Billboards in Durham

*All metrics are based on a 4-week advertising campaign

Located in the thriving Research Triangle, Durham is a hub for innovation, education, and culture. With its prestigious universities, flourishing tech scene, and vibrant arts community, Durham presents a unique opportunity for advertisers to engage with a diverse and influential audience. Outdoor advertising in Durham not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking billboards

With over 195,000 billboards across the United States, selecting the right ones for your advertising campaign can be a daunting task. To make the process easier, consider the following factors when choosing billboards:

• Location: Ensure the billboard is placed in an area with high traffic counts and visibility, targeting the desired demographic. For example, a billboard near a college campus may be effective for reaching young adults.
• Size: Choose the appropriate billboard size based on your target audience and location. Bulletins are ideal for highways, while posters and junior posters are better suited for local audiences and smaller roads.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions may only need a month.
• Cost-effectiveness: Billboard advertising can be more affordable than other forms of advertising, such as television. Consider the impressions per dollar and the potential return on investment when selecting billboards.

Billboards price breakdown

In Durham, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Durham is approximately $5,053.70, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $2,362.50, half of the billboards in Durham are priced above this amount, while the other half are priced below.
• Lowest Price: The most affordable billboards in Durham can be found for as low as $50, offering budget-friendly options for smaller businesses or short-term campaigns.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Durham. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for all billboards in Durham is approximately 187,197,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Durham generates around 1,215,000 impressions, indicating the potential for significant brand exposure.
• Median Impressions: The median number of impressions for a billboard in Durham is 445,000, highlighting the variety of options available to advertisers in terms of audience reach.
• Average CPM: The average cost per thousand impressions (CPM) in Durham is $21.92, offering a competitive pricing structure for advertisers.
• Median CPM: With a median CPM of $4.17, half of the billboards in Durham offer a lower cost per thousand impressions, while the other half are priced higher, providing options for various budgets and campaign goals.

Some of the top billboard providers in Durham

When looking for billboard providers in Durham, consider the following top options:

• Adams Outdoor is a leading provider of billboards, digital advertising, and online advertising, with a focus on creating impactful campaigns that resonate with audiences.
• Lamar Advertising offers a wide range of billboard advertising services, including bulletins, posters, and junior posters, as well as digital billboards and embellishments to enhance campaigns.
• Outfront Media specializes in out-of-home (OOH) advertising, leveraging location, creative, and smart audience data to create meaningful connections between brands and audiences in the real world.

Other formats for advertising in Durham

A closer look at the data reveals the depth and breadth of the other opportunities available in Durham:

• Digital Billboards: In Durham, digital billboards generate approximately 12,000 impressions with an average CPM of $18.86. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Wheat Pastings: Wheat pastings in Durham receive around 474,000 impressions and have an average CPM of $1. This cost-effective and creative advertising method allows for unique and eye-catching designs, making it a popular choice for local businesses and artists.
• Retail Venues: Advertising in retail venues in Durham garners about 28,000 impressions with an average CPM of $17.06. By targeting consumers in shopping environments, retail venue advertising can effectively influence purchasing decisions and drive sales.
• Transit: Transit advertising in Durham generates approximately 5,600,000 impressions and has an average CPM of $6.41. With a captive audience of daily commuters, transit advertising offers consistent exposure and high visibility for brands looking to make an impact.
• Everything Else: Other advertising opportunities in Durham collectively receive around 344,000 impressions and have an average CPM of $4.50. These diverse options provide advertisers with unique ways to reach their target audience and create memorable campaigns.

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