TL;DR
- Times Square billboards are among the most expensive in the world, typically $20,000 to $50,000+ per month.
- Premium digital screens in iconic spots can exceed $100,000 monthly.
- Costs vary by screen size, share of rotation, and length of campaign.
- AdQuick provides transparent pricing and real-time availability for Times Square inventory.
Advertising in Times Square commands a premium due to unmatched visibility and global reach. On average, a digital billboard costs $20,000-$50,000 per month, while flagship placements (like One Times Square or Nasdaq Tower) can run $100,000 or more, especially for exclusive full-screen takeovers.
Pricing depends on location, screen size, ad duration, and rotation frequency. Some boards run shared 15 or 30-second loops, while others offer full ownership for major brand moments.
Through AdQuick, marketers can explore live Times Square inventory, compare rates, and launch campaigns that fit their timeline, audience, and exposure goals, all without traditional agency markups.
What Impacts Times Square Billboard Pricing
- Placement: Higher-visibility screens (like Nasdaq Tower) cost more than side streets
- Ad duration: Longer daily exposure and full ownership increase pricing
- Creative type: Motion or 3D animated creative often carries premium costs
- Timing: High-traffic seasons (holidays, New Year’s Eve) raise demand and CPMs
Key Takeaways
- Expect $20k-$50k+ per month for most Times Square digital billboards
- Premium full-takeover screens can exceed $100k monthly
- AdQuick gives advertisers access to Times Square’s top inventory with transparent rates and quick booking