Billboards in Augusta

*All metrics are based on a 4-week advertising campaign

In the heart of the South, Augusta emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its beautiful riverfront, rich history, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Augusta does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking billboards

With over 735 billboard sources to consider, selecting the perfect billboard for your advertising campaign can be a daunting task. Here are four key factors to keep in mind when making your decision:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults, consider placing the billboard along a busy interstate frequented by commuters.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. A billboard placed in a high-traffic area with unobstructed sightlines will have a greater impact on passersby.
• Size: Select the appropriate billboard size for your campaign. Large bulletins are ideal for targeting drivers and commuters on highways, while smaller posters and junior posters are better suited for local audiences in urban neighborhoods or on smaller roads.
• Technology: Consider utilizing digital billboards or spectaculars that incorporate lighting, video, and interactive mobile technology to create dynamic, attention-grabbing advertisements.

Billboards price breakdown

Billboard pricing in Augusta varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Augusta is $1,904.45, providing a general idea of the cost for a typical 4-week campaign.
• Median Price: With a median price of $825, this value represents the middle point in the range of billboard prices, offering a more accurate representation of the typical cost for advertisers.
• Lowest Price: The lowest price for a billboard in Augusta is $0, indicating that there may be opportunities for advertisers to secure free or heavily discounted billboard space in certain situations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Augusta provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the city:

• Total Impressions: Augusta's outdoor advertising campaigns generate a total of 475,739,000 impressions, showcasing the vast reach of billboards in the area.
• Average Impressions: On average, a billboard in Augusta receives 706,893 impressions, indicating the potential audience size for a typical campaign.
• Median Impressions: The median number of impressions for a billboard in Augusta is 409,000, offering a more accurate representation of the typical reach for advertisers.
• Average CPM: The average cost per thousand impressions (CPM) in Augusta is $13.12, providing a general idea of the cost-effectiveness of billboard advertising in the city.
• Median CPM: With a median CPM of $2.30, this value represents the middle point in the range of CPM values, offering a more accurate representation of the typical cost-effectiveness for advertisers.

Some of the top billboard providers in Augusta

Here are some of the top billboard providers in Augusta:

• Mesmerize specializes in out-of-home advertising to reach consumers, offering services such as point of care advertising, out of home advertising, and transit advertising.
• Terraboost Media LLC is a purpose-driven company that donates disinfecting and wellness products to reputable organizations and plants trees on behalf of participating retail locations to offset the environmental impact of keeping employees and customers safe.

Other formats for advertising in Augusta

A closer look at the data reveals the depth and breadth of the other opportunities available in Augusta:

• Digital Billboards: In Augusta, digital billboards receive 50,000 impressions with an average CPM of $62.48. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Augusta garners 14,000 impressions and an average CPM of $11.68. This advertising format, which includes bus shelters and benches, offers close proximity to pedestrians and local shoppers, enhancing brand visibility.
• Wallscapes: Wallscapes in Augusta generate 162,000 impressions. These large-scale murals and building wraps create a memorable visual impact, transforming urban landscapes into advertising canvases.
• Retail Venues: Retail venues in Augusta receive 50,000 impressions with an average CPM of $33.75. By targeting consumers in shopping centers and malls, advertisers can effectively reach their audience at the point of purchase.
• Transit: Transit advertising in Augusta generates 6,000,000 impressions and an average CPM of $6.75. This format, which includes ads on buses, trains, and stations, offers high visibility to daily commuters and travelers.
• Everything Else: Other advertising opportunities in Augusta, such as alternative formats and niche placements, receive 1,078,000 impressions with an average CPM of $2.63. These diverse options allow advertisers to think outside the box and create unique, targeted campaigns.

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