Billboards in De Pere

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, De Pere emerges as a charming small town with a unique blend of history, culture, and natural beauty. This picturesque setting, known for its historic downtown, scenic riverwalk, and vibrant community events, offers a distinctive platform for advertisers to integrate their messages into the local landscape. Outdoor advertising in De Pere goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating narratives that resonate with every passerby.

What to look for when picking billboards

With 52% of Americans spending more than two hours per day on the road, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when choosing a billboard:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Opt for high traffic areas, such as interstates with bad traffic or busy intersections with long wait times, to provide a captive audience and maximize exposure.
• Visibility: Choose billboards that are clearly aligned to face traffic, have an appropriate height, and are free from potential obstructions. Avoid billboards placed at odd angles or with obstructed views.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. For instance, if the intent is to attract local customers, placing the billboard three towns away would not be effective. If the goal is to increase brand awareness, consider implementing a long-term campaign or one that utilizes multiple locations.

Billboards price breakdown

Billboard pricing in De Pere varies, offering options for different budgets:

• Average Price: The average price for a billboard in De Pere is $967.02, providing a reasonable cost for advertisers seeking a balance between affordability and visibility.
• Median Price: With a median price of $841, advertisers can find billboards that cater to their budget without compromising on location or exposure.
• Lowest Price: For those on a tight budget, the lowest price available for a billboard in De Pere is $175, making outdoor advertising accessible to businesses of all sizes.

Billboards Impression and CPM Metrics

In De Pere, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week campaign in De Pere is approximately 17,277,000, showcasing the potential reach of outdoor advertising in this area.
• Average Impressions: On average, a billboard in De Pere generates around 332,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in De Pere is about 245,000, indicating a consistent level of exposure across various locations.
• Average CPM: The average cost per thousand impressions (CPM) in De Pere is $8.31, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $2.93, advertisers can find affordable options for reaching their target audience without breaking the bank.

Some of the top billboard providers in De Pere

Here are the top providers of outdoor advertising in De Pere:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising displays.
• Terraboost is a purpose-driven company that provides advertising solutions and wellness products, with a commitment to social responsibility and environmental sustainability.
• Digital Outdoor Advertising is a woman-owned advertising business that provides digital and static billboards and wallscapes, simplifying the process of finding the best placements across the country for ad agencies and independent operators.
• Integration Media is described as "Your go-to company for all of your outdoor advertising needs."
• AllOver Media is a company that specializes in out-of-home advertising, offering a wide range of services to help brands reach consumers in various settings.

Other formats for advertising in De Pere

A closer look at the data reveals the depth and breadth of the other opportunities available in De Pere:

• Digital Billboards: In De Pere, digital billboards generate approximately 29,000 impressions with an average CPM of $13.85. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Retail venues in De Pere receive around 42,000 impressions and have an average CPM of $13.10. These strategically placed ads capitalize on consumer foot traffic, providing an opportunity for advertisers to engage with potential customers in a shopping mindset.

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