Billboards in Chattanooga

*All metrics are based on a 4-week advertising campaign

In the scenic foothills of the Appalachian Mountains, Chattanooga stands out as a thriving hub for outdoor advertising. Renowned for its picturesque landscapes, bustling downtown, and rich cultural heritage, this city provides a distinctive stage for advertisers to integrate their campaigns into the local experience. Outdoor advertising in Chattanooga goes beyond promoting products; it fosters connections between communities, brands, and individuals, crafting impactful stories that engage every onlooker.

What to look for when picking billboards

With 356 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. To make the process easier, consider the following factors when picking billboards to advertise on:

• Location: Choose a billboard location that aligns with your target audience's demographics and daily commute. For example, a busy interstate with high traffic count is ideal for reaching college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is easily visible to passersby without obstructions. Large billboards like bulletins, found along highways and freeways, offer significant advertising space and are highly visible to drivers and commuters.
• Duration: The length of time a billboard should be up depends on your marketing campaign goals and budget. Typically, billboards are up for at least four weeks, with many campaigns lasting several months.
• Size and Type: Select the appropriate size and type of billboard for your campaign. Bulletins are the largest and ideal for busy roads, posters are medium-sized and perfect for targeting local audiences in cities and towns, while junior posters are the smallest and suitable for urban neighborhoods or smaller roads.

Billboards price breakdown

Billboard pricing in Chattanooga varies depending on factors such as location, size, and duration, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Chattanooga is approximately $3,736.43, reflecting a wide range of options and locations.
• Median Price: With a median price of $1,500, this value represents the middle point in the pricing spectrum, offering a balance between affordability and visibility.
• Lowest Price: For advertisers on a tight budget, the lowest price available for a billboard in Chattanooga is $250, allowing for cost-effective advertising opportunities.

Billboards Impression and CPM Metrics

In Chattanooga, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboard campaigns in the city:

• Total Impressions: Chattanooga's outdoor advertising market generates approximately 553,329,000 impressions, highlighting the vast audience exposure potential for advertisers.
• Average Impressions: On average, a billboard in Chattanooga receives about 1,857,000 impressions, indicating a strong opportunity for brand visibility.
• Median Impressions: With a median of 500,000 impressions, this value represents the middle point in the impressions spectrum, offering a balance between reach and cost.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for Chattanooga billboards is $7.41, showcasing the cost-effectiveness of outdoor advertising in the city.
• Median CPM: At a median CPM of $2.22, this value highlights the affordability of billboard advertising in Chattanooga, making it an attractive option for businesses of all sizes.

Some of the top billboard providers in Chattanooga

Here is a top billboard provider in Chattanooga:

• Adams Outdoor Advertising specializes in impactful outdoor advertising solutions, leveraging big data and a mixed media approach to enhance consumer engagement and brand visibility.

Other formats for advertising in Chattanooga

A closer look at the data reveals the depth and breadth of the other opportunities available in Chattanooga:

• Digital Billboards: In Chattanooga, digital billboards receive approximately 126,680 impressions with an average CPM of $11.59. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Chattanooga garners around 712,000 impressions and has an average CPM of $11.86. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Chattanooga generate about 34,273,000 impressions with an average CPM of $5.58. This creative and artistic form of advertising allows brands to make a bold statement on building walls and other urban surfaces, capturing the attention of passersby.
• Retail Venues: Advertising in retail venues in Chattanooga yields approximately 28,000 impressions and an average CPM of $18.29. This targeted approach enables brands to reach consumers in shopping centers, malls, and other retail spaces, capitalizing on their purchasing mindset.
• Transit: Transit advertising in Chattanooga receives around 43,000 impressions with an average CPM of $3.76. This category includes ads on buses, trains, and transit shelters, offering advertisers the chance to reach a captive audience during their daily commutes.
• Everything Else: Other advertising opportunities in Chattanooga, such as alternative media and guerrilla marketing tactics, generate about 1,107,000 impressions with an average CPM of $6.21. These unique and innovative methods can help brands create memorable experiences and stand out from the competition.

Get started with advertising with AdQuick now!

AdQuick has revolutionized the out-of-home advertising landscape by connecting advertisers with over 1,400 media owners worldwide, streamlining the ad buying process, and providing tools to measure campaign effectiveness. With tailored solutions for advertisers, agencies, and media owners, as well as a comprehensive marketer toolkit, AdQuick has garnered praise from major brands and media buyers for its responsiveness and efficacy. By signing up, you'll gain access to industry-leading technology, the ability to launch hyper-targeted campaigns in minutes, guaranteed best billboard prices, and white glove service for campaign management. Don't miss out on the opportunity to elevate your advertising game – sign up for AdQuick today!