Billboards in Rochester

*All metrics are based on a 4-week advertising campaign

In the midst of Western New York, Rochester stands out as not only a thriving metropolitan area but also a lively backdrop for outdoor advertising. Renowned for its picturesque waterfalls, historical landmarks, and eclectic neighborhoods, this city presents a distinctive stage for advertisers to integrate their messages into everyday life. Billboard advertising in Rochester goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating stories that leave a lasting impression on each observer.

What to look for when picking billboards

With 391 billboards in Rochester, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a strategic location that targets your desired audience effectively, such as a busy highway or a bustling urban area.
• Visibility: Ensure the billboard is easily seen by passersby, taking into account factors like alignment, height, and potential obstructions.
• Size and Type: Select the appropriate size (bulletins, posters, junior posters) and type (traditional, digital, or wallscapes) based on your campaign's goals and budget constraints.
• Duration: Determine the optimal length of time for your billboard to be displayed, considering factors like campaign objectives and budget limitations.

Billboards price breakdown

Billboard pricing in Rochester varies significantly, with a range of options to accommodate different budgets and campaign goals:

• Average Price: The average price for a billboard in Rochester is approximately $3,832.72, offering a wide array of choices for advertisers.
• Median Price: With a median price of $2,250, advertisers can find a balanced option that meets their needs without breaking the bank.
• Lowest Price: The lowest price for a billboard in Rochester is $0, providing an opportunity for cost-effective advertising solutions.

Billboards Impression and CPM Metrics

In Rochester, billboard impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for billboards in Rochester is approximately 259,096,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Rochester generates around 762,000 impressions, highlighting the potential for significant brand exposure.
• Median Impressions: With a median of 223,600 impressions, advertisers can expect a consistent level of visibility for their campaigns.
• Average CPM: The average cost per thousand impressions (CPM) in Rochester is about $11.08, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: At a median CPM of $7.17, advertisers can find cost-effective options that deliver substantial value for their advertising budget.

Some of the top billboard providers in Rochester

Top billboard providers in Rochester include:

• Integration Media is an outdoor advertising firm that operates its own advertising locations, acts as an exclusive sales arm for partnerships, and offers consultancy services for clients interested in outdoor advertising.
• Lamar Advertising takes pride in serving the Rochester area's advertising needs with an extensive inventory of billboards and digital displays, catering to the city's tight-knit community and strategic audience targeting.
• Outfront Media offers a comprehensive range of out-of-home (OOH) advertising services and marketing solutions, leveraging location, creative excellence, and smart audience data to connect brands with audiences in the real world.

Other formats for advertising in Rochester

A closer look at the data reveals the depth and breadth of the other opportunities available in Rochester:

• Digital Billboards: In Rochester, digital billboards generate around 40,816,000 impressions with an average CPM of $67.37. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers seeking to stand out.
• Wheat Pastings: Wheat pastings in Rochester receive approximately 175,965,000 impressions and have an average CPM of $0.90. This creative and cost-effective advertising method allows brands to make a statement in urban environments, engaging audiences with unique and artistic visuals.
• Retail Venues: Advertising in retail venues in Rochester garners around 44,801,000 impressions with an average CPM of $10.72. This targeted approach enables advertisers to reach consumers in a shopping mindset, enhancing the likelihood of conversions and brand recall.
• Transit: Transit advertising in Rochester generates about 10,740,000 impressions and has an average CPM of $5.42. This highly visible and mobile advertising medium allows brands to reach a captive audience during their daily commutes, increasing exposure and creating memorable impressions.
• Everything Else: Other advertising opportunities in Rochester, such as alternative media and non-traditional formats, collectively receive around 523,809,000 impressions with an average CPM of $61.88. These diverse and innovative options provide advertisers with unique ways to connect with their target audience and make a lasting impact.

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