Capture high-intent travelers at Orlando (MCO). Plan and buy airport OOH across digital and static formats through AdQuick.
Orlando International Airport (MCO) is the 9th-busiest airport in the United States, processing over 57 million passengers in 2024 alone — with daily volumes regularly exceeding 155,000 travelers. Add Orlando Sanford International Airport (SFB), which welcomes nearly 2.8 million passengers per year, and the Orlando metro offers one of the largest captive advertising audiences in the Southeast.
What makes Orlando airport advertising uniquely powerful:
AdQuick gives you access to 100% of the traditional and digital advertising inventory at MCO and SFB — all bookable, measurable, and managed through a single platform.
High-resolution LED and LCD displays positioned throughout ticketing halls, concourses, gate areas, and baggage claim. Digital formats support creative rotation, dayparting, and programmatic activation — so you can tailor messaging by time of day or flight schedule.
Best for: Brand launches, event-driven campaigns (conferences, conventions, theme-park openings), and seasonal promotions.
Illuminated panels offering 24/7 brand presence in high-traffic corridors. Static formats deliver constant, uninterrupted visibility at a lower entry point than digital spectaculars.
Best for: Always-on awareness campaigns, luxury and premium brand positioning, healthcare and destination marketing.
Floor-to-ceiling vinyl wraps on terminal columns create impossible-to-miss branding within passenger walkways. Column wraps turn structural elements into immersive brand canvases.
Best for: Full-funnel brand takeovers, product launches, entertainment and media premieres.
Capture attention at one of the airport's highest-dwell zones. Passengers spend an average of 15–20 minutes at baggage claim, making carousel displays, wall wraps, and digital screens here some of the most engaged placements in the terminal.
Best for: Local tourism boards, car rental companies, hospitality brands, and any advertiser targeting arriving travelers.
Large-format multi-panel displays in terminal lobbies and connector walkways. Video walls deliver cinematic impact and work especially well for motion-rich creative and multi-frame storytelling.
Best for: Entertainment studios, tech brands, and convention sponsors seeking maximum visual impact.
Targeted placements inside airline club lounges reach a curated audience of frequent flyers, business travelers, and premium card holders. Formats include in-lounge digital screens and branded amenity sponsorships.
Best for: Financial services, luxury goods, B2B technology, and premium lifestyle brands.
Go beyond standard placements with branded charging stations, Wi-Fi sponsorships, interactive kiosks, and pop-up exhibits. MCO's modern Terminal C is especially well-suited to experiential installations.
Best for: Product sampling, app downloads, tech demos, and immersive brand storytelling.
Placement location inside the airport directly affects exposure, dwell time, and audience composition. Here is how Orlando's key zones compare:
The first touchpoint for departing passengers. High foot traffic, broad demographic reach, and visibility to greeters and meeters. Ideal for awareness-stage messaging.
Passengers are stationary in queue for 10–30 minutes with limited distractions. Ads placed on security bin trays, dividers, and surrounding walls generate some of the highest recall rates in the airport.
Passengers settle in for extended waits at their gate — reading, browsing their phones, and looking around. Gate-area placements deliver frequency and extended exposure. MCO's gate areas serve both domestic and international concourses across Airsides 1–4 and Terminal C.
The final in-terminal impression. Arriving passengers are actively looking for information — ground transportation, hotels, attractions — making this the ideal zone for Orlando tourism brands, ride-share services, and local businesses.
MCO's automated people movers and connector walkways between the main terminal and airsides create a "captive corridor" where passengers have little else to focus on. Wall wraps and digital screens here deliver near-100% viewability.
Orlando airport advertising costs vary based on format, placement zone, campaign duration, and seasonality. Here are general ranges for a standard four-week campaign at MCO:
| Format | Estimated 4-Week Range | Key Cost Drivers |
|---|---|---|
| Static diorama / backlit panel | $1,000 – $5,000 | Terminal, corridor traffic, panel size |
| Single digital screen | $5,000 – $35,000 | Location, screen size, share of voice |
| Digital network (multi-screen) | $25,000 – $150,000+ | Number of screens, terminals covered |
| Column wrap | $3,000 – $15,000 | Terminal, wrap size, production |
| Baggage claim display | $5,000 – $25,000 | Carousel location, format (static/digital) |
| Airline lounge screens | $5,000 – $65,000 | Lounge, screen count, exclusivity |
| Video wall / spectacular | $50,000 – $250,000+ | Size, terminal placement, duration |
| Wi-Fi sponsorship | $25,000+ | Exclusivity, duration |
Average CPM at MCO: ~$4–$18 depending on format and placement. Premium placements in Terminal B (Southwest hub, highest traffic) and Terminal C (newest, international focus) typically command higher rates.
SFB advertising — now managed by Lamar Advertising — offers competitive entry points for brands looking to reach leisure travelers at Orlando's secondary airport.
> Get exact pricing instantly. AdQuick's out-of-home advertising platform shows real-time availability and rates for every unit at MCO and SFB.
Understanding who controls inventory at Orlando's airports helps you plan faster and avoid bottlenecks:
Instead of negotiating separately with each vendor, AdQuick lets you search, compare, and book all available Orlando airport advertising inventory in one place. Our platform aggregates units from every media owner and broker, so you can:
Airport advertising has historically been difficult to measure. AdQuick changes that. Every Orlando airport campaign booked through our platform includes access to:
For convention and event-driven campaigns — a major use case at MCO, which hosts audiences for events like HIMSS, IAAPA Expo, and dozens of major industry conferences each year — AdQuick can align campaign flight dates to event schedules and measure attendee-specific exposure.
Orlando's unique position as the #1 U.S. destination airport makes it a magnet for a wide range of advertisers:
While MCO dominates Orlando air traffic, SFB provides a compelling and cost-effective complement — especially for brands targeting:
With Lamar Advertising now managing all display inventory at SFB, the airport offers a refreshed mix of static and digital placements in a less cluttered environment — often at significantly lower CPMs than MCO.
Common questions about Orlando International Airport advertising.
MCO offers digital screens, backlit dioramas, column wraps, video walls, baggage-claim displays, airline-lounge placements, and experiential activations. Formats span all three terminals (A, B, and C) and cover every passenger touchpoint from check-in through arrivals.
Orlando airport advertising rates typically range from $1,000 to $250,000+ for a four-week campaign, depending on format, terminal, and seasonality. A single backlit panel might start around $1,000/month, while a multi-screen digital network or video-wall spectacular in a high-traffic terminal can exceed $150,000. Use AdQuick to get instant, real-time pricing for every available unit.
MCO (Orlando International Airport) is the primary airport, serving 57+ million passengers annually across three terminals — making it ideal for mass-reach and premium brand campaigns. SFB (Orlando Sanford International Airport) handles ~2.8 million passengers per year with a focus on low-cost domestic carriers and European charters, offering lower CPMs and a less saturated advertising environment.
You can book through AdQuick's out-of-home advertising platform: browse available inventory at MCO and SFB, filter by format, zone, and budget, review photos and pricing, and submit your campaign — all online. Digital placements can launch within 3 business days; static formats typically require 2–3 weeks of lead time for production and installation.
Most campaigns run in four-week increments, though shorter and longer flights are available depending on the format and vendor. Longer campaigns (8–12+ weeks) often benefit from lower average monthly rates.
Yes. AdQuick lets you filter inventory by terminal (A, B, or C), airside (1–4), and zone (ticketing, security, concourse, gate area, baggage claim, arrivals). This allows you to target specific audience segments — for example, Southwest travelers in Terminal B or international arrivals in Terminal C.
Creative specifications vary by format and vendor. JCDecaux provides detailed spec sheets for each unit type, including resolution, file format, and safe-area dimensions. The Greater Orlando Aviation Authority (GOAA) must approve all ad creative before installation. AdQuick's team handles spec coordination and approval routing on your behalf.
AdQuick provides impression verification, dwell-time analysis, brand lift measurement, and QR/vanity-URL conversion tracking for every campaign. Digital placements include automated proof-of-play reports. These tools let you quantify reach, engagement, and ROI — a capability that most direct-buy airport advertising lacks.
Ready to reach travelers at Orlando International Airport? AdQuick makes it easy to plan, launch, and measure airport advertising campaigns.
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