on format and placement, significantly below comparable premium media channels. Event-period demand premiums of 20–40% apply during major Melbourne events.

oOh!media is the exclusive primary media concessionaire for Melbourne Airport, managing all high-impact internal and external advertising through a partnership with Australia Pacific Airports Corporation (APAC), the airport operator. oOh!media's airport network includes terminal interiors, external billboards, Qantas Lounge screens nationally, and in-flight entertainment. AdQuick provides marketplace access to this inventory and additional vendor formats through a single platform with transparent pricing and campaign measurement.

Through AdQuick, you can browse available inventory in real time, compare formats and pricing, build multi-terminal packages, and launch campaigns in minutes. The platform handles creative review coordination, compliance checking, and campaign measurement. Alternatively, advertisers can contact oOh!media directly or work through the Melbourne Airport advertising contact (Jamie Gill, Network Performance Director at oOh!media). AdQuick simplifies the process by aggregating all available inventory into one searchable, bookable platform.

Digital formats accept MP4/MOV video (minimum 1920×1080, 25fps or 30fps) and JPEG/PNG statics. Standard spot lengths are 10 or 15 seconds in shared rotation. Static formats require print-ready PDF, TIFF, or EPS files in CMYK at minimum 150 DPI. All creative must comply with the AANA Code of Ethics and OMA Advertising Content Policy. Submit creative 4–6 weeks before campaign start for optimal review timelines. Production, installation, and removal for static formats typically cost $2,000–$10,000 in addition to media rates.

Melbourne Airport processed over 35.1 million passengers in FY2024, including 24 million domestic and 11 million international travellers. FY2025 saw international passengers reach a record 11.95 million, an 8.3% increase. Monthly records continue to be set, with January 2025 reaching an all-time high of 3.39 million passengers. The airport projects growth to 76 million annual passengers by 2042. Melbourne Airport operates 24 hours a day with no curfew, and the Sydney–Melbourne route is the fifth busiest flight path in the world.

Yes. Terminal and format selection enables demographic targeting: T1 Qantas Lounge positions reach high-frequency business travellers and C-suite executives; T2 international formats capture global tourists and business visitors; T4 reaches budget-conscious leisure travellers. Digital screen technology allows dayparting (time-of-day targeting), flight-destination-based messaging, and dynamic creative optimisation. oOh!media's data partnerships enable audience-segment targeting based on demographic, behavioural, and contextual signals.

Minimum bookings vary by format. Digital screen network placements are available from one-week minimums with a minimum of seven panels. Static formats (lightboxes, spectaculars, wraps) typically require four-week minimum bookings. External billboards and Qantas Lounge placements generally require four-week commitments. Experiential activations are booked on a per-event or per-week basis depending on scope.

AdQuick provides comprehensive measurement including impression tracking via passenger flow data and screen delivery reports, brand lift studies measuring awareness and recall, footfall attribution linking ad exposure to physical store visits, website and digital attribution tracking online actions, and QR/NFC-based direct response metrics. Premium terminal placements generate approximately 2.8–4.2 million monthly impressions, with digital displays in the T2 international concourse achieving an estimated 92% passenger reach.

Melbourne's events calendar creates predictable demand surges: the Australian Open (January), Formula 1 Grand Prix (March), Melbourne International Comedy Festival (March–April), AFL season and Grand Final (March–September), Melbourne Cup Carnival (November), and the summer holiday period (December–January). International conferences, trade expos, and cultural festivals further amplify passenger volumes. Campaign planners should book 8–12 weeks ahead for event-aligned campaigns to secure premium placements.

Yes. Melbourne Airport is undergoing a $3 billion third runway construction project, approved by the Federal Government in September 2024, with construction commencing in 2025 and completion expected by 2031. The new north–south parallel runway will enable simultaneous take-offs and landings, significantly increasing capacity. Additionally, the international terminal (T2) expansion is in planning, with new gates, aircraft parking stands, expanded baggage reclaim, and additional check-in capacity. These infrastructure investments will drive continued passenger growth and create new advertising environments as terminal footprints expand.

KEY METRICS

Melbourne Airport at a Glance

Attribute Detail
IATA / ICAO codes MEL / YMML
Official name Melbourne Airport (Tullamarine)
Operator Australia Pacific Airports Corporation (APAC)
Location 23 km northwest of Melbourne CBD, Tullamarine, VIC 3045
Terminals 4 (T1 Qantas Domestic, T2 International, T3 Virgin Australia Domestic, T4 Budget Domestic)
Gates 68
Runways 2 (third under construction, operational by 2031)
Operating hours 24/7 (curfew-free)
Annual passengers (FY2024) 35.1 million
International passengers (FY2025) 11.95 million (record)
Busiest month on record January 2025 (3.39 million passengers)
International seat capacity vs. pre-pandemic 113%+
Primary advertising concessionaire oOh!media
Airlines served 30+ including Qantas, Virgin Australia, Jetstar, Emirates, Singapore Airlines, Cathay Pacific, United Airlines, Delta Air Lines, ANA, China Southern, Turkish Airlines, and more
Ground transport SkyBus, taxis, rideshare (Uber), car rental, chauffeur services; Airport Rail Link under construction (expected 2029)
Key infrastructure projects $3 billion third runway (2025–2031); T2 international terminal expansion (planning phase); Naarm Way elevated road network (under construction)

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