Launch airport advertising campaigns at New Orleans (MSY). Compare in-airport OOH inventory across top media owners—pricing, availability, and formats all on AdQuick.
Louis Armstrong New Orleans International Airport is the primary commercial airport for southeast Louisiana and a gateway to one of America's most visited cities. The $1.3 billion North Terminal — opened in 2019 and designed by César Pelli — gives advertisers a modern, architecturally striking canvas across three concourses and 35 gates.
MSY is ranked #42 nationally by Airports Council International and delivers over 36.9 million annual advertising impressions among business travelers alone. The audience skews affluent and influential: 55% of frequent flyers through MSY are between 25 and 54 years old, the average household income exceeds $110,000, and the airport indexes above 145 for both college graduates and company decision-makers.
New Orleans itself welcomed more than 19 million visitors in 2024 — nearly matching its all-time record — and visitor spending set a new high. That foot traffic flows directly through MSY, making it one of the most cost-effective mid-market airports for reaching both business professionals and leisure travelers with significant purchasing power.
Clear Channel Airports (CCA) is the exclusive advertising operator at MSY. Through AdQuick, you can book 100% of the traditional printed and digital advertising inventory at the airport and manage your campaign from a single dashboard. Below are the primary ad formats available.
Coordinated LCD and LED screens positioned throughout the terminal concourses, security queues, and gate areas. Digital networks allow creative rotation, dayparting, and dynamic content — ideal for time-sensitive promotions or multi-message storytelling. With 60–90 minutes of average passenger dwell time, digital screens at MSY capture repeated, close-range attention that roadside billboards cannot match.
A package of LCD screens on the back wall of the luggage retrieval area provides high visibility to arriving passengers and the friends, family, and drivers waiting to greet them. This is one of MSY's highest-dwell placements — travelers spend an average of 10–15 minutes at baggage claim, actively scanning the environment.
Backlit dioramas, tension fabric displays, and wall-mounted spectaculars placed in high-traffic corridors and concourse entrances. Large-format static placements offer 100% share of voice — your creative is the only message in that location, with no rotation. These are especially effective for brand-building campaigns that benefit from sustained, uninterrupted exposure.
Branded installations, product sampling stations, pop-up lounges, and interactive displays. MSY's open terminal layout accommodates custom builds in pre- and post-security areas. Experiential formats are ideal for product launches, tourism campaigns, and event-driven promotions timed to New Orleans' packed calendar of festivals and conventions.
Airport advertising costs at MSY vary by format, placement within the terminal, campaign duration, and seasonality. Below are indicative pricing ranges to help you plan your budget.
| Format | Estimated 4-Week Cost | Best For |
|---|---|---|
| Digital screen (single unit) | $5,000 – $25,000 | Targeted awareness near gates or arrivals |
| Digital network (multi-screen package) | $25,000 – $75,000 | Terminal-wide reach with high frequency |
| Backlit diorama / static display | $2,000 – $8,000 | Cost-effective brand presence in corridors |
| Large-format spectacular | $10,000 – $30,000 | High-impact visual dominance |
| Baggage claim LCD package | $8,000 – $20,000 | Capturing arriving travelers at peak attention |
| Custom / experiential activation | $15,000 – $100,000+ | Product launches, event tie-ins, immersive brand experiences |
What drives the price: The specific terminal zone (concourse gates command a premium over connector corridors), share of voice on digital networks, flight-bank timing, creative production requirements, and whether your campaign coincides with peak travel periods such as Mardi Gras, Jazz Fest, or the Sugar Bowl.
MSY offers strong CPM efficiency for a medium-hub airport. The average OOH CPM in the New Orleans market is approximately $4.50–$5.00, and airport placements frequently outperform that benchmark on an attention-adjusted basis due to extended dwell time and a captive audience.
> Get an instant quote: Use AdQuick to select your target format and dates at MSY and receive a no-obligation pricing estimate within minutes.
Search MSY on AdQuick to see all current advertising placements with photos, dimensions, audience estimates, and real-time pricing. Filter by format (digital, static, experiential), location within the terminal, and budget.
Add units to your media plan directly on the platform. Compare CPM estimates, impression counts, and audience demographics across different placements to find the mix that aligns with your campaign goals.
Upload your ad creative through AdQuick. Digital formats accept standard video and motion-graphic files; static formats require print-ready artwork at specified dimensions. If you need design support, AdQuick can connect you with creative resources.
AdQuick coordinates installation with Clear Channel Airports and provides proof-of-play reporting for digital placements and proof-of-posting for static formats. Track impressions, audience reach, and campaign performance from your AdQuick dashboard.
All creative must comply with MSY's brand identity guidelines and TSA security requirements. Prohibited content includes political advocacy on certain placements, tobacco advertising, and any material deemed inconsistent with the airport's family-friendly environment. AdQuick handles the vendor approval process on your behalf.
Lead times: Most MSY campaigns can launch within 3–4 weeks of booking. Digital placements have shorter lead times since creative is trafficked electronically. Static and experiential formats may require 4–8 weeks for production and installation. Premium placements during peak seasons (Mardi Gras, Super Bowl, Jazz Fest) should be reserved 8–12 weeks in advance.
MSY airport campaigns pair naturally with New Orleans mural and DOOH campaigns for full-market brand coverage.
Understanding the vendor landscape helps you make informed decisions about how to buy MSY airport media.
The exclusive concessionaire for all in-terminal advertising at MSY. CCA manages the full inventory of digital networks, arrivals screens, large-format print, and custom exhibit spaces. You can book CCA inventory directly through AdQuick.
Headquartered in Baton Rouge, Lamar operates billboard and transit advertising throughout the New Orleans metro area, including roadside placements on the I-10 corridor leading to and from the airport. Lamar does not operate in-terminal media at MSY but is a strong complement for extending your airport campaign into the surrounding market.
A out-of-home advertising platform that aggregates all available MSY inventory from CCA alongside out-of-home placements from 1,400+ media owners nationwide. AdQuick strlines the planning, buying, and measurement process — letting you book airport, billboard, transit, and street-level media across New Orleans from a single interface.
MSY maintains specific brand identity and content standards for all advertising displayed in the terminal. Key requirements include:
AdQuick manages the creative approval workflow with CCA and the airport authority, ensuring your campaign meets all compliance standards before launch.
Research shows that 82% of air travelers notice airport advertising and 76% take action after seeing an ad — visiting a website, downloading an app, or making a purchase. At MSY, the combination of affluent demographics, long dwell times, and a modern terminal environment amplifies these benchmarks.
New Orleans hosts more than 130 major festivals and events annually, each of which drives concentrated surges in airport passenger volume. Mardi Gras 2025 welcomed nearly 1 million visitors to the downtown area alone, and Super Bowl LIX generated an estimated $1 billion in local economic impact. Other high-traffic periods include Jazz Fest (late April–early May), ESSENCE Festival (July), French Quarter Festival (April), the Sugar Bowl, and the Bayou Classic. Aligning your MSY campaign with these events lets you reach audiences primed for spending and brand engagement.
MSY serves more than 50 nonstop destinations across 15+ airlines, with Southwest Airlines operating as the largest carrier (37% of total traffic). This route network means your ad at MSY reaches travelers connecting to major business and leisure markets nationwide and internationally — including flights to Mexico, Canada, the UK, and the Caribbean.
Sixty-eight percent of U.S. travelers associate airport advertising with premium, high-quality brands. MSY's new terminal — with its Mississippi River–inspired curves, live jazz in the baggage claim Jazz Garden, and locally curated dining — reinforces that halo effect. Brands advertising at MSY benefit from an environment that signals sophistication and cultural authenticity.
Common questions about Louis Armstrong New Orleans International Airport advertising.
Clear Channel Airports (CCA) holds the exclusive advertising concession at Louis Armstrong New Orleans International Airport. All in-terminal ad placements — digital, static, and experiential — are managed through CCA. You can book CCA's full MSY inventory on AdQuick.
Available formats include digital display networks, arrivals/baggage claim LCD screens, backlit dioramas, large-format tension fabric displays, wall spectaculars, and custom experiential activations. Each format can be targeted by terminal zone and concourse.
Costs range from approximately $2,000 per four-week period for a single static display to $75,000+ for a multi-screen digital network package. Experiential activations and terminal domination campaigns can exceed $100,000. Pricing depends on format, placement, duration, and seasonality. Get a custom quote instantly on AdQuick.
Standard campaigns can be booked 3–4 weeks before launch. For premium placements or campaigns aligned with major events (Mardi Gras, Jazz Fest, Super Bowl), plan 8–12 weeks ahead to secure inventory.
Yes. AdQuick provides impression estimates, audience demographic data, proof-of-play reports for digital campaigns, and proof-of-posting documentation for static placements — all accessible from your campaign dashboard.
All creative is reviewed by the airport authority and must meet MSY brand guidelines, TSA security requirements, and applicable Louisiana advertising regulations. AdQuick manages the approval process end to end.
Absolutely. AdQuick gives you access to airport, billboard, street furniture, wallscape, and transit inventory across the New Orleans metro area. Bundling formats amplifies your campaign's reach and frequency as travelers move between the airport and the city.
Ready to reach travelers at Louis Armstrong New Orleans International Airport? AdQuick makes it easy to plan, launch, and measure airport advertising campaigns.
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