Billboards in Baton Rouge

*All metrics are based on a 4-week advertising campaign

At the crossroads of the South, Baton Rouge stands out as a thriving hub for culture, commerce, and outdoor advertising. With its rich history, vibrant arts scene, and diverse population, this city provides a unique opportunity for advertisers to engage with audiences in meaningful ways. Outdoor advertising in Baton Rouge goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that leave a lasting impression on all who encounter them.

What to look for when picking billboards

With 684 billboards to choose from in Baton Rouge, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, targeting the right demographics. For example, a billboard near a college or university can effectively reach young adults.
• Size: Choose the appropriate size for your target audience, such as bulletins for drivers and commuters, posters for local audiences, or junior posters for urban neighborhoods.
• Type: Consider the advantages of different billboard types, like digital billboards for dynamic messaging or wallscapes for urban beautification.
• Duration: Determine the optimal length of time for your billboard to be up, based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month.

Billboards price breakdown

Billboard pricing in Baton Rouge varies depending on factors such as location, size, and duration, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Baton Rouge is $1915.84, which can help you gauge the typical cost for your advertising campaign.
• Median Price: With a median price of $1121.24, this value represents the middle point in the range of billboard prices, offering a more balanced perspective on the market.
• Lowest Price: The lowest price for a billboard in Baton Rouge is $0, indicating that there may be opportunities for cost-effective advertising or even free exposure in certain cases.

Billboards Impression and CPM Metrics

In Baton Rouge, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the area:

• Total Impressions: With a total of 410,266,000 impressions, Baton Rouge offers a substantial audience reach for advertisers.
• Average Impressions: The average number of impressions per billboard in Baton Rouge is 651,000, indicating a consistent level of exposure for most campaigns.
• Median Impressions: The median number of impressions is 352,000, which represents the middle point in the range of impressions, offering a balanced view of audience reach.
• Average CPM: The average CPM in Baton Rouge is $7.11, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.16, this value highlights the potential for even more affordable advertising opportunities in the Baton Rouge market.

Some of the top billboard providers in Baton Rouge

When looking for billboard providers in Baton Rouge, consider the following top companies that offer a variety of outdoor advertising solutions:

• Lamar Advertising Company is a provider of billboards and outdoor advertising solutions.
• Integration Media is the go-to company for all outdoor advertising needs, with a full website coming soon.
• Trailhead Media offers advertising services, including billboards and rooftop spectaculars like Birmingham SKYSIGN.

Other formats for advertising in Baton Rouge

A closer look at the data reveals the depth and breadth of the other opportunities available in Baton Rouge:

• Digital Billboards: In Baton Rouge, digital billboards receive 28,000 impressions with an average CPM of $22.11. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Baton Rouge garners 1,930,000 impressions and an average CPM of $3.45. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for localized targeting and engagement.
• Wallscapes: Wallscapes in Baton Rouge offer a unique and creative canvas for advertisers to make a bold statement in high-visibility locations.
• Airport: Although there are no available impressions or CPM data for airport advertising in Baton Rouge, the city is home to the Baton Rouge Metropolitan Airport, which serves as a potential advertising venue for reaching both local and international travelers.
• Retail Venues: Retail venues in Baton Rouge generate 40,000 impressions with an average CPM of $18.23. This advertising option allows brands to engage with consumers in shopping centers and malls, creating a direct connection between the ad and the point of purchase.
• Transit: Transit advertising in Baton Rouge receives 1,740,000 impressions and an average CPM of $26.44. This includes ads on buses, trains, and transit shelters, providing constant exposure to commuters and pedestrians throughout the city.
• Everything Else: In Baton Rouge, other advertising options receive 1,107,000 impressions with an average CPM of $55.18. This category includes a variety of formats and placements, offering advertisers the flexibility to find the perfect fit for their campaign goals.

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