Capture high-intent travelers at Paris (CDG). Plan and buy airport OOH across digital and static formats through AdQuick.
Paris Charles de Gaulle Airport (CDG) is the busiest airport in the European Union, processing over 72 million passengers in 2025 and on pace to surpass 76 million by the end of 2026. As France's premier international gateway and a top-15 global hub, CDG gives advertisers unmatched access to affluent business travelers, luxury consumers, and internationally connected decision-makers — all in a high-dwell-time environment where brand recall rates far exceed traditional out-of-home media.
AdQuick is the only platform that lets you plan, price, book, and measure 100% of CDG's traditional, printed, and digital airport advertising inventory in one place. Whether you need a single digital spectacular in Terminal 2E or a full multi-terminal domination package across CDG and Paris-Orly, we connect you with verified inventory, transparent pricing, and real-time campaign performance data.
CDG is not just an airport — it is a media environment shaped by extended dwell times averaging three hours per passenger, a multilingual international audience, and a terminal network that touches every major travel demographic in Europe.
| Metric | Detail |
|---|---|
| Annual passengers (2025) | ~72 million |
| International travelers | 60% of total traffic |
| Business travelers | 35% of passenger mix |
| Average household income | 40% above the French national average |
| Dwell time | ~3 hours per passenger |
| Frequency per visit | 3–5 ad exposures per passenger journey |
| Terminals | Terminal 1, Terminal 2 (2A–2G), Terminal 3 |
CDG's position as the primary hub for Air France and the SkyT alliance means passengers routinely connect through its terminals, creating multiple touchpoints from check-in through boarding and from arrivals through ground transport. The July 2025 peak alone exceeded 7.1 million passengers — a new monthly record for the airport.
CDG offers one of the most diverse airport advertising inventories in Europe, managed primarily by Extime JCDecaux Airport — the joint venture between Groupe ADP and JCDecaux that operates all media assets across Paris-Charles de Gaulle, Paris-Orly, and Paris-Le Bourget. Through AdQuick, you can book every available format.
Digital Spectaculars and XXL Screens
Large-format, high-resolution LED displays positioned in the highest-traffic zones of CDG. Dominate the shopping area of Terminal 2E Gate K with a triptych of XXL screens reaching 100% of departing passengers, or pre-empt the dual-screen package at Terminal 2F departures and arrivals for double visibility.
Digital Screen Networks
Networks of HD screens distributed along passenger flow paths — check-in halls, security corridors, duty-free zones, gate areas, and baggage claim. These networks support programmatic buying through Extime JCDecaux Airport's integration with Displayce, enabling real-time ad activation triggered by specific flight arrivals or departures (Airport Live Triggering). Creatives can be dynamically served in the passenger's native language.
Interactive Digital Kiosks
Touchscreen units in high-traffic concourse areas. Ideal for engagement-driven campaigns such as lead generation, product sampling sign-ups, or wayfinding sponsorships.
TGV / RER Interconnection Screens
Four 100% digital screens at the TGV high-speed rail and RER B commuter rail interconnection point at CDG, capturing all national and international passenger flows moving between air and rail. Pair with inflight advertising on Air France and SkyTeam carriers for full travel-journey coverage. This is one of CDG's highest-frequency touchpoints.
Lightbox Displays
Backlit panels positioned in premium locations throughout terminals. Terminal 2E lightboxes are especially high-value given the concentration of long-haul international and business-class passengers.
Large-Format Banners and Wall Wraps
High-impact print executions spanning entire corridors, jet bridges, and terminal walls. Used for brand domination campaigns that aim to own the visual landscape of an entire passenger journey.
Baggage Claim Displays
Captive-audience placements in reclaim halls. Passengers spend 15–30 minutes in baggage claim with limited distractions, making these units some of the highest-attention formats in the terminal.
Brand Activation Podiums
Dedicated spaces for live product demonstrations, pop-up retail, sampling, or immersive brand installations. Extime JCDecaux Airport supports custom-designed activation zones with production, permitting, and logistics coordination.
Immersive Event Spaces
Full terminal-section takeovers featuring custom builds, video walls, scent marketing, and interactive installations. Recent examples include Cartier's iconic panther domination at CDG and Sol de Janeiro's 360° campaign for a global fragrance launch.
Duty-Free and Retail Screen Networks
Advertising placements on screens inside duty-free shops and on the extime.com marketplace, enabling pre-journey product awareness and in-store purchase conversion.
Each CDG terminal serves a distinct passenger mix, which matters when planning audience targeting.
Originally opened in 1974, Terminal 1 serves a mix of Star Alliance carriers and select international airlines. Its circular design concentrates passengers through central commercial areas with strong ad visibility. Following a major renovation, Terminal 1 offers modernized digital display infrastructure across check-in, shopping, and gate areas.
The largest and busiest terminal complex at CDG, Terminal 2 is divided into seven sub-terminals serving all three major airline alliances. Terminal 2E is CDG's flagship long-haul facility and the primary departure point for Air France intercontinental flights — making it the single highest-value location for reaching premium international travelers and luxury consumers. Terminal 2F handles European and Schengen flights with strong domestic business traffic. The interconnection hub linking Terminal 2 to TGV and RER rail services is a critical node for cross-modal advertising.
CDG's dedicated low-cost and charter terminal, serving carriers like easyJet. Terminal 3 handles a younger, leisure-heavy demographic and was voted the world's best low-cost terminal by Skytrax in 2024. Advertising here reaches a price-sensitive but high-volume audience segment.
Airport advertising at CDG offers various formats with pricing starting from approximately €2,900 per day for comprehensive packages. Here is a general guide to daily rate ranges:
| Format | Estimated Daily Rate | Daily Impressions | Estimated CPM |
|---|---|---|---|
| Digital screens (departure areas) | €1,500 – €4,000 | 100K – 180K | €8 – €15 |
| Lightbox displays (premium terminals) | €800 – €2,500 | 80K – 120K | €12 – €20 |
| LED welcome networks / baggage claim | €1,200 – €3,500 | 80K – 120K | €10 – €18 |
| Digital spectaculars / XXL screens | €3,000 – €8,000+ | 150K – 200K+ | €15 – €25 |
| Brand activation podiums | Custom quote | Varies | Varies |
| Full terminal domination packages | Custom quote | 500K+ | Negotiated |
Pricing factors include: terminal location, format type and size, campaign duration, seasonality (summer and holiday peaks command premium rates), share of voice, and whether you are booking programmatic or guaranteed placements.
AdQuick provides transparent, real-time pricing across all available CDG inventory. Request a free proposal to see exact rates for your target terminals, formats, and flight windows.
Identify whether you're targeting international arrivals, departing business travelers, connecting passengers, or a specific nationality/language group. This determines which terminals, formats, and timing windows are optimal.
Choose from digital, static, experiential, or multi-format packages. AdQuick's platform lets you browse all available CDG inventory by terminal, format, daily impressions, and price — and compare it side-by-side with Paris-Orly or other airports.
All advertising creative displayed at CDG must comply with French advertising regulations (Loi Évin restrictions on alcohol, health disclaimers, language requirements under the Toubon Law) and Groupe ADP's content guidelines. AdQuick's team handles the approval submission process on your behalf.
Campaigns go live on your confirmed dates. Digital campaigns can be updated in real-time. Programmatic DOOH campaigns can leverage Airport Live Triggering to activate ads based on specific flight data — for example, showing luxury retail ads in Mandarin when flights from Shanghai land.
AdQuick provides campaign reporting including proof-of-play confirmation, impression delivery, audience measurement via Airport Audience Metrix (AAM) — the first international airport audience measurement system — and post-campaign analysis with brand lift and foot traffic attribution where available.
Compare airport placements alongside Paris billboard and street furniture inventory through AdQuick.
Many advertisers consider a multi-airport buy across Paris's two main commercial airports, or a broader France-wide airport network. Here's how the options compare:
| Factor | Paris-CDG | Paris-Orly | France Network (CDG + Orly + Regional) |
|---|---|---|---|
| Annual passengers | ~72M | ~37M | 109M+ across Paris airports |
| Audience profile | 60% international, premium long-haul | 55% domestic / European, mid-market | Full spectrum: local to global |
| Top ad formats | Digital spectaculars, dominations, programmatic DOOH | Digital networks, lightboxes, activations | Unified digital networks across all hubs |
| Best for | Global brand launches, luxury, B2B | Domestic campaigns, tourism, FMCG | National reach, frequency-driven campaigns |
| Media operator | Extime JCDecaux Airport | Extime JCDecaux Airport | Extime JCDecaux Airport (unified) |
Booking through AdQuick, you can build a single campaign spanning CDG, Orly, and Le Bourget (Europe's leading business aviation airport) — all with one proposal, one invoice, and unified performance reporting.
CDG airport ads pair naturally with Paris outdoor advertising and Métro transit ads for city-wide brand coverage.
CDG airport advertising delivers outsized results for specific categories of advertisers:
Luxury and fashion brands — CDG is the gateway to Paris, the world's fashion and luxury capital. Terminal 2E's long-haul gates are premium territory for watchmakers, haute couture houses, fragrance brands, and jewelers targeting high-net-worth international travelers.
Technology and SaaS companies — With 35% of CDG passengers traveling for business, the airport is a high-concentration environment for reaching C-suite executives, IT decision-makers, and enterprise buyers.
Financial services and wealth management — CDG's affluent demographic and high concentration of international business travelers make it ideal for private banking, investment, and premium credit card advertising.
Tourism boards and destination marketing — Reaching travelers at the moment of transit, when destination decisions are top of mind, makes CDG a natural media buy for national tourism organizations and regional destination marketers.
Consumer electronics and automotive — Extended dwell times and high digital engagement among CDG's tech-savvy audience create strong conditions for consideration-phase advertising.
CDG airport advertising campaigns booked through AdQuick include comprehensive measurement:
Airport Audience Metrix (AAM) is the first internationally standardized airport audience measurement framework, developed by Extime JCDecaux Airport. AAM quantifies passenger flows by terminal zone, time of day, and passenger segment — giving advertisers validated impression counts rather than estimates.
Proof-of-play reporting confirms that your digital creative ran on the correct screens at the correct times, with timestamped verification.
Campaign analytics can include brand awareness lift studies, footfall attribution to nearby retail, QR and URL tracking, and social media engagement measurement.
Programmatic reporting for DOOH campaigns includes real-time delivery dashboards showing impressions served, flight triggers activated, and audience segments reached.
Advertising at CDG must comply with several French laws that differ from other international airports:
Loi Évin — Restricts alcohol advertising. Campaigns promoting spirits, wine, or beer must include mandatory health warnings and cannot associate alcohol with social success, attractiveness, or performance.
Loi Toubon — Requires that all advertising displayed in France include French-language text. Bilingual or multilingual creatives must give French equal or greater prominence.
Health and environmental disclaimers — Food, automotive, and energy campaigns may require specific disclaimer text mandated by French regulatory authorities.
Groupe ADP content guidelines — The airport operator reviews all creative for brand safety, cultural sensitivity, and compliance before installation.
AdQuick's campaign management t ensures your creative meets all regulatory requirements before submission, preventing delays and rejections.
Common questions about Paris Charles de Gaulle Airport advertising.
CDG airport advertising starts at approximately €800 per day for individual lightbox placements and scales to €8,000+ per day for premium digital spectaculars. Full terminal domination packages and experiential activations are priced on a custom basis. AdQuick provides transparent pricing for all available inventory.
Most formats have a minimum booking of one to two weeks, though select digital network placements can be booked for shorter periods through programmatic channels. Experiential activations typically require four to six weeks of lead time for design, permitting, and production.
Extime JCDecaux Airport — a joint venture between Groupe ADP (the airport operator) and JCDecaux (the world's largest outdoor advertising company) — is the exclusive media operator at Paris-Charles de Gaulle, Paris-Orly, and Paris-Le Bourget airports. AdQuick provides access to this inventory through our marketplace platform.
Yes. Extime JCDecaux Airport's digital infrastructure supports programmatic buying through their partnership with Displayce. The Airport Live Triggering system allows ads to be activated in real time based on specific flight arrivals or departures, with creatives served in passengers' native languages.
Airport Audience Metrix (AAM) provides validated audience measurement for CDG, including passenger volumes by terminal zone, demographic profiling, dwell-time analysis, and exposure frequency data. Additional data layers are available for programmatic campaigns.
AdQuick is a self-serve and managed-service platform that lets you browse all available CDG inventory, compare formats and pricing, book campaigns, submit creative for approval, and measure performance — all from a single dashboard. Our airport advertising specialists provide hands-on support for complex multi-terminal and multi-airport campaigns.
Ready to reach travelers at Paris Charles de Gaulle Airport? AdQuick makes it easy to plan, launch, and measure airport advertising campaigns.
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